What is white label SEO?

A white label SEO service is when a company offers SEO services to its clients under its own brand name, but outsources the execution of these services to a third-party agency, consultant, or freelancer.

Why do agencies use white label SEO services?

White label SEO services help companies offer their clients a wide range of services without the need for extensive in-house resources.

How do you keep me updated on progress?

We offer comprehensive and transparent weekly reports to ensure you stay up-to-date with the progress of the projects.

Will you ever contact my clients directly?

No. We handle all the reporting and communication with your clients under your name or brand, and your clients stay yours. You decide what your client sees and when; we make sure you always have the numbers and the answers first.

Can I resell only part of the service?

Yes. The six service blocks are scoped per client: some agencies resell the full stack, others only white label link building or the technical SEO audit. You set the scope and budget per project, and we deliver against it.

White label SEO services

White label SEO services to grow your net income

White label SEO is how agencies sell SEO without building an SEO team. We manage your clients’ SEO campaigns under your name or brand: our 100+ SEO specialists do the work, your agency takes the credit, and your margin stays healthy.

✓Custom SEO strategy for all your projects
✓Technical audit and action list
✓Content creation and on-page optimization
✓High-quality links from authoritative sources

Get a proposal → ★★★★★ 5.0 Clutch · 89 reviews

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Client rankings +204%

Organic AI search

Keywords in top 10 +204%

How the partnership runs

The part every agency owner asks about first: who talks to whom, what lands in your inbox, and whose name is on it.

You own the client relationship

Your clients stay yours. We handle all the reporting and communication with your clients under your name or brand, and we never go around you. To your client, the work is your agency’s work.

Weekly recap calls and reports

We initiate weekly recap calls and reports to keep you informed about the progress of your campaigns. When a client asks a hard question on a Friday call, you already have the answer in front of you.

An extension of your team, not a vendor

By partnering with us, we become an extension of your in-house team. Together, we’ll create and execute successful SEO campaigns for your clients, all under your brand. Let us handle the complexities of SEO while you focus on what you do best.

Margins that make resale worth it

We offer affordable prices, allowing you to offer SEO services to your clients at the same rates and maintain a healthy profit margin. The link building component is priced per link landed, so the unit cost is known before you quote your client.

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Who needs our white label SEO services?

You can benefit from our white label SEO services if:

You’re an agency that wants to upsell SEO

You are an agency in the digital field that wants to upsell SEO services to your existing clients but doesn’t have a dedicated SEO team.

You’re an SEO reseller out of capacity

You offer SEO services to your clients, but don’t have the in-house capacity, so you’re considering white labeling SEO to meet the demand.

You’re a freelancer with a client base

You are a freelance or individual specialist with a client base and need additional SEO support for your projects.

White label SEO 3-step formula

Custom SEO strategy development

Our SEO specialists conduct a thorough technical audit of your client’s website, analyze the competitors, and perform keyword research to identify relevant keywords and potential ranking opportunities. We also create optimization plans for existing content, compile an action list for necessary technical fixes, and develop link-building campaigns to drive organic traffic to your client’s website.

Hands-on implementation

After discussing and confirming the strategy with you, our team starts the hands-on implementation process. Our technical SEO, on-page, and link-building teams work together to address multiple aspects simultaneously. Such a synchronized approach allows us to resolve technical issues, optimize on-page elements, and build high-quality backlinks in tandem.

Weekly reporting under your brand

Every week you get a recap call and a report you can forward or rebrand: what shipped, what moved, and what is queued next. Your client hears it from you, with our numbers behind it.

What do our white label SEO services include?

The full service stack, resold under your brand. Scope each client’s engagement from these six blocks.

One part of a complete SEO services program, built to work together.

On-page SEO services

✓Content SEO strategy
✓Keyword research
✓Content analysis
✓Content creation
✓Content optimization

Content runs through our content SEO strategy service.

Link building services

✓Guest posts
✓Blogger outreach
✓Link insertion
✓Broken link building
✓Infographic outreach
✓Local link building

Runs on our in-house link building services team: 700K+ publisher network, average DR 70 placements, and you only pay for links we land. See our white label link building service.

Technical SEO audit

✓Technical analysis
✓Content SEO analysis
✓Backlink profile analysis
✓User experience analysis
✓Multilingual SEO analysis
✓Page speed analysis

Local SEO services

✓Citation management
✓Geotargeted keyword research
✓Online reputation management
✓Google Business Profile optimization

For a dedicated engagement, see our local SEO services.

International SEO services

✓Website internationalization
✓Local keyword research
✓Content localization
✓International technical SEO audit

For multi-market rollouts, see our international SEO service.

Digital PR services

✓Reactive PR
✓Data campaigns

See our digital PR services.

How do we guarantee the quality of our white label SEO services?

Partnering with us is a strategic move to provide outstanding results to your clients. We deliver top-tier SEO services and set clear expectations of what you can and cannot expect from our partnership to ensure the quality of our work.

✓Customized SEO strategy
✓Only white hat SEO tactics
✓Acquisition of high-authority backlinks
✓Compliance to technical SEO standards
✓Measurable and tangible results

✕No one-size-fits-all strategy
✕No black hat SEO tactics
✕No irrelevant or spammy backlinks
✕No outdated technical SEO tactics
✕No overpromising, no underdelivering

Why do agencies choose our white label SEO services?

✓We have a team of 100+ SEO specialists specialized in on-page SEO, technical SEO, link building, and digital PR.
✓We offer affordable prices, allowing you to offer SEO services to your clients at the same rates and maintain a healthy profit margin.
✓We initiate weekly recap calls and reports to keep you informed about the progress of your campaigns.
✓We handle all the reporting and communication with your clients under your name or brand.
✓We prioritize open communication so everyone is on the same page at every stage of collaboration.
✓Our commitment is simple: no missed deadlines, no overpromising, and no underdelivering.

540+ clients · +340% average organic growth · ★★★★★ 5.0 Clutch · 89 reviews

Our customers love us

· 5.0 · 89 verified reviews

Their team is organized, responsive, and proactive.

Loopex Digital demonstrated great project management strategy and personnel.

Their link-building and PR strategy were very effective.

Read all 89 reviews on Clutch

FAQ

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