Project Overview
In 2025, Loopex Digital started partnering with SE Ranking, an all-in-one SEO platform that helps businesses, marketers, and agencies improve online visibility. SE Ranking allows users to track keyword rankings, run website audits, analyze competitors, monitor backlinks, and refine on-page SEO. The platform supports teams in building SEO strategies, finding growth opportunities, and improving performance across search engines. SE Ranking needed a strategic link-building partner to strengthen rankings for newly published content in a highly competitive SEO tools market.
Goal
SE Ranking started partnering with Loopex Digital with a strong existing foundation - 606K monthly organic visitors, 40K keywords in Google's top 10, and a domain rating of 83. Our SEO team's primary goal was to improve rankings for newly published blog content, specifically articles targeting alternatives to various tools. We focused on securing the top 5 positions in Google, increasing visibility in AI Overviews, and supporting steady ranking improvements for these pages.
Solutions
We Secured High-Quality Backlinks Through Niche-Relevant Partnerships
Even with a domain rating of 83, newly published pages still need strong backlinks to compete for top positions quickly. Without targeted link building strategies, SE Ranking's “alternative” content would take much longer to rank against established competitors. We developed a link-building strategy centered on securing backlinks through highly relevant partnerships with SaaS websites, link insertions, and content placements on websites that closely match the SEO and marketing niche. Every link was chosen to strengthen authority and directly support improved rankings for the target pages.
Results
We started the link-building campaign in February 2025. Even for a platform already commanding significant organic traffic, the targeted SaaS link-building strategy delivered measurable gains across every key metric.
When the project began, SE Ranking was receiving 606K monthly organic visitors. Our team's targeted backlink acquisition strategy helped push monthly traffic to 812K. This growth shows that even at scale, the right link-building approach can unlock meaningful gains in organic performance.
With 45 high-quality backlinks from DR 70+ websites secured, SE Ranking's alternatives blog pages have been consistently appearing in AI Overviews for targeted keywords and holding top 5 positions on Google. For newly published content competing against established pages, this level of visibility validates the direct impact of niche-relevant link building.
Moving the domain rating to the 80+ level is significantly harder than growing from lower scores. Our link-building strategy secured 150 backlinks, including 45 from DR 70+ websites. This pushed SE Ranking's domain rating from 83 to 84, further strengthening the platform's authority and its competitive position in the SEO tools market.
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