What is SEO website migration?

SEO website migration is the process of moving to a new domain, switching to a new content management system (CMS), redesigning the website, or merging multiple websites into one. During an SEO website migration, it is crucial to carefully manage URL structures, redirects, metadata, and internal linking to maintain the website's search engine rankings and organic traffic throughout the transition.

What are the risks of SEO website migration?

SEO website migration comes with several risks that can impact your site's search engine rankings and organic traffic if not managed properly. These risks include loss of rankings due to incorrect redirects and URL structures, broken links from poor URL mapping, and decreased crawlability. To avoid such negative consequences, it is crucial to seek help from professionals who can ensure a smooth and successful migration process.

How do you keep backlinks and rankings during a migration?

By making sure every URL that has earned links and rankings resolves correctly after launch. We inventory all current URLs, map each one to its new counterpart, implement the 301 redirects, and audit the staging site against our 170-checkpoint checklist before anything goes live. That process preserved 59,000 backlinks and a domain rating of 74 through a 25-market CMS migration , with traffic up 33 percent after launch.

Do I need an SEO agency to help me with the website migration?

Yes, an SEO agency has the expertise and experience to handle the complexities of the migration process. For example, Loopex Digital conducts thorough pre- and post-migration audits, identifies and fixes potential issues, and provides continuous monitoring to ensure the long-term health of your website's SEO. Book a call with Maria , Head of SEO, to learn more about SEO website migration services.

How long does an SEO website migration take?

The duration of a website migration depends on the complexity and size of the website. Generally, a straightforward migration can take a few weeks, while more complex migrations can take several months. Key factors influencing the timeline include the scope of changes (such as moving to a new domain, redesigning the site, or switching to a new CMS), the number of pages involved, and the thoroughness of pre-migration planning and post-migration testing.

SEO migration services

SEO migration services that move your site and keep your rankings

We'll manage your website's SEO migration to ensure a seamless transition to new domains or CMS, preserving your rankings and organic traffic.

✓Pre and post-migration technical SEO audits
✓Accurate URL mapping and redirects
✓Seamless transition to new domains or CMS

Get a proposal → ★★★★★ 5.0 Clutch · 89 reviews

Organic traffic through migration +33%

Before migration After migration

Analyst

Redirect map verified

Migration checklist: 59,000 backlinks preserved, 0 broken redirects, domain rating held at 74.

Staging audit

301 redirects

Canonicals

Internal links

We migrated a 25-market telecom without losing a single ranking signal

A Latin American telecom giant needed to move 25 market sites from Adobe Experience Manager to Squidex. One bad redirect map would have burned years of authority. We joined before the build: staging audits, URL mapping, redirect plans, and developer guides.

59,000

backlinks preserved

DR 74

held through the replatform

129K

monthly organic visits, up from 97K (+33%)

993

keywords in top 10, up from 550

Traffic did not just survive the migration. It grew 33 percent after launch, and top-10 keywords nearly doubled. We run the same playbook for enterprise SEO engagements and international SEO services rollouts across multiple markets.

Latin American Telecom Moved 25 market sites from Adobe Experience Manager to Squidex without losing a single backlink or ranking signal. Planning a migration? Get a proposal →

Who needs our SEO website migration services?

Our SEO website migration services are essential in the following scenarios:

Companies changing domain names

We manage the transition of your website to a new domain, ensuring that all of your pages are correctly transferred to the new site.

Sites moving to a new CMS

Our SEO migration services ensure smooth transition to a new content management system (CMS).

Expanding or consolidating multiple websites

We manage the process of merging multiple websites into one or expanding your existing site with new sections, ensuring seamless integration and consistent SEO performance.

Ecommerce platform changes

Our SEO migration services help you smoothly move your online store to a new platform by maintaining your product rankings and ensuring a smooth transition.

Get a proposal →

What do our SEO website migration services include?

Ten workstreams across three phases. Every one of them exists because skipping it is how migrations lose traffic.

One part of a complete SEO services program, built to work together.

Before migration

Data extraction and backup

Our technical SEO team ensures that all your website data, including URLs, internal links, images, meta data, and HTML tags is extracted and backed up before migration.

Analytics benchmarking

Before migration, our team documents your website's current performance to identify pre-migration organic traffic, keyword rankings, and other key metrics.

URL redirect mapping

Our technical SEO team inventory all current URLs and map them to their new counterparts. We then implement the 301 redirects or provide the redirect map to your development team.

Pre-migration testing

We perform pre-migration testing to audit 301 redirects, verify HTML status codes, and check internal links. We ensure that all technical components are correctly implemented.

During migration

Internal linking structure

Our technical team updates the internal linking structure to prevent internal redirects and ensure that organic equity flows seamlessly from your old website to new URLs.

HTML tag updates

By working with our content team, we ensure that the new website's titles, meta descriptions, and headings have the relevant HTML tags and are optimized with target keywords.

Crawlability and indexation check

Our team reviews the website to ensure proper sitemap.xml and robots.txt files, and minimal JavaScript usage. This ensures smooth crawling and indexation by search engines.

After launch

Technical SEO audit of live website

By conducting a technical SEO audit of the live website we ensure it is technically healthy. This audit helps us identify and fix any minor issues that occurred during the transition.

GA4 and Google Search Console setup

Our technical SEO experts set up Google Analytics 4 and Search Console for your new website to track its performance and ensure that your new URLs are being indexed.

Regular checks and monitoring

We perform monthly technical SEO audits to identify and resolve emerging issues. This regular monitoring keeps the website in good technical health.

Our SEO migration 3-step formula

Pre-migration preparation

Before initiating the SEO website migration, our technical SEO specialists work closely with you to back up all existing website data and files. We take an inventory of all current URLs, internal links, content, images, HTML tags, and more. We then meticulously map out 301 redirects to ensure that visitors and search engines are properly directed to the new URLs without any blockers. Finally, we plan the migration of content, web pages, and HTML tagging to the new URL and hosting platform, ensuring that all elements are preserved and optimized for SEO.

Hands-on implementation

We collaborate closely with your development team to implement the migration plan on a staging website first. This includes setting up the new URL structure, transferring content and images, applying the mapped 301 redirects, and optimizing HTML tags. Our technical SEO specialists then conduct a thorough technical audit of the staging site using our 170-checkpoint checklist to address major issues, such as redirections, HTML status codes, directives, canonicals, meta robots tags, sitemaps, robots.txt, metadata, and internal structural issues. Once these key issues are resolved, we push the website live.

Post-migration check and monitoring

We conduct a thorough technical SEO audit of the new website, ensuring all the data is correctly migrated. We create a detailed action list to fix any crawlability, indexation, and other technical issues to make sure all content is accessible to search engines, and there are no ranking blocking factors. To maintain the website's performance, we perform monthly technical SEO audits to identify and resolve any emerging issues. This ongoing monitoring helps keep the website in optimal SEO health.

How do we guarantee the quality of our SEO website migration services?

✓Pre-migration testing
✓Post-migration technical SEO audit
✓Detailed URL mapping plan
✓Website data scraping and backup
✓GA4 and Search Console configuration

✕No overlooking URL mapping
✕No ignoring technical SEO issues
✕No ignoring internal linking
✕No incorrect or missing redirects
✕No skipping pre-migration backups

Why do companies choose our SEO website migration services?

✓Our knowledgeable technical SEO team ensures all aspects of the migration are handled with precision and care.
✓We follow a well-defined SEO migration procedure to minimize disruptions and ensure a smooth transition.
✓We apply a 170-checkpoint technical SEO audit to identify and address potential issues before, during, and after the migration.
✓Our team combines extensive manual work with advanced tools to ensure accuracy and effectiveness.
✓We provide ongoing monitoring to quickly identify and resolve any emerging issues.
✓We maintain clear and consistent communication with your team throughout the process.

Our customers love us

· 5.0 · 89 verified reviews

Their dedication to take on such a challenging project from an SEO perspective was impressive.

They've been consistently committed, strategic in their thinking, highly professional, and value-driven.

Loopex Digital demonstrated great project management strategy and personnel.

Read all 89 reviews on Clutch

FAQ

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Read the telecom migration case study →