Project Overview
In 2025, Loopex Digital started partnering with Planera, a construction scheduling software platform built for contractors, project managers, and construction teams. Planera helps users plan, coordinate, and manage projects through purpose-built digital tools designed for the construction industry. The company needed a strategic SEO partner to grow its organic visibility and establish dominance in the construction scheduling space.
Goal
Planera started partnering with Loopex Digital with a solid homepage already ranking for some target terms. But there was significant room to grow. Our SEO team's primary goal was to strengthen rankings for high-value keywords like "construction scheduling software," build topical authority around the construction scheduling theme, and grow domain authority through targeted backlink acquisition.
Solutions
Planera's homepage already held strong rankings at the start of the project. Rather than making on-page changes to what was already working, we focused on two growth levers: building topical authority through content and reinforcing homepage rankings through link building.
We Built Topical Authority Through a Targeted Blog Strategy
Planera had limited content beyond its homepage. Without topical depth, the website couldn't capture the full range of search queries around construction scheduling. We developed an SEO content strategy covering core concepts, workflows, and industry guides. Our SEO team also created listicle-format content to capture comparison and alternatives-based search intent. Research into competitor-focused listicles revealed strong ranking opportunities that Planera wasn't tapping into. This content expansion strengthened the site's authority signals and contributed directly to improved homepage rankings over time.
Our SEO Team Secured High-Quality Backlinks Through Three Distinct Channels
Planera's domain rating of 26 wasn't strong enough to compete for its most valuable keywords. We needed a multi-channel approach to build authority while keeping every link relevant and high quality.
Partnerships with High-Quality SaaS and Tech Websites
Our link-building team partnered with reputable SaaS websites to place contextual backlinks within relevant industry content. Each partnership was chosen to strengthen topical authority and ensure backlinks sat on trusted platforms within the tech ecosystem.
Guest Posting on Authoritative Industry Websites
Our team published original articles on authoritative websites in the construction and SaaS space. Each piece was written to provide genuine value to the audience while securing contextual backlinks that increased Planera's visibility across industry-relevant platforms.
AIO Campaigns Targeting AI-Referenced Sources
The Loopex Digital link building team identified websites that frequently appear in AI-generated answers and authoritative knowledge sources. By targeting these high-value domains specifically, we secured contextual backlinks that strengthen credibility and visibility in both traditional search and AI-powered results.
Results
We started the SEO campaign in September 2025. Within six months, the combination of SEO content and targeted link building strategies delivered strong results across every metric.
When the project began, Planera was receiving 569 monthly organic visitors. Our SEO team's combination of blog content and strategic link building took monthly traffic to 2,333. New blog content gained traction in search, topical authority strengthened across the construction scheduling niche, and homepage rankings improved through link building. The homepage now ranks #1 for "commercial construction scheduling software" and "scheduling software for construction companies," #2 for "CPM scheduling software," and #4 for "construction scheduling tool."
Through our content strategy, Planera went from 51 keywords in Google's top 10 to 292 ranking positions. The blog content strategy played a central role. Listicles and informative guides captured a wide range of informational and commercial search queries. Several articles also secured placements in Google AI Overviews, extending visibility beyond traditional organic listings.
Our link-building strategy drove Planera's domain rating from 26 to 34. Starting with a full backlink audit, we defined clear goals and built a customized off-site strategy across three channels: SaaS partnerships, guest posting, and AIO campaigns. Our SEO team secured 140 high-quality backlinks that directly strengthened the site's authority and its ability to compete for competitive construction scheduling keywords.
