In a world where nearly everything we do online is tracked, DuckDuckGo is taking a stand. While the major players in tech profit from user data, this privacy-first search engine is steadily building a loyal following. With no tracking, no profiling, and no targeted ads chasing you around, DuckDuckGo is more than just another option. DuckDuckGo is pushing the search industry to rethink what it means to earn user trust.
On this page, we’ve gathered all the most important and up-to-date statistics about DuckDuckGo to help marketers, privacy-conscious users, and tech professionals understand its impact in 2025.
Privacy is a growing concern, and DuckDuckGo is riding that wave. From yearly searches to daily queries, everything is trending up. This is a shift toward a safer, more private internet.
This growth is also clear in its monthly traffic. In Q1 2024, the search engine saw roughly 2.292 billion visits. January logged 783.5 million, February dipped slightly to 740.9 million, and March climbed back to 767.4 million. These patterns show consistent trust and user interest.
DuckDuckGo is the search engine people actively choose to use. It’s not pre-installed or default, it requires users to change settings, which is a notable difference. These are people who value privacy enough to take action.
Its core promise: no tracking. DuckDuckGo doesn’t store search history or associate searches with individuals. That alone sets it apart.
Its privacy tools go even further. Advanced Tracker Blocking prevents trackers from loading. Smarter Encryption automatically redirects users to encrypted sites. Email Protection gives users an @duck.com address to keep their real inboxes private. And with App Tracking Protection on Android, DuckDuckGo blocks trackers across other apps, not just its browser.
Together, these tools create a safer experience - one that keeps people coming back.
Globally, DuckDuckGo holds about 0.6–0.8% of the total search market across all devices, placing it fifth behind Google, Bing, Yahoo, and Yandex, but ahead of Baidu.
Global Market Share of the Search Engines (as of January 2024):
This regional breakdown highlights DuckDuckGo’s strength in the U.S. and Europe, particularly in countries with more stringent privacy norms.
In the U.S. specifically:
With privacy on everyone’s mind, DuckDuckGo gives advertisers a different way to reach audiences. Ads are shown based on keywords, not personal data. That means less noise, more visibility, and higher engagement.
Why advertisers like it:
DuckDuckGo holds the #2 spot in mobile search in the U.S. and over 20 other countries, including Canada, Germany, Australia, and France.
With 30 million users in the U.S. and over 100 million globally, DuckDuckGo is experiencing rapid growth. It appeals to individuals who prioritize digital safety and transparency, and it provides advertisers with a strategic way to connect with them.
DuckDuckGo has made some meaningful updates to improve both reach and usability:
With 71.9 billion searches in 2024 and a growing U.S. market share, it’s clear that more people are prioritizing privacy. As conversations around digital safety continue to grow, DuckDuckGo is well-positioned to maintain its momentum by staying focused on what truly matters: earning and maintaining users’ trust.
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