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Partner with our expert BigCommerce SEO agency to drive better organic search results for your website.
Issue #1:
Duplicate Content from Product Variants
BigCommerce can unintentionally create duplicate content issues when products have multiple variants (like size or color), each generating its own URL. For example:
This results in multiple URLs for the same product, which can confuse search engines. Without proper management, Google may treat these as separate pages, splitting link equity and negatively affecting your rankings.
To fix this, we implement canonical tags on your BigCommerce product variant pages, ensuring Google knows which URL to prioritize. We also optimize the internal link structure to ensure all traffic and link equity flow to the correct page, preventing ranking dilution and maximizing SEO value for your BigCommerce store’s product pages.
Issue #2:
Slow Page Speed
BigCommerce sites have slower page speeds due to several factors:
These slowdowns frustrate users and harm your SEO performance. Since Google uses page speed as a critical ranking factor, poor performance can increase bounce rates, lower conversions, and negatively affect rankings.
To improve your BigCommerce store’s page speed, we guide your developers to optimize image sizes, eliminate redundant scripts, and streamline third-party app performance. Speeding up your BigCommerce store helps us boost rankings, enhance user experience, and increase conversions.
Issue #3:
Missing or Incorrect Schema Markup
Many BigCommerce stores don’t have the right schema markup or may set it up incorrectly.
Schema markup is special code that helps search engines understand important details about your products, like price, availability, and reviews. Without it, search engines may not show this key information in search results, which may lead to fewer clicks and missed sales opportunities.
We help you add the correct schema markup to your BigCommerce product and category pages. With the right schema markup, your BigCommerce products will appear more prominently in search results, leading to increased clicks, higher traffic, and ultimately, more sales.
See how Liiton boosted organic traffic by 1402% through optimizing collection pages for key whiskey glassware terms, creating targeted content clusters, and building high-quality backlinks to raise domain authority from 0 to 39.
Organic Traffic
How we helped Q for Quinn grow their organic traffic from 3,700 to 30,800 monthly visits by building a smart content silo, optimizing key collection pages, and earning the kind of high-authority backlinks that increased authority across search.
Organic Traffic
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Learn how Last Object achieved a 1075% increase in organic traffic by optimizing product pages for “reusable q-tip,” improving technical SEO, launching targeted influencer campaigns, and building strong backlinks to boost domain authority from 28 to 61.
Organic Traffic
Meet the WooCommerce SEO experts with 1mln hours expertise
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Read our case studies
Develops content clusters and blog strategy aligned with your product catalog
150-point SEO audit covering WooCommerce-specific issues
Fixes tag, filter, and variant URLs with smart canonicals and redirects
Adds clean product and category schema
Monitors Core Web Vitals, helping prioritize fixes that support search performance
Creates internal linking strategies to boost crawlability and product discovery
Secures backlinks from eCommerce blogs, product roundups, and SaaS websites your buyers already trust
Provides dynamic reports and schedules transparent catch-up weekly calls
Often writes generic blog content without
Performs broad SEO audits, but might miss WooCommerce-specific technical issues
May overlook crawl traps from tag, filter, and variant URLs
Relies heavily on generic SEO plugins for schema markup
Offers standard speed optimizations like image compression
Internal linking is often limited to navigation or auto-generated blocks
Link building lacks topical relevance and may rely on low-quality directories
Reports focus on rankings and traffic, but might lack meaningful business context
Knows the brand well and can align content with broader marketing goals
Performs general audits, but WooCommerce-specific SEO is rarely a priority
Aware of filter and tag issues, but often doesn’t resolve them at scale
Can implement schema manually, but it's often deprioritized or inconsistent
Typically doesn’t monitor Core Web Vitals closely unless flagged as urgent
Can support internal linking, but it’s usually handled ad hoc
Link building is inconsistent and hard to scale internally
Reports align with internal goals, but usually rely on manual tracking tools
Get a BigCommerce SEO roadmap proposal from specialized SEO experts that is completely customized for your BigCommerce store.
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