.svg)
Project Overview
In November 2025, Loopex Digital started providing SaaS SEO services to ZenHR, a cloud-based HR software platform serving businesses in the UAE and across the MENA region. The platform manages employee records, payroll, attendance, leave, and other workforce processes.
Goal
At the start of the project, the website faced three problems:
- Low visibility for high-value HR software searches. The website was not competing for the commercial terms UAE businesses use when choosing an HR platform, including "best HR software in UAE."
- Almost no presence in AI-generated recommendations. When buyers asked AI platforms which HR software to use in the UAE, other brands were being named, and ZenHR was not.
- Traffic that was not converting into pipeline. The website was generating visits but not a consistent flow of qualified sales opportunities.
Our SEO team set goals for each problem. First, increase visibility for the high-value HR software keywords in the UAE market. Second, get ZenHR cited across LLMs and Google AI Overviews alongside the brands already being recommended. Third, turn that combined visibility into qualified leads and sales opportunities.
Solutions
To get ZenHR recommended in ChatGPT, Claude, Google AI Overviews, and other LLMs for searches like "best HR software in UAE," our team started by finding out where those recommendations come from.
Using AI visibility tools, we identified which sources the models were consistently citing. That research produced a map of the listicle articles shaping AI recommendations for HR software in the UAE, and those articles became the target list for the campaign.
As part of our link building services, our team ran outreach and secured 46 placements, putting ZenHR alongside the brands AI engines were already naming as leading providers. The placements included local UAE publications and authoritative industry websites that we selected for both traditional search authority and AI citation potential. Because these articles were already being cited, each one contributed to ZenHR's AI visibility as soon as it went live.
Results
From 24,882 to 34,504 Monthly Organic Visitors
Monthly organic traffic increased from 24,882 visits at the beginning of the project to 34,504, a 39% increase. The growth followed the improvements across ZenHR's high-value HR software searches.
From 1,873 to 2,115 Keywords in Google's Top 10
As a result of our SEO services, the number of keywords ranking in Google's top 10 positions increased from 1,873 to 2,115, which is a 13% increase. This gave ZenHR a wider reach across relevant HR software searches and more opportunities to capture qualified organic traffic.
The core target keywords made the strongest gains. "HR software" and "HR software in UAE" now hold the #1 position on Google and also appear in Google AI Overviews. "HR and payroll software UAE" moved up by 14 positions and now ranks at position #8, bringing the keyword from the third page of Google into the top 10.
From 44% to 67% AI Visibility Across LLMs and Google AI Overviews
ZenHR's visibility across AI platforms grew substantially during the project. Due to successfully implemented AI SEO services, the brand now holds an AI visibility score of 67%, up from 44%, and receives one of the highest numbers of mentions across different LLMs for relevant HR software queries.
The brand also strengthened its position in Google's AI-powered results. Due to our Google AI Overviews SEO services, ZenHR now gets cited for key searches including "HR software" and "HR software in UAE," holding the first position among the featured results. This puts the brand in front of buyers who rely on AI-generated answers instead of scrolling the organic listings.
46 High-Quality Backlinks Acquired and Domain Rating Raised from 46 to 52
Most of the placements came from listicle articles about the best HR software in the UAE. These are the pages buyers read when they compare platforms, and the same pages AI engines pull from when they answer the question. We also secured links from local UAE business publications and from HR and SaaS industry websites. Each placement was chosen to support both search rankings and AI citations.
