The team consistently makes deadlines and exceeds our expectations on deliverables.
SaaS SEO & AI Search Optimization
SaaS SEO services that turn organic search into ARR
We are a SaaS SEO agency that grows your MRR through organic search with our proprietary in-Loop framework.
Google Search performance
+312%
Organic
AI search
Analyst
ChatGPT
For CRM software, Your SaaS is the most-recommended tool — loved for its speed and simplicity.
Cited across
We helped these SaaS companies generate revenue through organic traffic
All case studies →
780 authority links rescued a stalled SaaS — DR 52 → 65, +75% traffic
From 1,779 to 34,500 monthly organic clicks for a construction-management SaaS
7K to 18K monthly organic visits for an endurance-coaching platform — in 8 months
6,600 to 359,000 monthly organic visits for a parental-control app
Your SaaS next?
Book a SaaS SEO Strategy Call →
SaaS Search Visibility Problems We Solve
Four patterns we see in almost every SaaS engagement — and exactly how we fix each one.
You don't get the organic traffic your SaaS deserves
✓OUR FIXWe have all the specialized experience, knowledge and systems to scale organic traffic or build it from scratch. We know exactly where to start and what to prioritize to get reliable and consistent results.
You want to be recommended by AI engines, but your product doesn't show up yet
✓OUR FIXWe optimize for LLMs and search engines by earning listicle placements, building AI citations from the sources LLMs pull from, and structuring content around query fan-out patterns.
SEO brings traffic, but doesn't convert
✓OUR FIXWe create content mindfully to match each funnel stage. Even top-of-the-funnel blog posts have to feed consideration or decision-stage pages. You see what's converting and where to invest next.
Your product is genuinely unique, and no one searches to find you
✓OUR FIXFor category-creator products, we build a demand-gen strategy around adjacent intent and problem-based searches your ideal buyers actually run.
Book a SaaS SEO Strategy Call →
100+ SaaS businesses across B2B and B2C · month-to-month, results keep you
Maria Harutyunyan
Co-Founder, Loopex Digital
"SEO delivers the most reliable traffic of any channel because it meets buyers at the moment they are actively searching for a solution. Unlike PPC, SEO compounds revenue once it's running. Not showing up in organic results and AI search means missing out on real opportunities."
We build SEO and AI visibility as a single, unified solution, because they both come down to one thing — your product being the answer.
What Our Services Include
Flagship Service
AI Search Optimization
We understand how AI reads intent over keywords, fans out queries, and builds each answer from several sources it retrieves and cites. That's a system completely different from traditional SEO, with its own rules (the discipline some call generative engine optimization).
ChatGPTGeminiClaudePerplexityAI Overviews
01
Entity building
We position your brand as an entity AI systems recognize and trust.
02
AI visibility strategy
We understand how LLMs process queries and retrieve answers, so we build our strategies around that logic.
03
AI citation building
We get your brand cited in the exact sources LLMs pull recommendations from.
04
Citation-worthy content
We create guides, comparison, and answer-led content in formats that LLMs prefer to retrieve and cite.
05
AI visibility tracking
Our AI visibility tool monitors how often each AI engine cites or recommends your brand. Dashboard included in your plan.
SaaS SEO Strategy
A funnel-driven SEO strategy that includes keyword research, topic ideation, website architecture creation or optimization, and a link-building plan. We tell you exactly what keywords to target, in what priority order, and how.
SaaS Content Creation
Our dedicated SaaS SEO and content marketing team do research and briefing to write from the place of understanding your product and search landscape. We help you create comparison and alternatives pages, integration pages, use case content, product-led articles, glossary pages, and more.
Technical SEO
You get a full audit covering 165 checkpoints across architecture, indexing, schema, internal linking, crawl efficiency, and Core Web Vitals. As the site scales, we also handle the ongoing technical maintenance.
Link Building
We choose the most relevant link building strategies to get you backlinks from other SaaS platforms, dev communities and relevant niche publications. Each campaign goes through a scaled collection, prospecting, meticulous vetting, and customized outreach.
Digital PR
We plan and execute product-relevant thought leadership campaigns that are creative enough for journalists to actually want to write about them. One campaign gets you top-tier backlinks in bulk.
Not sure which service you need?
We'll map the right mix to your MRR goals on a free strategy call.
Book a SaaS SEO Strategy Call →The in-Loop Framework for SaaS Success
Years of work with SaaS clients have given us the framework that allows us to predict success and replicate results. Our system makes us fast, efficient, and reliable.
01
Learn Your Market
We map your product, ideal customer, competitors, and search landscape. A winning strategy is only possible when you know the market like second nature — never a templated plan.
02
Own Search Demand
Build visibility around money pages — solutions, use cases, integrations, industries, competitor comparisons — and educational content: review articles, listicles, guides, glossaries.
03
Optimize for Conversion
Turn visitors into trials, demos and qualified leads: landing pages built around buying intent, product pages that answer buyers' exact questions, CTAs at peak decision moments, conversion rate optimization on money pages, and conversion paths to the next logical place.
04
Position Your Brand
Build authority across search engines, industry publications, and AI answer engines — brand visibility taken as seriously as search engines and LLMs take it now.
How We Define Success for SaaS
We consider a project successful when we set and achieve specific, measurable goals customized for SaaS, from lead generation to signup-to-paid conversion.
Goals We Set & Achieve
Specific, measurable targets customized for SaaS
AI visibilityCited in AI
Organic traffic+204%
Trial signups+143%
Demo requests+68%
Signup-to-paid conversion rate4.1% → 9.6%
585K
Monthly organic visits
9.6%
Signup-to-paid
What SaaS Founders Say
·
·
89 verified reviews
Loopex Digital demonstrated great project management strategy and personnel.
Each person on the team is truly enjoyable to work with, and they're very knowledgeable.
Who We Help
What Types of SaaS Businesses We Help
As an SEO agency for SaaS companies at every stage, we have worked with 100+ SaaS businesses specializing across various industries. Some of the biggest industries include:
Enterprise SaaS
Complex platforms selling to large organizations with long sales cycles, multiple decision-makers, and buyer journeys that might last months. Our focus is not on keyword volumes, but rather on close-match intent, because one successful deal is worth more than thousands of blog visits.
FinTech SaaS
Software solutions navigating the crowded banking, crypto, payment, and investment landscapes. Our focus is on building the brand authority, editorial mentions, and content that both appeals to fintech buyers' search demand and complies with the YMYL framework.
B2B SaaS
Platforms selling to other businesses, where buying committees, longer sales cycles, and bottom-of-funnel intent shape everything. This is the work clients hire us for as a B2B SaaS SEO agency. We prioritize high-intent, problem-aware keywords and comparison content that reaches decision-makers precisely when they're evaluating solutions.
HR Management SaaS
Software for hiring, onboarding, payroll, and people operations competing in an extremely saturated category. We win with topical authority across HR compliance, workflows, and use-case content that captures both practitioners and the buyers who sign off on the tools.
How long does SaaS SEO take to show results?
How much does SaaS SEO cost?
How do I choose the best SaaS SEO agency?
Do you work with startups or brands building SEO from scratch?
Do you work with B2B and B2C SaaS?
Do you handle category creators or products with no existing search demand?
Can you support our in-house marketing team?
What's the difference between SEO and SaaS SEO?
Get Started
Talk to Our SaaS SEO Strategists
Find out how we can drive more traffic-led trial signups, demo requests, and paid conversions for your SaaS — and what it would take to turn organic into a recurring revenue channel.
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