24 hours


Partner with our expert Squarespace SEO agency to drive better organic search results for your website.
Issue #1:
Auto-Generated Pages That Dilute Crawl Budget
Squarespace creates indexable pages for tags, categories, and author archives, even when they add no unique value. These pages often duplicate your blog content or collection items, which can confuse search engines and dilute keyword relevance.
We audit your Squarespace site’s archive structure and apply a strategy to reduce index bloat. That includes recommending noindex tags, canonical settings, or content restructuring so only your most valuable pages are prioritized by Google.
Issue #2:
Limited Control Over URL and Metadata Structure
Squarespace restricts direct editing of certain URLs and metadata fields, especially for dynamic pages like blog archives, product variants, and system-generated URLs. This can result in inconsistent slugs, missed keyword targeting, or duplicate content signals.
We work within Squarespace’s framework to optimize what’s editable and provide detailed guidance to your developers for anything that requires advanced changes, like redirects, structured metadata, or URL cleanup.
Issue #3:
Custom Code, Fonts, and Embeds That Break Core Web Vitals
Heavy third-party embeds, oversized fonts, and visually complex templates often cause layout shifts, slow loading, and poor mobile performance. These issues affect Core Web Vitals and hurt the rankings of your website.
As a top Squarespace SEO agency, we run a performance audit to pinpoint the exact scripts, code blocks, and media assets dragging down your scores. Then we collaborate with your developer or designer to clean up unused assets, defer scripts, and apply technical fixes that improve speed and usability.




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Meet the Squarespace SEO experts with 1mln hours expertise



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Read our case studies
Deep Squarespace expertise: understands platform limitations and template-specific SEO issues
Develops Squarespace-specific SEO roadmaps tailored to your niche, competition, and growth goals
150-point Squarespace audit: catches page speed issues, schema gaps, and crawlability issues
Identifies and resolves platform-specific SEO issues: tag/category bloat, auto-generated pages, and duplicate content
Implements custom JSON-LD schema for blogs, products, services, and local pages to win rich results
Provides detailed technical SEO recommendations for developers on Core Web Vitals and performance optimization
Creates keyword-driven content strategies aligned with high-intent searches and buyer behavior
Strategic backlink acquisition from niche-relevant sites and trusted publications
Optimizes internal linking structure to distribute authority and improve site crawlability
Generic SEO approach often borrowed from WordPress tactics
Often applies one-size-fits-all strategies without platform customization
Generic audits using standard tools that miss Squarespace-specific problems
May not understand how Squarespace generates URLs and handles archives
Handles basic structured data but often relies on default fields only
Offers vague performance suggestions without platform-specific guidance
Produces content but may not prioritize in-depth keyword research
Handles link building but often prioritizes volume over quality and relevance
Adds basic internal links without strategic planning or authority distribution
Deep brand knowledge but may lack Squarespace-specific SEO expertise
Understands business priorities but may lack comprehensive SEO strategy experience
Can spot surface-level issues but lacks time and tools for deep technical audits
Typically doesn't address system-generated SEO issues at scale
May not implement schema or lacks knowledge to keep it updated
Identifies performance issues but lacks technical expertise to guide fixes
Understands brand voice but often misses keyword opportunities and search intent
No dedicated link building strategy or bandwidth for consistent outreach
Can add internal links but may not understand their SEO impact
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Absolutely, if you do it right. Squarespace isn’t “bad” for SEO, but it’s not optimized out of the box either. Most users rely on built-in settings and assume it’s enough, until they realize they’re invisible in Google. With expert support, you can rank just as competitively as any other CMS. We’ve helped Squarespace sites outrank competitors on WordPress, Webflow, and Shopify. So yes, it’s worth it. You just need someone who knows where Squarespace drops the ball.
Squarespace includes basic SEO features: things like title tags, meta descriptions, and SSL. But that’s just the starting line. Real SEO means optimizing your content for search intent, fixing structural issues, building backlinks, improving speed, and ensuring Google can crawl your site properly. We go far beyond the built-in fields and settings and handle the full strategy, from audit to execution.
In some ways, yes. Squarespace 7.1 has a unified page structure and more modern templates, which means cleaner code and better performance (two things Google loves). But it also comes with limitations like less flexibility with individual page designs and some SEO-unfriendly default behaviors (like hidden pages in the navigation structure). We optimize around those limitations to make sure you get the best performance regardless of version.
WordPress gives you more control, if you know how to use it. But with that control comes complexity, maintenance headaches, and plugin bloat. Squarespace is easier to manage, cleaner in design, and faster to deploy. The truth is that SEO isn’t about the platform, it’s about implementation. We’ve ranked both Squarespace and WordPress sites on Page 1. If you’re on Squarespace, you’re not at a disadvantage, you just need smarter strategy.
Because most users (and even some developers) don’t configure things properly. Common issues include index bloat from tag/category pages, thin content on automatically generated archive pages, and improperly set canonical tags. Squarespace doesn’t always communicate well with search engines out of the box, which is why we start with a technical SEO audit to flag and fix these problems.
Start by fixing what's broken: page speed, metadata, headings, and crawlability. Then, build what matters: content around what your audience is actually searching for. We find the high-intent keywords your competitors rank for, create blog or service page strategies around them, and layer in backlinks to build authority. This isn’t about “tweaking” titles, it’s a full strategy to build rankings from the ground up.
No. Squarespace doesn’t support external SEO plugins like WordPress does. That means you need to do SEO manually, or work with an expert who can handle it for you. The good news? You don’t need plugins to win rankings. You need a well-structured site, the right keywords, strong content, and a fast, mobile-friendly experience. We handle all of that without a single plugin.
Speed starts with design. Overloaded templates, oversized images, third-party scripts (like pop-ups or embedded video), and poor mobile layout all slow you down. We identify performance issues through Core Web Vitals analysis and provide detailed recommendations to your developer on image optimization, code cleanup, font selection, and script management to improve load times and user experience. Squarespace has limitations, but we know how to push it to its fastest form.
Because they measure traffic differently. Squarespace’s built-in analytics tend to count all pageviews, including bots, and use a simplified model. Google Analytics (especially GA4) is more robust, filters out bots, and tracks users across sessions. The important thing is understanding what metrics actually matter, like engaged sessions, conversions, and time on page. We track both, but rely on GA4 for strategy decisions.
If your site is properly indexed and you’ve submitted your sitemap to Google Search Console, you can start appearing within a few days. But showing up is different from ranking. SEO takes time, especially if you’re in a competitive niche. Most of our clients see traction within 30-60 days for quick wins and 3-6 months for more competitive keywords. The key is consistency and proper setup from day one.