Free SEO Cost Calculator

Estimate your SEO service cost in seconds

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Calculate Estimated Cost
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Estimated Monthly SEO Investment

$0 - $0

Per Month

Factors influencing this estimate

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* This is an estimate based on the information you provided. Actual costs may vary based on a detailed assessment of your specific needs and goals.
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Estimate Your SEO Investment

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Figuring out how much SEO might cost can feel overwhelming, but it’s a big part of planning your online marketing.

This tool helps make it easier by giving you a rough idea of what you might spend each month on SEO, based on a few things you tell us about your business.

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Why Use SEO Cost Calculator?

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Get a Personalized Estimate

Unlike generic figures, this calculator takes your specific business, website, and goals into account.

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Understand Cost Drivers

How your business size, target market, and competitive landscape influence the potential cost.

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Plan Your Budget

Get a realistic starting point for budgeting your SEO efforts.

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How Our Calculator Works

Our SEO budget calculator is created to simplify the complex process of estimating SEO costs. Think of it like this

1

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You Provide Information

You answer questions about your business, your website, where you want to compete (local, national, global), and how quickly you want to grow.

2

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We Calculate Complexity

Based on your answers, the calculator assesses the overall complexity and scope of the SEO work needed. For example, competing globally in a highly competitive industry requires significantly more effort than ranking locally in a niche market.

3

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We Factor in Your Goals

Your desired level of growth (steady, accelerated, aggressive) also plays a big role. Aiming for aggressive dominance means a faster pace and more intensive work.

4

You Get an Estimated Range

The calculator combines the complexity assessment with your growth goals to provide an estimated monthly investment range.

It's designed to provide you with a clear, data-driven starting point without requiring an in-depth understanding of SEO technical details.

Example Calculation

Sample Input

  • Medium Business
  • National Market
  • High Competition
  • WordPress Site
  • 501-2000 Monthly Visitors
  • Technical + Off-Page SEO
  • Aggressive Strategy

Price Calculation

1

Base Score: 64 points

2

Strategy Multiplier: ×2.2 → 140.8 points

3

Tiered Pricing:
  • 80 pts × $10 =$800
  • 60.8 pts × $20 =$1,216

4

Tiered Pricing: 500+2,016 = $2,516/mo
  • Final Range: 2,264−2,768
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Sample Input

  • Medium Business
  • National Market
  • High Competition
  • WordPress Site
  • 501-2000 Monthly Visitors
  • Technical + Off-Page SEO
  • Aggressive Strategy

Price Calculation

1

Base Score: 64 points

2

Strategy Multiplier: ×2.2 → 140.8 points

3

Tiered Pricing:
  • 80 pts × $10 =$800
  • 60.8 pts × $20 =$1,216

4

Tiered Pricing: 500+2,016 = $2,516/mo
  • Final Range: 2,264−2,768

 Video instruction on

How our tool works

Factors Influencing Your Estimate

The information you provide helps us tailor the estimate. Here's why each section matters:

Business & Goal Information

Your business size, target market, current website traffic, and desired growth speed tell us about the scale of the project and the intensity required to meet your objectives.

Website & Technical Information

Details about your website's platform and age can indicate potential technical complexities or foundational work needed to ensure search engines can effectively crawl and understand your site.

Service Selection

The specific SEO services you're interested in (like On-Page, Technical, Off-Page, or Digital PR) directly impact the scope and labor involved in the project.

Competitive Landscape

The level of online competition in your industry is a major factor. Highly competitive markets require more significant effort and resources to achieve visibility.

Understanding Your Results

The calculator provides an estimated monthly investment range. SEO costs can vary based on many dynamic factors, and this tool gives you a strong indication, not a fixed quote.

The range accounts for typical variations in project execution. The final cost for your specific needs would be determined after a detailed consultation and analysis of your unique situation.

Ready to get your estimate? Fill out the form above!

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How Much Does SEO Cost in 2025?


In 2025, the average cost of SEO packages/plans is $1,159.89, based on an analysis of 706 packages on Clutch

In the United States, SEO services typically charge between $100 and $149 per hour.

While in emerging markets, the hourly rate for SEO services can be under $25.

If you are interested in specific SEO service prices, see the average hourly cost per service based on our analysis of 350 SEO agencies and 706 SEO packages!

  • Link Building - $25–$49
  • Local SEO - $100–$149
  • Multilingual SEO - $25–$49
  • On-site SEO - $25–$49
  • Technical SEO -$25–$49
  • SEO content creation - $100–$149
  • SEO mobile optimization - $25–$49

What Factors Impact SEO Pricing?


Our SEO calculator already takes into account the most influential factors to estimate SEO cost for you.

However, in addition to them, SEO price can also be determined by factors that vary widely from business to business.

To have a better understanding of possible factors and certainty in your calculations, go over the checklist we prepared. 

Website Condition 

  • Technical Issues: Major errors can slow down growth and need to be diagnosed  through comprehensive tech audit and fixed through rigorous implementation.
  • Backlink Profile: If you already have a strong backlink profile and website authority, you might need less offsite effort than a website just getting started, or vice versa.
  • Site Architecture: If your website’s well-organized, you’re good to go. If not, fixing disorganized architecture could add to your SEO costs.
  • Content Volume: More pages mean more optimization to do.

Ongoing Service & Maintenance

  • Ongoing maintenance and optimization after the main strategy implementation adds an extra cost.

Strategy Type & Aggressiveness

  • In addition to standard link building and on-page work, there are various advanced SEO strategies that are tailored to your website’s needs: like topical authority creation, website migration, GBP management, Digital PR, and many more. 
  • Aggressiveness means how big you want to go: SEO-driven website expansion, acquiring a high volume of backlinks, content production scale, AI integration, etc.

Industry Competitiveness

  • Some industries are more competitive than others like AI, retail, fintech, healthcare etc. If yours is, expect to invest more effort and resources into SEO.

Geographic Reach of SEO

  •  If you’re targeting international markets, expect to invest in multi-lingual strategies, website architecture scaling and localization.

SEO Team Expertise and Structure

  • SEO Team Expertise & Location: A highly experienced SEO team, especially those based in big cities or competitive areas, will most likely come at a higher cost
  • Agency vs. In-House: An in-house SEO team might cost you more than working with a specialized agency that has streamlined processes, premium SEO tools and tested strategies. 

Despite the possible additional costs beyond the baseline price, SEO is still one of the most cost-effective digital marketing channels, beating paid ads on ROI!

What are SEO Pricing Models and Which to Choose? 

SEO pricing plans vary based on service type and scope and business goals. Here are common ones and who they fit best.

Monthly Retainers: Ongoing SEO services, typically charged hourly or based on scope, including audits, reporting, content optimization, keyword research, technical maintenance, and link building—best for businesses with an established website, long-term SEO goals, and a stable monthly budget.

Hourly Consulting: Perfect for businesses seeking specific advice regarding an aspect of their SEO strategy. 

One-Time Project-Based Plans: Fits businesses with short-term SEO needs such as technical audit, content audit, annual content strategy, etc.

Packages: Predefined SEO packages that offer a set range of services (e.g., 10-page optimization, keyword research, 5 backlinks) at a fixed cost. This fits small to medium-sized businesses that want steady growth or maintenance without aggressive customized strategies. 

Performance-Based SEO:  Fits businesses (typically startups and companies with limited budget) who are willing to pay for SEO services based on measurable KPIs. This approach mostly focuses on short-term goals. 

SEO Cost Calculator FAQs

What does the SEO cost calculator do?

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How accurate are the SEO cost estimates?

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What factors does the calculator consider for SEO costs?

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