eCommerce SEO Service

If you're having a hard time ensuring your eCommerce store appears in one of the top positions in Google, then our eCommerce SEO experts have you covered. Usually, our eCommerce clients see tangible results regarding organic traffic to their site, within the first 3 months of the campaign.
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What is eCommerce SEO and how does it work?

What is eCommerce SEO? eCommerce SEO is the process of ensuring that the keywords people typically search for, to find the product that you are selling, rank in the top positions of the SERPs (Search Engine Results Pages). When you rank in the top positions of SERPs your eCommerce store’s visibility in Google will drastically increase, which, in turn, will lead to an increase in sales.

Obviously, you want to rank as highly as possible when people search for your product(s), in order to get more traffic. Through eCommerce SEO, we increase your conversion rate by making sure you rank for the most relevant money keywords.

What’s amazing about eCommerce SEO is that store owners can easily track and quantify the revenue generated through SEO. Thus you can clearly calculate the ROI from the SEO services we provide.

How does eCommerce SEO work? Generally speaking, SEO for eCommerce stores works the same way as SEO for other types of websites: you write great targeted content and fix the technical issues related to the website. This way, Google can easily crawl and index your content and take note of editorial backlinks to your site that have authority. However, there are a few additional elements that make eCommerce SEO all the more interesting:

1. Searchers with high intent shopping behavior

When we start an SEO campaign for an eCommerce store, we usually begin by optimizing the product and category pages so that our client sees results sooner rather than later. Optimizing product and category pages is an essential first step, as these pages are the key money makers for any business. The reason is that the traffic that enters these pages organically have high buying intent and belong to the group of people who are at the bottom of the marketing funnel. In other words, people visiting these pages are most likely to buy if they like what they see.

2. Keywords that have lower competition

What’s interesting is that it is usually easier to rank the keywords for eCommerce stores than it is to rank keywords for service-based and local businesses. Furthermore, the search volumes of the keywords used for eCommerce sites are generally higher than the search volumes of the keywords used for service-based and local business sites. Thus, it is typically much easier and quicker to rank keywords specific to each product and category (collection) eCommerce pages.

Why SEO Matters for eCommerce Websites

Do your competitors appear to be attracting all your business? While we don’t have the ability to eliminate your competition entirely, our eCommerce SEO services will greatly improve your website’s authority and provide you with a new wave of steady traffic, which will lead to more sales.

Today, consumers are investing a considerable amount of time researching the products they intend to purchase. If they want to buy a high-consideration product, they can invest an average of 13 days conducting product research. And, if your eCommerce site isn’t appearing in any of their searches online, you might as well not even have a website.  

With the dramatic growth in eCommerce, it is inevitable that the number of online consumers worldwide is also growing. In 2020, the number of digital shoppers is predicted to be 2.05 billion - which is an astounding 26.28% of the 7.8 billion people in the world. Thus, one out of every four people is an online consumer.  

The number of online consumers is predicted to carry on increasing and reach 2.14 billion by 2021. As the global population is predicted to reach 8 billion, that means 26.8 percent of the world population will buy online - a dramatic 0.52 % point growth from 2020.

This, however, is not too surprising, as the Internet becomes more pervasive and online shopping becomes more accessible.

Many SEO campaigns are limited by factors such as market size, geographic region, and the size of the staff of the company. An advantage that online stores have is that they are restricted by the same factors, and that they typically reach out to much wider markets. This means that Loopex Digital can make a sizable impact with our search engine optimization strategy and our campaign can evolve and develop as you add new products, as your profit margins grow, and as you reach out to different markets.  

Why choose our eCommerce SEO services?

SEO for eCommerce is no simple task; it can be a tough nut to crack. All players in the industry are battling for only 10 places on Google’s first page. To get these positions, you must be the hardest worker, have the quickest approach, and be sharper than all the competitors.

Often the key to beating the competition is working with a compatible partner who has the best strategy for putting your SEO plan in action. We are Loopex Digital, the SEO partner you must have in order to attain exceptional SEO results. 

Why choose us? Simply because we are SEO specialists. The typical digital agency will attempt to be proficient in several areas of traffic acquisition and in the end will not excel in any field. We decided to be different from the competition as we focus solely on SEO in order to do SEO very well. This is how we managed to hone and tailor our SEO strategies specifically for the eCommerce industry.

At Loopex Digital we have years of experience and through trial and error we have refined and perfected our process. This is what lets us apply proven methods that consistently provide our clients with results. Loopex Digital has a team of eCommerce SEO experts that attend only to eCommerce. We have been dealing with eCommerce SEO since our beginning. So, whether you want assistance optimizing your existing eCommerce story or want to create an entirely new, SEO-compatible eCommerce website, we are your go-to people.    

To begin, we establish and specify your audience and their specific buyer’s cycle. We also look at the goals of your business and the biggest hurdles that you will need to deal with. We create your SEO campaigns based on this assessment and address all search engine ranking components, from top-quality content and descriptions of your product through to the speed and structure of your website.

We offer an open channel for communication and detailed reports. It is essential that an eCommerce site owner knows how buyers locate and relate to their store. You should know what services you are getting for your money and the outcomes you should expect. This is why we involve you from the start of the eCommerce SEO process. With Loopex Digital working on your eCommerce SEO, you’ll be privy to extensive reports about the development of our working SEO campaigns and be able to track outcomes and results.

You will receive, on a weekly basis:

1. Keyword reporting. Our SEO dashboard, design for our clients, provides with daily updates related to your search rankings. This way you will know at all times, where
you are ranking for a specific search term.

2. Link building reporting. Will will give you a report on a monthly basis, that outlines every link we gain for your website. We offer transparent services, so we know you will be completely happy with our link building efforts.

3. Communicate directly with your eCommerce SEO consultant. We want to keep the channels of communication open at all times, so this is why we ensure direct communication between our clients and our consultants.

4. Friday recap calls. Every Friday we meet with our clients to ensure smooth communication and absolute satisfaction with the progress of the eCommerce SEO campaign. We know that effective communication is a key part of a successful eCommerce SEO campaign and that is why we set aside time once a week to ensure all parties are satisfied.

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    What our eCommerce SEO includes

    1.
    Website architecture optimization

    The architecture of your eCommerce store plays a big role when it comes to SEO. Effective site structure is a structure that is optimized both for users and for search engines.  

    Generally, there is not one great website structure that works for all eCommerce businesses, that’s why we start by analyzing the site structure of top-ranking websites in your niche to get an idea of what architecture is valued by Google and users - specifically in your niche.

    2.
    Technical audit

    Our technical SEO experts will create a custom strategy to optimize your store to increase the health score of your site and make your eCommerce store easily accessible for Google.

    We use our detailed eCommerce technical optimization checklist that has over 200 points to make sure to optimize the website for every single detail for top performance. Starting from findability and accessibility issues and finished with canonical tags and schema markup, we have everything covered.

    3.
    Keyword research

    After creating a solid architecture for your eCommerce store, which is free from technical issues, we start conducting keyword research to identify keywords in the middle and the bottom of the funnel for your product and category pages. We then conduct value analysis to determine which keywords are the lowest hanging fruits that need to be targeted first for quicker gains.  

    4.
    Content marketing

    It's a well-known phrase that 'content is king,' and this remains true for eCommerce stores as well. After we identify keywords we divide our content strategy into 3 parts:
    1. Writing keyword-optimized and user centric content for product and category pages
    2. Identify long-tail keywords and create content silos for blogging to convert more readers into buyers
    3. Create middleman (long-form), high-value linkable assets that will help us with outreach campaigns (next process) to drive quality links to the website.

    5.
    Ecommerce link building

    Link building is one of the most important parts of the SEO process for eCommerce websites. In fact it is one of the strongest ranking factors in Google Algorithm.

    With Loopex Digital, there are no buying backlinks from low, spammy, and PBN websites. We only focus on genuine outreach and quality links that will move the needle in terms of ranking keywords for the long term. We collect the most relevant prospects and outreach to them to help you increase your website’s authority. Those links usually hold high PR value as well.

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    FAQs

    How SEO can help your eCommerce business?

    In essence SEO matches your website with your buyers. SEO can help an eCommerce business by helping rank your product page higher, in relation to the terms your buyers are looking for. SEO will help people find your eCommerce website easily, which, in turn, will lead to an increase in sales. As, the more visitors you have to your site the more sales you will make. Thus, the investment you make in eCommerce SEO will be returned as a profit.

    What is an SEO Service provider?

    A company that offers SEO services to websites is an SEO service provider. They are responsible for handling Search Engine Optimization of a certain business. An SEO service provider has the goal to boost their clients’ website ranking, using the keywords that will bring them the most money in their sector. After identifying and researching niche keywords,  they will put a strategy in place to make sure the business gets a consistent flow of organic traffic.

    What to ask when hiring an SEO agency for your eCommerce business?

    It is important to ask what type of services they are offering. If they are offering several services, in addition to SEO, they generally lack focus. It is better to choose an agency that concentrates solely on SEO. Agencies that only do SEO have the experience and the focus to get you the results you are after. They also have know-how from previous clients and success cases. You should also ask your SEO provider about their previous results and their process.

    How long does eCommerce SEO take until I see results?

    It depends on the niche you are targeting. When you are selling something specific - thus if you are in a niche business - it will take around 3 months until you see the growth in the organic traffic.

    Which eCommerce platforms do you support?

    We have lots of experience optimizing eCommerce using Magento, WordPress, Bigcommerce, Shopify, Volusion, and other platforms.

    I want to start an SEO campaign for my eCommerce, what’s next with Loopex Digital?

    You can begin by sending us your website. We will then schedule a call so we can get to know each other.  After we analyze the website we will create a strategy and provide an action plan and a timeline.  

    Our SEO Proccess

    1.
    Technical SEO Audit
    2.
    Keyword Research and Analysis
    3.
    On Page SEO Optimization
    4.
    Content Strategy and Implementation
    5.
    Strategic and Scalable Linkbuilding
    6.
    Social Signals

    Our SEO Proccess

    What is SEO and how does it work?

    We make sure to use only the most distinguished SEO tools available in the industry to automate, streamline and optimize specific tasks. These include SEO software for keyword research, SEO audit, page speed optimization as well as tools suggested by Google. Some examples of tools are SEMrush, Moz, Ahrefs, KW Finder, Screaming Frog and many more. These tools take care of repetitive manual tasks and give us accurate data to work with. Thanks to these tools we have more time to focus on other important aspects of SEO that need our professional attention.

    What is an SEO Service Provider?

    A company that offers SEO services to websites is an SEO service provider. They are responsible for handling Search Engine Optimization of a certain business. An SEO service provider has the goal to boost their clients’ website ranking, using the keywords that will bring them the most money in their sector. After identifying and researching niche keywords,  they will put a strategy in place to make sure the business gets a consistent flow of organic traffic.

    What should you consider before choosing an SEO Service Provider?

    The most important thing you should try to understand is their track record. Ask yourself the following questions: What companies have they worked with? Who are they currently working with? What kind of experience does the company have in getting results? It is important to choose to work with a company that focuses solely on SEO.

    There are many companies out there that offer full digital marketing services. But while they may offer a wide variety of services, they probably lack a deeper level of expertise focused on SEO. We only offer SEO services because that’s what we are experts in. That is why we are so confident in our ability to provide tangible results. Before choosing an SEO service provider, take a look at their success stories to understand their level of experience and how they handle SEO in particular.

    How do I analyse SEO for my website?

    We recommend using one of the many tools available online aimed at analyzing your website’s SEO health. Search for tools on Google that offer analysis and provide you with a health score. Many of these websites also offer some tips on what steps you can take to improve your SEO health score.

    How does SEO help business?

    The short answer? Organic traffic! More specifically, consistent and free traffic. Once you invest in SEO, you are set to get consistent traffic towards your business. SEO is not an overnight quick fix. It is a long process that takes time and dedication. You will likely begin feeling the results in about 2-3 months, but it is an investment that you won’t regret making. With proper SEO you can expect long-term results and a major increase in organic traffic.

    Is SEO Important in 2019?

    Practices in SEO are always evolving, but if you are an online company who wants to receive targeted traffic, then SEO is very important. You need to try to diversify your traffic acquisition channels with a bit of social media traffic acquisition, a bit of paid traffic acquisition channels from Google, and most importantly, a steady flow of organic traffic. SEO is thriving in 2019 and won’t be going anywhere anytime soon.

    Should I hire an SEO company?

    While it isn’t impossible to form an SEO team on your own, we wouldn’t recommend it. You would be saving yourself a lot of time and resources if you hire an SEO company. Why? Because SEO companies have already done the hard work of hiring experts who specialize in each aspect of SEO.  It is important to understand that SEO is not one-dimensional, but has many different layers.

    There are many professions in SEO, such as content creators and managers, advanced keyword researchers, link building and digital PR experts and technical SEO professionals. Each professional plays an important role in executing his part of a successful SEO strategy. These professionals are hyper-focused and poised to guarantee the best results. 


    Outsourcing some SEO tasks can be challenging, as you would have to be an SEO expert to be able to qualify the work done. You need an SEO strategist who can understand and take on the task of creating and implementing an SEO strategy that caters to your business’ needs. They have to be able to work closely with each SEO professional while keeping the big picture in mind.

    What are the modern SEO services?

    There are three main aspects of modern SEO services:
    - Content Creation and Management
    - Link Building and Digital PR
    - Technical SEO

    What does an SEO company report look like?


    Company reports are usually made up of 4 parts:


    Keyword Research and Content Management Report - This is important for understanding what keywords to target for your content and optimizing your content around those keywords.


    Link Building Report - With this report, you will understand both the quantity and quality of backlinks that you get from unique domains.

    Technical SEO Report - This report will reveal the SEO health of your website, helping you to understand what status your website has.


    Ranking Report - This is important for understanding the trends and movement of your target keywords.

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