What is international SEO?

International SEO is the practice of optimizing your website to appear in search engine results for users who speak different languages and live in various countries around the world.

How does international SEO differ from traditional SEO?

International SEO focuses on optimizing a website to rank well in search engine results across multiple countries and languages, whereas traditional SEO typically targets a single geographic location or market.

What are the common challenges of implementing international SEO?

The common challenges of implementing international SEO for corporations involve understanding cultural and linguistic differences in each target market, identifying relevant keywords in each language, localizing content and on-page elements, managing multiple website versions, and building high-quality backlinks in each language and country.

Should I use ccTLDs, subdomains, or subfolders for international SEO?

It depends on your authority, resources, and number of target markets. ccTLDs give the strongest country-targeting signal but split your domain authority and multiply maintenance. Subfolders on one domain inherit your existing authority and are the practical default for most businesses. Subdomains sit in between. We assess your situation and recommend one structure per project, because reversing this decision later means a full SEO website migration .

How do you measure the success of international SEO?

We measure key metrics such as organic traffic from different regions and languages, keyword rankings, conversion rates by language and region, and overall improvements in global search visibility and brand recognition.

How much does international SEO cost?

The cost of international SEO can vary depending on factors such as the complexity of the website, the number of backlinks, content development and localization, etc. For a more accurate estimate of international SEO pricing, contact Maria, the Head of SEO , directly.

International SEO services

International SEO services for every market you target

We will rank your website on Google to reach customers searching for your products or services across target languages and geographic locations.

✓Custom SEO strategy for each language and country

✓Content language localization for each country

✓High-quality backlinks from country specific TLDs

Get a proposal → ★★★★★ 5.0 Clutch · 89 reviews

100+ international projects · 5+ years in international SEO · 100% transparent weekly reports

International search performance +33%

Organic New markets

Analyst

Hreflang check

Full alternate set implemented across all 25 markets, verified after every deploy.

Checked every deploy

Return tags

Canonicals

Sitemaps

Proof from 25 markets at once

The hardest international SEO test is keeping every market visible while the whole platform changes underneath it. This is ours, verified and public.

Telecom migration, 25 markets

A full SEO website migration, verified and public

We managed SEO for a Latin American telecom operating in 25 markets through a full CMS migration from AEM to Squidex. Every market URL structure, hreflang set, and redirect map was handled before launch.

Backlinks preserved59,000

Domain rating held through the replatformDR 74

Monthly organic visits97K → 129K

Keywords in top 10550 → 993

Multi-market work is where our international and technical teams overlap, the same overlap our enterprise SEO engagements need. 100+ international projects have run through the same process.

Latin American telecom Read the full migration story: hreflang, redirect maps, and per-market URL structure handled across 25 markets before launch. Your markets next? Get a proposal →

Who we help

Who needs our international SEO services?

International ecommerce stores

Online retailers aiming to reach international markets need to optimize their collection pages, product listings, descriptions, and metadata for different languages and regions to reach their target audiences in those locations.

International service providers

Service providers, including software companies, hotels, and booking platforms looking to penetrate new markets and attract international clients, need specialized SEO strategies. These strategies are crucial for boosting their global visibility and securing top positions in search results across different regions.

Local businesses with global reach

Local small-to-medium businesses, including restaurants and boutique shops that aim to expand their reach beyond local markets and target international clients, need international SEO services to help them attract international customers, enhance their online visibility, and drive sales. If your growth is closer to home first, see our local SEO services.

Get a proposal → 100+ international projects delivered

What do our international SEO services include?

One part of a complete SEO services program, built to work together.

Multilingual keyword research

Through keyword research, we identify money keywords in target languages and regions and optimize your service pages and blog content to reach diverse international audiences.

International technical SEO

We assess your international website's health using our 170-checkpoint checklist to identify and fix issues with hreflang tags, multilingual sitemaps, internal linking, etc. This pairs with our dedicated technical SEO services.

International site structure

Our technical SEO specialists recommend a correct URL structure incorporating language and country codes to ensure navigation and indexing across diverse regions.

Content creation and localization

We apply strategic content creation and localization techniques to create informative, SEO-optimized content and ensure alignment with each region's language and culture.

International link building

Through diverse link-building strategies, we earn backlinks from authoritative websites in your target region and language to drive targeted local traffic to your website.

Competitor analysis

Through local competitor and SERP analysis, we identify effective strategies used by competitors and apply them to optimize your website across multiple languages and regions.

How we decide your international structure

Every top-ranking page in this space lists hreflang as a bullet point. The real work is the decisions behind it, and getting one wrong is expensive to reverse. Here is how we make them.

ccTLD, subfolder, or subdomain

We weigh your authority, budget, and market count before recommending a URL structure. ccTLDs send the strongest country signal but split your authority across separate domains; subfolders inherit your existing authority but need correct geo-targeting; subdomains sit in between. We recommend one structure per project and document why, so the decision survives team changes.

Hreflang that actually validates

Hreflang fails silently: missing return tags, wrong language-region codes, and conflicts with canonicals all cause Google to serve the wrong version to the wrong market. We implement the full alternate set, create separate sitemaps for each language, and verify the implementation after every deploy.

Localize or translate, page by page

Money pages get full localization: keywords researched in the target language, not translated from English, because buyers in each market search differently. Supporting content is prioritized by local search demand as part of the same content strategy process we run sitewide. We map which pages earn which treatment before any content work starts.

Get a proposal →

Our international SEO 3-step formula

Custom international SEO strategy

Our SEO specialists conduct a full technical audit of your international website, considering its diverse language and location dimensions. Then, we identify target informational and money keywords for each language and region, aiming to optimize existing content or develop localized content for money pages and blog posts. Through backlink and citation analysis, we assess the availability of backlinks and citations from local websites and business listings. Based on the collected data, we develop a custom strategy for your international website, to enhance its global presence, drive targeted traffic, and improve keyword rankings in search results of the target country and language. This same audit process anchors our standalone SEO audit services.

Hands-on implementation

After finalizing the strategy with you, our experts start the hands-on implementation process. First, we address the international technical issues concerning URL structure, hreflang tags, canonicals, and create separate sitemaps for each language. Simultaneously, our on-site team localizes existing content on your service pages using target money keywords and develops supporting blog content to drive targeted traffic and enhance your authority within the local market. In the meantime, the link-building team focuses on acquiring high-quality backlinks from websites with the highest traffic from the target region.

Open communication and reporting

We schedule weekly recap calls to keep you informed about the status of your international SEO campaigns. Our detailed reports provide insights into keyword positions, focusing on countries and languages where you aim to rank in the top positions. The report also includes details on acquired local citations and backlinks, ensuring everyone is up-to-date on the progress of the project.

Why do companies choose our international SEO services?

With over 5 years of experience in international SEO, we know what strategies work for businesses like yours.

We develop a custom strategy for each international SEO project.

We provide 100% transparent weekly reports to keep our partners informed about the progress of their campaigns.

We acquire high-quality backlinks from websites mainly visited by users from your target country or language.

We track key KPIs like organic traffic and keywords by language/region, backlink diversity, and local citations.

We've successfully handled 100+ international projects, helping businesses like yours attract more international customers.

Our customers love us

· 5.0 · 89 verified reviews

Their punctuality, professionalism, and deep knowledge of SEO impress us.

They've been consistently committed, strategic in their thinking, highly professional, and value-driven.

The team consistently makes deadlines and exceeds our expectations on deliverables.

Read all 89 reviews on Clutch

FAQ

International SEO services FAQs

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