I collected 100 plumbing keywords for SEO, PPC, and AEO optimization.
For each keyword, I included monthly search volume, keyword difficulty, lower-range top-of-page PPC bids, and competitiveness.
These keywords are handpicked, not generic.
I organized them by intent, so you will find money keywords, local money keywords, and informational terms that help build topical authority and answer real client questions.
Keyword data reflects estimates as of January 2026, while CPC and competition are based on historical 2025 trends (USA).
Local keywords are essentially just service keywords with state, city, or even neighborhood added on top.
I’m giving you real keywords with real metrics as examples below. But you can always create local keywords using a simple formula.
Take the desired keywords from the section on money keywords and add the location you are targeting.
emergency plumber + city
Although I organized the keywords based on the searcher’s intent, SERP analysis and strategy planning still should be done before creating pages.
To help you with this, I created a dedicated plumbing SEO strategies guide.
It explains intent, keyword placement, page structure, technical SEO, and link building.
This ensures you use these keywords in a way that actually drives results.
If you think your SEO strategy is too overwhelming to deal with on your own, my team and I are ready to help you out!
Send us your website for evaluation and we’ll reach out to you!
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