The goal of an SEO consultant is to research, analyze, and develop an SEO strategy that will drive targeted organic traffic to your business. At Loopex Digital we tend to see two types of clients that would greatly benefit from SEO consulting:
1. Newly established online businesses that have just started thinking about investing in SEO.
2. Established businesses that have organic visibility but would like to improve their rankings.
Our SEO consultants will work closely with you whether you have a new or established business. We will explain the business specifics, analyze the current competition, and provide you with guidance and recommendations so that you can reach your business’s SEO goals and achieve positive ROI.
Our SEO consultants will review your website and determine its technical health. We have developed a detailed technical SEO checklist, which we use to assess your website’s performance from different angles. We will examine for example; metadata, keywords, schema makeup, website accessibility, and findability issues. We will then create a detailed to-do list that provides guidelines and highlights all of the errors that need to be addressed and fixed.
We will conduct detailed keyword research and, based on our findings, will put together a list of target keywords. We will divide these target keywords into primary keywords, secondary keywords, and long tail keywords. There will be specific keywords for each product, category, and service that you offer. We will then use this data to position your product and service in the market and as the basis of your content strategy.
It is essential to monitor, access, and reverse-engineer the SEO strategy of competitors in your field, to boost the success of your campaign. Your competitors have done the hard work for us, in terms of research and trial and error. Our job is to closely monitor what they are doing and what works well for them, in terms of SEO. We will then structure your SEO campaign to work better than the competition.
A backlink profile can make or break your website’s SEO performance. Backlinks send signals to Google about the relevancy and authority of your certain page that we are ranking in relation to a specific set of keywords. We analyze the backlink profile, disavow all the low-quality backlinks, and PBN backlinks. We will also guide you through the process of establishing high authority editorial backlinks.
We will conduct a deep SERP analysis of the top 10 websites that are ranking for the target keywords that were selected based on our detailed keyword research. This will help us see what the competition is doing right and gain insight into why Google is choosing to rank them in the top positions. We will then apply the same logic and methodology when conducting a content audit for your blog posts, content silos, product, service, and category pages. Based on this research we will generate a content strategy. The content strategy will be based on and will draw on the target keywords.
Once we have collected and analyzed data about the current health of your website, compiled a list of target keywords, analyzed the competition, created a backlink strategy, and content, we will devise an SEO strategy. This personalized SEO strategy will help your business make an impact in relation to your business goals.
Everyone with a website, product, or service needs SEO consulting because an SEO consultant will show you where best to invest your time and money for real SEO results. An SEO consulting service is the best way to get professional advice on how to optimize your website for SEO. An SEO consulting service provides you, in advance, with information regarding the kinds of SEO configurations - from an on-site and off-site perspective - that you will need to undertake. They will outline for you, in simple terms, what needs to be done and how it needs to get done.
An SEO consultant will tell you how best to increase your website traffic. An SEO consultant researches keywords, the market, and the competition. They understand the gaps that your business is facing, in terms of SEO, alongside your business goals. An SEO consultant will give you an honest and data-driven option on how to reach your SEO goals and increase your traffic.
The top way to choose the best SEO consultant is to find an agency that solely focuses on SEO. Big digital marketing agencies tend to do a bit of everything and as such do not focus on one particular field. SEO consulting companies that concentrate only on SEO are specialists in their area and bring with them extensive experience. Such specialist companies also know all the industry tricks and best practices and will thus provide you with the best value.
Our SEO consultants use keyword research tools, SERP analysis tools, content evaluation tools, technical issue tools, and more. We use the best and most reliable tools on the market and the ones that we have tested for accuracy.
Yes. When you build a website you need to pay attention to the URL structure, webpage structure, meta data, keywords, and more. Often when a website is launched without an SEO consultancy they have a lot of issues later on. Having everything set up in advance makes for a streamlined SEO process.
No, SEO strategies and tactics are the same across the globe. The only difference is that if you have a local business the tactics switch from global to local. Nevertheless, all SEO tactics are the same regardless of the location of the SEO consulting agency.
As long as you have an online business that needs to attract leads or traffic you need an SEO consultant. Also, as long as people are searching for your type of business on the Internet, you have the demand. An SEO consultant will help you put your website “in front of” the people that are searching for your products or services.
We make sure to use only the most distinguished SEO tools available in the industry to automate, streamline and optimize specific tasks. These include SEO software for keyword research, SEO audit, page speed optimization as well as tools suggested by Google. Some examples of tools are SEMrush, Moz, Ahrefs, KW Finder, Screaming Frog and many more. These tools take care of repetitive manual tasks and give us accurate data to work with. Thanks to these tools we have more time to focus on other important aspects of SEO that need our professional attention.
A company that offers SEO services to websites is an SEO service provider. They are responsible for handling Search Engine Optimization of a certain business. An SEO service provider has the goal to boost their clients’ website ranking, using the keywords that will bring them the most money in their sector. After identifying and researching niche keywords, they will put a strategy in place to make sure the business gets a consistent flow of organic traffic.
The most important thing you should try to understand is their track record. Ask yourself the following questions: What companies have they worked with? Who are they currently working with? What kind of experience does the company have in getting results? It is important to choose to work with a company that focuses solely on SEO.
There are many companies out there that offer full digital marketing services. But while they may offer a wide variety of services, they probably lack a deeper level of expertise focused on SEO. We only offer SEO services because that’s what we are experts in. That is why we are so confident in our ability to provide tangible results. Before choosing an SEO service provider, take a look at their success stories to understand their level of experience and how they handle SEO in particular.
We recommend using one of the many tools available online aimed at analyzing your website’s SEO health. Search for tools on Google that offer analysis and provide you with a health score. Many of these websites also offer some tips on what steps you can take to improve your SEO health score.
The short answer? Organic traffic! More specifically, consistent and free traffic. Once you invest in SEO, you are set to get consistent traffic towards your business. SEO is not an overnight quick fix. It is a long process that takes time and dedication. You will likely begin feeling the results in about 2-3 months, but it is an investment that you won’t regret making. With proper SEO you can expect long-term results and a major increase in organic traffic.
Practices in SEO are always evolving, but if you are an online company who wants to receive targeted traffic, then SEO is very important. You need to try to diversify your traffic acquisition channels with a bit of social media traffic acquisition, a bit of paid traffic acquisition channels from Google, and most importantly, a steady flow of organic traffic. SEO is thriving in 2019 and won’t be going anywhere anytime soon.
While it isn’t impossible to form an SEO team on your own, we wouldn’t recommend it. You would be saving yourself a lot of time and resources if you hire an SEO company. Why? Because SEO companies have already done the hard work of hiring experts who specialize in each aspect of SEO. It is important to understand that SEO is not one-dimensional, but has many different layers.
There are many professions in SEO, such as content creators and managers, advanced keyword researchers, link building and digital PR experts and technical SEO professionals. Each professional plays an important role in executing his part of a successful SEO strategy. These professionals are hyper-focused and poised to guarantee the best results.
Outsourcing some SEO tasks can be challenging, as you would have to be an SEO expert to be able to qualify the work done. You need an SEO strategist who can understand and take on the task of creating and implementing an SEO strategy that caters to your business’ needs. They have to be able to work closely with each SEO professional while keeping the big picture in mind.
There are three main aspects of modern SEO services:
- Content Creation and Management
- Link Building and Digital PR
- Technical SEO
Company reports are usually made up of 4 parts:
Keyword Research and Content Management Report - This is important for understanding what keywords to target for your content and optimizing your content around those keywords.
Link Building Report - With this report, you will understand both the quantity and quality of backlinks that you get from unique domains.
Technical SEO Report - This report will reveal the SEO health of your website, helping you to understand what status your website has.
Ranking Report - This is important for understanding the trends and movement of your target keywords.