Project Overview
In 2025, Loopex Digital started partnering with Borderless AI, an Employer of Record (EOR) and global payroll platform that allows companies to hire employees across 170+ countries without needing to establish a foreign legal entity. Despite having a robust product offering, the company's organic presence didn't reflect the full scope of what they provided. HR, finance, and legal decision-makers actively researching global hiring solutions weren't finding Borderless AI through search at the scale the business deserved. The company needed a professional SEO agency to change that.
Goal
Borderless AI started partnering with Loopex Digital with a moderate organic foundation. Approximately 4300 monthly organic visitors, 1800 keywords in Google's top 10, and a domain rating of 34. Our SEO team's primary goal was to strengthen domain authority in a competitive SaaS landscape, grow organic search traffic, and convert that traffic into qualified leads. We focused on building visibility across high-intent queries and turning organic traffic into a reliable source of qualified pipeline.
Solutions
We Fixed Technical Issues Limiting Crawlability and Search Performance
Borderless AI's website had several technical problems preventing search engines from properly crawling and ranking its content. Broken links, redirect chains, missing structured data, improper heading hierarchy, and incomplete metadata were all hurting performance. At Loopex Digital, we run a technical SEO audit with 170 checkpoints, covering everything needed to catch issues from all angles. We identified and systematically resolved each issue to ensure search engines could accurately crawl, interpret, and rank the site's content before moving forward with content and off-site work.
Our SEO Team Optimized the Main Service Page for High-Value EOR Keywords
Borderless AI's main service page wasn't structured to capture high-intent search traffic from companies researching EOR solutions. We optimized it to target keywords like "global employer of record services," improving search intent alignment, keyword relevance, and on-page structure. This gave the site a strong entry point for decision-makers actively looking for EOR providers.
The SEO Experts and Content Writers of Loopex Digital Produced 100+ Pieces of Content to Build Topical Authority
Borderless AI lacked the content depth needed to establish authority across the EOR and global payroll space. Without it, the site couldn't capture the full range of queries that HR, finance, and legal teams use when researching international hiring. We created a targeted SEO content strategy and produced over 100 pieces of content spanning multiple formats: statistics pages, listicles, blog posts, glossary terms, and in-depth guides. Each piece was mapped to a specific stage of the buyer journey, targeting the exact questions decision-makers ask during their research process.
We Secured High-Quality Backlinks Through Multiple Strategic Channels
Borderless AI's domain rating of 34 wasn't strong enough to compete for its most valuable keywords in the crowded SaaS landscape. We implemented several link-building initiatives to strengthen authority in the global employment and HR technology space.
SaaS Partnership Backlinks
We focused on securing backlinks from relevant SaaS platforms commonly used by HR and operations teams, including payroll management tools and workplace scheduling software. Each prospect was carefully qualified based on relevance and authority. We conducted outreach through personalized pitches and secured contextual placements on active blog sections.
Scholarship Campaign
To build authority through academic domains, we launched a Borderless AI scholarship initiative and conducted outreach to universities across the United States and Canada with HR-related programs and departments. This resulted in placements on high-authority university websites, supporting domain authority growth while strengthening brand visibility within the HR education ecosystem.
AI Overview Visibility Strategy
We implemented an AI visibility strategy focused on improving Borderless AI's presence in AI Overviews and large language model citation environments. We secured placements in listicle and comparison-style articles alongside major EOR providers. These placements increased the likelihood of Borderless AI being cited in AI-generated summaries and expanded visibility beyond traditional search results.
Results
We started the SEO campaign in April 2025. In under a year, the combination of technical fixes, content production, service page optimization, and multi-channel link building delivered strong results across every metric.
When the project began, Borderless AI was receiving approximately 4300 monthly organic visitors. Our team's combination of 100+ content pieces, service page optimization, and strategic link building took monthly traffic to 9800. This growth came from consistent content production and improved keyword rankings across the EOR and global payroll verticals.
Through our content and optimization strategy, Borderless AI went from 1307 keywords in Google's top 10 to 2900 ranking positions. Building topical authority through over 100 content pieces and optimizing core service pages directly expanded the company's organic visibility among high-intent searchers.
Our link-building strategy drove Borderless AI's domain rating from 34 to 55. Through the acquisition of 210 high-quality backlinks from authoritative domains across SaaS partnerships, university placements, and AIO campaigns, we strengthened the overall credibility of the domain. This improvement in off-page authority reinforced ranking gains across competitive keywords and gave Borderless AI the trust signals needed to compete in a crowded SaaS market.
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