What is eCommerce SEO and how does it work?

What is eCommerce SEO? eCommerce SEO is the process of ensuring that the keywords people typically search for, to find the product that you are selling, rank in the top positions of the SERPs (Search Engine Results Pages). When you rank in the top positions of SERPs your eCommerce store’s visibility in Google will drastically increase, which, in turn, will lead to an increase in sales.

Obviously, you want to rank as highly as possible when people search for your product(s), in order to get more traffic. Through eCommerce SEO, we increase your conversion rate by making sure you rank for the most relevant money keywords.

What’s amazing about eCommerce SEO is that store owners can easily track and quantify the revenue generated through SEO. Thus you can clearly calculate the ROI from the SEO services we provide.

How does eCommerce SEO work? Generally speaking, SEO for eCommerce stores works the same way as SEO for other types of websites: you write great targeted content and fix the technical issues related to the website. This way, Google can easily crawl and index your content and take note of editorial backlinks to your site that have authority. However, there are a few additional elements that make eCommerce SEO all the more interesting:

When we start an SEO campaign for an eCommerce store, we usually begin by optimizing the product and category pages so that our client sees results sooner rather than later. Optimizing product and category pages is an essential first step, as these pages are the key money makers for any business. The reason is that the traffic that enters these pages organically have high buying intent and belong to the group of people who are at the bottom of the marketing funnel. In other words, people visiting these pages are most likely to buy if they like what they see.

What’s interesting is that it is usually easier to rank the keywords for eCommerce stores than it is to rank keywords for service-based and local businesses. Furthermore, the search volumes of the keywords used for eCommerce sites are generally higher than the search volumes of the keywords used for service-based and local business sites. Thus, it is typically much easier and quicker to rank keywords specific to each product and category (collection) eCommerce pages.

Why SEO Matters for eCommerce Websites

Do your competitors appear to be attracting all your business? While we don’t have the ability to eliminate your competition entirely, our eCommerce SEO services will greatly improve your website’s authority and provide you with a new wave of steady traffic, which will lead to more sales.

Today, consumers are investing a considerable amount of time researching the products they intend to purchase. If they want to buy a high-consideration product, they can invest an average of 13 days conducting product research. And, if your eCommerce site isn’t appearing in any of their searches online, you might as well not even have a website.  

With the dramatic growth in eCommerce, it is inevitable that the number of online consumers worldwide is also growing. In 2020, the number of digital shoppers is predicted to be 2.05 billion - which is an astounding 26.28% of the 7.8 billion people in the world. Thus, one out of every four people is an online consumer.  

The number of online consumers is predicted to carry on increasing and reach 2.14 billion by 2021. As the global population is predicted to reach 8 billion, that means 26.8 percent of the world population will buy online - a dramatic 0.52 % point growth from 2020.

This, however, is not too surprising, as the Internet becomes more pervasive and online shopping becomes more accessible.

Many SEO campaigns are limited by factors such as market size, geographic region, and the size of the staff of the company. An advantage that online stores have is that they are restricted by the same factors, and that they typically reach out to much wider markets. This means that Loopex Digital can make a sizable impact with our search engine optimization strategy and our campaign can evolve and develop as you add new products, as your profit margins grow, and as you reach out to different markets.  

Why choose our eCommerce SEO services?

SEO for eCommerce is no simple task; it can be a tough nut to crack. All players in the industry are battling for only 10 places on Google’s first page. To get these positions, you must be the hardest worker, have the quickest approach, and be sharper than all the competitors.

Often the key to beating the competition is working with a compatible partner who has the best strategy for putting your SEO plan in action. We are Loopex Digital, the SEO partner you must have in order to attain exceptional SEO results. Why choose us? Simply because we are SEO specialists. The typical digital agency will attempt to be proficient in several areas of traffic acquisition and in the end will not excel in any field. We decided to be different from the competition as we focus solely on SEO in order to do SEO very well. This is how we managed to hone and tailor our SEO strategies specifically for the eCommerce industry.

At Loopex Digital we have years of experience and through trial and error we have refined and perfected our process. This is what lets us apply proven methods that consistently provide our clients with results. Loopex Digital has a team of eCommerce SEO experts that attend only to eCommerce. We have been dealing with eCommerce SEO since our beginning. So, whether you want assistance optimizing your existing eCommerce story or want to create an entirely new, SEO-compatible eCommerce website, we are your go-to people.    

To begin, we establish and specify your audience and their specific buyer’s cycle. We also look at the goals of your business and the biggest hurdles that you will need to deal with. We create your SEO campaigns based on this assessment and address all search engine ranking components, from top-quality content and descriptions of your product through to the speed and structure of your website.

We offer an open channel for communication and detailed reports. It is essential that an eCommerce site owner knows how buyers locate and relate to their store. You should know what services you are getting for your money and the outcomes you should expect. This is why we involve you from the start of the eCommerce SEO process. With Loopex Digital working on your eCommerce SEO, you’ll be privy to extensive reports about the development of our working SEO campaigns and be able to track outcomes and results.

1. Keyword reporting. Our SEO dashboard, design for our clients, provides with daily updates related to your search rankings. This way you will know at all times, where
you are ranking for a specific search term.

2. Link building reporting. Will will give you a report on a monthly basis, that outlines every link we gain for your website. We offer transparent services, so we know you will be completely happy with our link building efforts.

3. Communicate directly with your eCommerce SEO consultant. We want to keep the channels of communication open at all times, so this is why we ensure direct communication between our clients and our consultants.
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4. Friday recap calls. Every Friday we meet with our clients to ensure smooth communication and absolute satisfaction with the progress of the eCommerce SEO campaign. We know that effective communication is a key part of a successful eCommerce SEO campaign and that is why we set aside time once a week to ensure all parties are satisfied.

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