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FAQ

SEO Strategy Approach

Why do you position yourself as a professional SEO agency?

There is a reason why we call ourselves a professional SEO agency. That’s because we specialize exclusively in SEO—we’ve strategically chosen not to go beyond that. To truly excel in SEO, you need focus. SEO is such a wide field that it takes years of experience, working with different business types and models, to understand what works and what doesn’t. What works for one company in SEO might not work for another, right?

How do you rank websites in search engines?

One of the key principles we communicate to our clients when it comes to SEO and ranking is this - Google does not rank websites, it ranks pages.
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To rank in search results, you need a page. That page must target a specific keyword you want to rank for. Then, technical SEO acts as a bridge between your website and the search engine—you need to keep that bridge clean by optimizing technical aspects. This ensures Google can access, read, and understand your content while attributing relevant keywords to the page. After that, backlinks help push those rankings higher.
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This is the fundamental process of SEO, and our SEO strategy and professional services revolve around executing it effectively.

How customized is your SEO approach for different business models?

Our SEO approach varies depending on whether you’re an e-commerce store, a B2B company, a local business, or a SaaS company.

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‍For e-commerce businesses, we prioritize ranking category and product pages to get sales.

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‍For B2B websites, we focus on top-level service pages to get leads.

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‍For local businesses, we prioritize local service and location pages to get leads.

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‍For SaaS companies, we focus on feature and solution pages to get sign ups

How do you prioritize which keywords to rank for?

Our core SEO philosophy is that you should rank for high-intent, commercial “money” keywords before anything else. Unlike some agencies that start with blogs just to drive traffic, we believe SEO should drive revenue, not just pageviews. A website with 1,000 monthly visitors generating 20 customers is far more valuable than a site with 100,000 visitors and only five customers.
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That’s why our primary SEO KPI is ranking for the right, commercially relevant keywords for your business.
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We work closely with each client to identify these high-priority keywords based on their business goals, the ones your ideal clients are searching for. Only after securing rankings for those high-intent keywords do we expand to scaling on informational content.
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As your business evolves, so do your keyword priorities, and we make sure our strategy stays aligned every step of the way.

Technical SEO Approach

How advanced is your experience in Technical SEO?

Technical SEO is one of the key components of SEO because it acts as a bridge between your website and the search engine. You need to keep that bridge clean so that nothing blocks the website from sending data to Google—and Google from accessing the website to retrieve that data.
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Since our company’s inception in 2019, we have conducted over 600 technical SEO audits, working with some of the largest e-commerce websites in the market, managing millions of category and product pages. At the same time, we’ve handled technical SEO audits for small, mom-and-pop shops.
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Given the sheer volume of audits we’ve completed, we rarely encounter “unknown for us” issues—most technical problems are repetitive across different websites. Because of this, we have already tested and refined our professional technical SEO solutions for nearly every scenario, allowing us to apply the right approach to each site efficiently.

What’s your approach to performing a technical SEO audit?

When it comes to technical SEO, any agency can crawl a website using an SEO tool and generate a report. However, third-party SEO tools only provide fragmented data, often missing key insights that another tool might detect. Relying solely on an automated audit tool to identify technical issues is insufficient.The most comprehensive way to conduct a technical SEO audit is by analyzing data from Google Search Console and a variety of other SEO softwares. We utilize more than 20 different tools, each specialized for assessing critical SEO components, such as:

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Schema markups
Page speed
Crawl issues
Site structure
Heading hierarchy
Code cleanliness

How do you determine which technical SEO issues are high impact?

Not all technical SEO issues are high-priority or high-impact. We often see clients bringing us technical reports filled with recommendations that will not significantly impact rankings, traffic or conversions. For example, simply optimizing the character count of meta titles and descriptions, while this part in SEO is no longer as impactful as improvements like site speed optimization, schema markups, etc.

We prioritize high-impact technical SEO fixes—not just to check off boxes but to deliver real, measurable results. Some technical improvements have a far greater impact on visibility and traffic than others, such as:

‍Speed optimization (critical for rankings and user experience)
‍Schema markup (improves search engine understanding and enhances visibility)
‍Page heading hierarchy (helps with content structure and SEO relevance)
‍Code cleanliness (ensures efficient crawling and indexing)

Additionally, we have handled major international SEO projects, helping businesses scale by adding new markets and optimizing their site structures accordingly. One of our most complex and successful technical seo migrations was for a leading telecom company in Latin America. We managed a full-scale replatforming and redesign without losing even 1% of traffic—an exceptionally smooth migration.

Content Strategy

How do you ensure the credibility and expertise behind the content you produce?

First and foremost, the content we write is human-written, well-structured, and fully aligned with E.E.A.T. standards—Experience, Expertise, Authoritativeness, and Trustworthiness. Great SEO content isn’t just about rankings—it’s about genuinely helping the reader.
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We make sure the person writing the content has topic-level expertise. If we don’t have the right expert in-house, we either hire one or interview an expert to capture their insights. That experience-based knowledge forms the foundation of every piece we create.
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We also emphasize trust: every claim we make is backed up by data, research, expert quotes, or real-world examples. Authoritativeness matters too—our content is written, vetted, and fact-checked by qualified professionals to meet both our internal standards and Google's expectations.

Do you write for search engines or people?

We write content for people first. SEO is part of the process, but not the goal. Our focus is on answering the reader’s question clearly and directly, without fluff, exaggeration, or keyword stuffing. We don’t believe in writing just to hit a keyword count or mimic what’s already ranking. We aim to add real value.

What types of content do you apply this approach to?

This high-quality, user-focused approach is applied to everything we write, from blog posts to service pages, category pages for e-commerce, and even feature pages for SaaS companies. If the content meets the standards of clarity, structure, depth, and expertise, then we consider it high-quality.

Who creates your content?

Our content is created by a team of experienced writers who are not only strong communicators, but also skilled in building logical, in-depth content that resonates with your audience. Their job isn’t just to write, it’s to make sure the content is genuinely useful and strategically aligned with your goals.

Link-Building Approach

Why are backlinks such an important part of SEO?

Backlinks are a major part of the ranking system. If everything else is equal, your content, keyword targeting, and on-site optimization, then backlinks are the deciding factor. The more relevant, high-authority links you have from credible websites in your industry, the better your chances of ranking higher in search engines.

What kind of backlinks do you focus on?

We focus exclusively on editorial, high-quality backlinks from trusted sources, especially e-commerce websites, SaaS sites, and legitimate publications. These are the kinds of links that signal trust and authority to Google.

How do you earn high-authority backlinks?

We use several strategies, but one of our strongest is digital PR. Through this, we’ve secured what we call “impossible backlinks” and placements on sites like Forbes, Huffington Post, Entrepreneur, and many more. These links are extremely difficult to earn, but we’ve consistently delivered them for our clients.

How much experience do you have with link building?

Since 2019, we’ve been securing around 3,000 backlinks every month across all clients and industries. Over time, we’ve developed a deep understanding of how to approach sites, what value to offer, and how to write messaging that works. This experience helps us build natural, strategic link profiles for every client.

Do you use any proprietary tools for link building?

Yes, we’ve built our own proprietary link-building software designed specifically for internal use. It’s trained on our own outreach data, and it helps us handle prospecting and outreach much more efficiently.
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By automating the most time-consuming parts of the process, we’re able to focus more on strategy and creativity, giving us the ability to scale volume without sacrificing quality. This also allows us to form more innovative and impactful backlink partnerships.

Analytics, Reporting & SEO Results

How long do SEO results usually take to show?

Most agencies will tell you that SEO takes six months to show results—but based on our experience, that’s not always true. We’ve seen meaningful improvements start as early as the second month.
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As soon as we begin implementing SEO, you’ll start seeing changes—rankings shift, visibility improves, and traffic starts moving. SEO is a progressive process, and early signals matter.

What do you define as a result?

“Results” often get misunderstood. For us, results include:

Entering the top 100 for a key commercial keyword you previously didn’t rank for
Moving from page eight to page six on Google
Seeing your domain rating increase due to high-quality backlinks

These incremental changes build up over time, and we make sure our clients understand and see progress month by month.

How do you measure SEO performance?

Some claim SEO isn’t measurable, but that’s simply not true.We use over 20 industry tools to track performance across different goals, including:

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Rank tracking (Ahrefs, SEMrush) to measure keyword movement
Google Analytics 4 (GA4) to attribute sales to optimized pages
Google Search Console to monitor traffic growth and search visibility

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No guesswork, just clear, trackable data.

Do your clients get access to reports and dashboards?

Yes. Our clients get regular analytics reports as well as 24/7 access to live reporting dashboards. Whether it’s rankings, traffic, or conversions, you can check your results anytime.

How do you track conversions like sales or leads?

Before the project even begins, we help all our clients set up conversion tracking. Whether it’s:

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A B2B site tracking lead generation
An e-commerce store measuring transactions and revenue
A SaaS business focused on signups

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‍We make sure everything is tracked properly from day one, so you always have a clear before-and-after view of SEO progress.

Why is analytics such a big part of your SEO work?

Analytics powers every decision we make. From keyword targeting to content updates and link-building strategy, we rely on solid data to guide our work.

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By ensuring tracking is set up properly at the start, we’re able to measure SEO results week by week, month by month—and most importantly, show real business growth tied to our efforts.

SEO Implementation & Workflow

How involved do I need to be in the SEO process?

We handle almost everything, so your involvement is minimal. That said, the one area where your input is essential is helping us understand your business, your value proposition, positioning, and competitive edge. Whether that comes from you directly or your marketing team, it's the foundation for a strategy that actually works.

Do I need to approve everything you do?

Unless we’re working on brand-specific content, we typically don’t require your approval before publishing. Everything goes through multiple internal quality checks on our end. However, we stay closely aligned through weekly calls to keep communication open, ensure progress, and adjust as needed.

Can your team work with our developers or our in-house content team?

Absolutely. We regularly collaborate with internal teams—whether that’s a content writer, a developer, or your marketing manager. If a change requires your developer’s help, we’ll work directly with them to get it done. And when big structural changes are needed, we’ll always discuss it with you first.

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We're also comfortable working across all major CMS platforms, including WordPress, Shopify, BigCommerce, Amazon, Webflow, Strapi, and Squarespace, and can make SEO improvements independently when needed.

Communication & Transparency

Who will I be working with on your team?

You’ll work directly with senior-level SEO professionals—never junior staff. Everyone on our team has at least 4 years of experience, and most of our strategists have 10+ years in SEO.
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We don’t use account managers. Instead, your point of contact will be a senior SEO strategist and the Head of SEO or SEO Director. Supporting them are specialized team leads in technical SEO, link building, and content, all of whom actively implement and manage your campaign.

How often do we meet, and how transparent is your process?

We hold weekly or bi-weekly calls, based on your preference. These calls cover progress updates, content planning, strategy alignment, and sometimes business interviews to inform SEO content.
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‍All project documents, from technical to link building to content, are shared openly. Full team members attend client calls, ensuring everyone stays on the same page. Transparency is one of our core values, and it’s a big reason we build long-term, trusted relationships with our clients.

What’s your pricing and contract structure like?

We offer flexible pricing, either a monthly retainer or a project-based model, depending on your needs. For full SEO projects, there are no hidden fees for technical audits, content writing, or implementation. It’s all included in one transparent quote.
We don’t believe in locking clients into long-term contracts. All engagements are month-to-month, with the flexibility to pause, adjust, or change packages at any time. Thanks to this approach and our results-driven focus, our average client stays for 18 months, well above the industry standard.

Future-Proofing & Adaptation

How do you keep up with SEO algorithm changes?

One of the key principles we communicate to our clients when it comes to SEO and SEO changes constantly, especially with Google’s major core updates, which happen several times a year. As a specialized SEO agency, we’re built to adapt fast. For example, when Google introduced product feed listings in search results in 2024–2025, we developed and rolled out a process within two weeks that helped our e-commerce clients appear in those listings, driving significant traffic growth.

How are you using AI to stay ahead in SEO?

We’ve developed several AI-powered internal tools to stay competitive and efficient. These include:
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An AI link-building automation tool that reduces manual effort and helps us scale while lowering costs
An AI-powered content creation system that generates helpful, E-E-A-T-compliant content while cutting content workload by 60%

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These tools allow us to scale quality SEO work faster and more cost-effectively than traditional agencies.

How do you stay ahead of industry trends?

We’re constantly innovating and contributing to the SEO community. We publish insights and findings in places like the SE Ranking Blog, Mangools Blog, and contribute to industry platforms like Shopify and Ahrefs.
Internally, we hold weekly SEO coffee talks with our team to share the latest updates, trends, and features. This fast feedback loop helps us make agile decisions and quickly adapt strategies to keep our clients ahead of the curve.

Professional SEO Services your Competitors Never Wished you Found!

While your competitors stuck Googling
“how to rank higher” we’re already on top.

Professional SEO services that generated $972M revenue for our clients

More traffic, more revenue

Don’t take our word for It—listen to our clients

Our Customers Love us!

The science behind our expert SEO services

More traffic, more revenue

Get inspired by the success of 540+ companies

Our roadmap to SEO success

So, why Settle When You Can Dominate?

More traffic, more revenue

We don’t promise success, we guarantee it

If you don’t see positive SEO results within the first 6 months, we deserve to be fired

Ready for SEO growth?
We’ve got 5 steps to get you there

You’ll never be
just another SEO client

SEO Services Cheat Sheet:
Data, Strategies & Insider Secrets

How Much Does SEO Cost?

Best Largest SEO Companies

E-commerce Link Building Strategies

Best Affordable SEO Companies

Best Link building Strategies

In-House SEO vs. Outsourced SEO

More traffic, more revenue

FAQ

Professional SEO Services your Competitors Never Wished you Found!

While your competitors stuck Googling “how to rank higher” we’re already on top.

Professional SEO services that generated $972M revenue for our clients

More traffic, more revenue

Don’t take our word for It—listen to our clients

Our Customers Love us!

The science behind our expert SEO services

More traffic, more revenue

Get inspired by the success of 540+ companies

Our roadmap to SEO success

So, why Settle When You Can Dominate?

More traffic, more revenue

We don’t promise success, we guarantee it

If you don’t see positive SEO results within the first 6 months, we deserve to be fired

Ready for SEO growth?We’ve got 5 steps to get you there

You’ll never bejust another SEO client

SEO Services Cheat Sheet: Data, Strategies & Insider Secrets

How Much Does SEO Cost?

Best Largest SEO Companies

E-commerce Link Building Strategies

Best Affordable SEO Companies

Best Link building Strategies

In-House SEO vs. Outsourced SEO

More traffic, more revenue

FAQ

Why do you position yourself as a professional SEO agency?

How do you rank websites in search engines?

How customized is your SEO approach for different business models?

How do you prioritize which keywords to rank for?

How advanced is your experience in Technical SEO?

What’s your approach to performing a technical SEO audit?

How do you determine which technical SEO issues are high impact?

How do you ensure the credibility and expertise behind the content you produce?

Do you write for search engines or people?

What types of content do you apply this approach to?

Who creates your content?

Why are backlinks such an important part of SEO?

What kind of backlinks do you focus on?

How do you earn high-authority backlinks?

How much experience do you have with link building?

Do you use any proprietary tools for link building?

How long do SEO results usually take to show?

What do you define as a result?

How do you measure SEO performance?

Do your clients get access to reports and dashboards?

How do you track conversions like sales or leads?

Why is analytics such a big part of your SEO work?

How involved do I need to be in the SEO process?

Do I need to approve everything you do?

Can your team work with our developers or our in-house content team?

Who will I be working with on your team?

How often do we meet, and how transparent is your process?

What’s your pricing and contract structure like?

How do you keep up with SEO algorithm changes?

How are you using AI to stay ahead in SEO?

How do you stay ahead of industry trends?

While your competitors stuck Googling
“how to rank higher” we’re already on top.

Ready for SEO growth?
We’ve got 5 steps to get you there

You’ll never be
just another SEO client

SEO Services Cheat Sheet:
Data, Strategies & Insider Secrets