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The top three positions on Google SERP attract around 70% of the clicks, receiving the lion's share of organic search traffic for a given keyword. It means that websites ranking lower rely on a smaller portion of the remaining 30% of organic traffic. The lower a website ranks, the less likely it is to receive significant traffic.
On the other hand, many eCommerce stores turn to PPC ads to ensure their products appear prominently at the top of Google SERPs. This strategy is effective as long as the ad campaigns are active. The moment the website pauses the ads, its traffic can quickly decline.
In contrast, SEO optimization offers a more sustainable approach. By strategically optimizing product and category pages to rank higher for specific keywords, eCommerce stores can secure positions in the top three search results. As a result, the website becomes the first stop for high-value shoppers willing to make purchases.
This shift towards SEO optimization directly impacts sales and ensures long-term revenue growth. By consistently investing in SEO and targeting money keywords, eCommerce stores can consistently drive organic traffic and convert it into sales.
Our team of 50+ SEO specialists brings extensive hands-on experience from hundreds of eCommerce projects.
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We develop a custom strategy for each eCommerce project to address the unique needs of the business.
We work with websites built on platforms like Shopify, Magento, WooCommerce, BigCommerce, Volusion, etc.
We track key eCommerce KPIs like organic traffic, conversion rates, and cart abandonment rates.
We optimize the category and product pages of your eCommerce store with buying intent money keywords.
We apply a silo content strategy to promote your products through valuable informational content.
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