7 Best White Label SEO Services for Agencies in 2026, Priced

Agencies sell SEO they cannot staff, then lose margin and clients when the fulfillment partner misses deadlines. The best white label SEO services in 2026 are Loopex Digital, Boostability and The HOTH. Each one says who owns the client and what the work costs.

We compared white label SEO companies on what an agency owner needs: unbranded reports, an NDA or no-contact policy, wholesale pricing and contract terms. Every price and result below comes from the provider's own pages or its Clutch profile.

The ranking at a glance

The table compares all seven providers on pricing model, entry cost and minimum term. Clutch figures were checked on 2026-10-19.

"Not published" means the provider does not disclose that figure.

How we ranked these companies

We screened 20+ companies that sell SEO to agencies. To make the shortlist, a company needed a dedicated white label or agency partner page. It also needed white-labeled reporting and a Clutch rating of 4.5 or higher, or a published wholesale price list.

We left out providers whose own white label page ranks in Google's US top 10 for "white label seo services". These were SEOReseller, FATJOE, Vendasta, whitelabelseo.com, 1Digital Agency, Semify and Agency Elevation. OuterBox, Webomaze, Markitors and Victorious left the list because we found no white label SEO program or no verifiable proof.

• Service depth and deliverables 25% · unbranded reports, dashboard, NDA or no-contact policy, account manager, full service stack
• Independent reviews 20% · Clutch rating weighted by review volume
• Pricing transparency 20% · published wholesale or package prices an agency can mark up
• Proof 15% · named results with numbers, units and timeframes
• AI search 10% · a resellable AI search service and how it is measured
• Terms 10% · minimum term published, month to month preferred

Total: 100%

Loopex Digital is an SEO and AI search agency that runs white label SEO campaigns under the partner agency's name. Its 100+ specialists cover technical audits, content, on-page work, link building, local SEO and digital PR. Loopex Digital handles reporting and client communication under your brand and never contacts your clients directly.

Loopex Digital sends partner agencies a weekly recap call and a report they can forward or rebrand. Link building is priced per link landed, so the unit cost is known before you quote. Retainers start at $1,500 per month, month to month. It holds a 5.0 Clutch rating across 98 reviews and tracks AI citations for clients.

Boostability is a white label SEO company in Lehi, Utah, built around reseller partners. It says it serves 300+ partners and 30,000+ active client campaigns. Its LaunchPad dashboard is white-labeled, so every report and client login carries your brand. Each partner gets a Partner Growth Manager as a single contact.

Boostability pays partners through a revenue share and says 50%+ of generated revenue goes to the partner. It does not publish wholesale prices. Every campaign runs on its Be-Found Framework, which covers SEO, GEO for AI answer engines and AI agents. It holds a 4.7 Clutch rating across 52 reviews and fits agencies selling SEO to small businesses.

The HOTH is a white label SEO provider in St. Petersburg, Florida, that publishes its wholesale prices. Managed SEO through HOTH X starts at $1,000+ per month, and single links start at $175. Every deliverable lands in an unbranded dashboard with no HOTH logos. Its campaign manager will not identify itself to your clients.

The HOTH resells AI Discover, an AI search service from $775 per month with a 3-month minimum. It tracks citations across ChatGPT, Perplexity and AI Overviews with LLM visibility reporting. The HOTH reports one agency partner grew SEO revenue 280% over 24 months across 100+ client campaigns. We found no Clutch profile to verify reviews.

SoftTrix is a white label digital marketing company in Mohali, India, founded in 2010. It also lists offices in the US, Australia, Ireland and Canada. It publishes white label SEO plans: Basic at $300 to $600 per month, Pro at $800 to $1,200 and Advanced from $1,500. It says no contract is required.

SoftTrix puts your logo, colors and chosen metrics on every report. For Salt Marketing in Dublin, organic clicks rose from 10,300 to 148,000. It holds a 5.0 Clutch rating across 53 reviews. It lists AI SEO services in its menu but does not say how it measures them. It fits agencies with price-sensitive small business clients.

LinkGraph is a New York SEO agency, founded in 2018, with a 4.9 Clutch rating across 94 reviews. Its white label SEO program gives partner agencies branded real-time dashboards for rankings, traffic and backlinks. The service covers keyword research, technical SEO, content, link building, on-page SEO and local SEO with Google Business Profile work.

LinkGraph also sells white label link building as its own service, plus AEO and GEO services for AI search. It does not publish prices, and Clutch lists a $5,000+ minimum project. Its Loti Labs case study reports 150% organic session growth over 6 months after a site rebuild. It fits agencies that resell to mid-size clients.

Incrementors Web Solutions is an SEO outsourcing company in Delhi, India, with a US address in Sacramento, California. It delivers agency work under NDA or fully white-labeled, so reports and dashboards carry your brand. Each partner gets a dedicated manager, onboarding takes under one week and progress checkpoints fall at 30, 60 and 90 days.

Incrementors resells GEO work aimed at citations in ChatGPT, Perplexity, Gemini and Google AI Overviews. It prices each plan after a free audit and publishes no rates. It holds a 4.9 Clutch rating across 186 reviews, the most on this list. Its ATLRX case study reports a 147% sales increase and 95% traffic growth.

WebSpero Solutions is a digital marketing agency in Mohali, India, founded in 2014. Its white label SEO page centers on link building, content strategy and website audits. It holds a 5.0 Clutch rating across 122 reviews, at $25 to $49 per hour.

WebSpero Solutions also sells GEO for ChatGPT, Perplexity, Claude, Gemini and Google AI Mode, but names no measurement. Its Couture Candy case study reports a 300% increase in organic traffic and 12,000+ ranked keywords. Pricing is by quote. It fits agencies that need extra hands for links and content at offshore rates.

What white label SEO is and how it works

White label SEO is SEO work an agency resells under its own brand while a partner does the fulfillment. The agency owns the client, sets the price and keeps the margin. The partner runs audits, content, links and reports, then sends deliverables without its own name on them.

Most programs use one of three models. A full-service retainer covers a whole client campaign. A wholesale menu sells single tasks such as links or citations. A revenue share splits what the client pays.

How these companies handle AI search

Clients now ask agencies whether they appear in ChatGPT and Google AI Overviews. All seven providers sell some AI search work, but only two say how they measure it.

Loopex Digital tracks AI citations across ChatGPT, Perplexity, Gemini and AI Overviews. The HOTH tracks citations in its AI Discover service. Boostability, LinkGraph, Incrementors, SoftTrix and WebSpero Solutions list AI search services without naming a measurement.

See our AI SEO page for what AI search work covers.

The 5-Prompt AI Visibility Test

Run this test on one of your own clients before you hire a partner. Then ask each provider how it would move the answers. Use ChatGPT, Perplexity and a Google search that shows an AI Overview:

1. “Best [client's service] in [city]”
2. “[Client brand] alternatives”
3. “[Client brand] vs [top competitor]”
4. “Is [client brand] good for [need]?”
5. “How much does [client's service] cost?”

How to evaluate a white label SEO company

A good white label partner protects your client relationship and your margin. Check these six points before you sign.

1. Ask for a sample report and confirm it carries only your logo.
2. Get the no-contact rule and an NDA in writing.
3. Ask for the wholesale cost per client and work out your margin at your retail price.
4. Ask who your account manager is and how fast they reply.
5. Ask for two partner agencies you can call, not only end clients.
6. Confirm the minimum term and what happens to the client's work if you leave.

Red flags when choosing

• Reports that show the provider's name, logo or phone number.
• No written policy on contacting your clients.
• Ranking guarantees, such as page one in 30 days.
• Links from private blog networks or link farms.
• No partner agency references.
• Long contracts with no exit clause for the client's campaign.

Which white label SEO company fits your agency

Match the partner to your clients and how you sell. Use this table to build a shortlist of two or three.

What white label SEO costs in 2026

Three providers on this list publish a white label price. They range from $300 per month at SoftTrix to $1,500 per month at Loopex Digital and $1,000+ per month for managed SEO at The HOTH. Agencies usually resell at a markup of their own choosing.

Price the full client cost, including links and content, before you set your retail rate. For what each tier buys, see our SEO pricing guide.

FAQ

What is a white label SEO company?

A white label SEO company does SEO work that an agency resells under its own brand. The provider runs audits, content, on-page work and link building, then sends unbranded reports. The agency keeps the client relationship, sets the retail price and keeps the margin between the wholesale cost and that price.

How much do white label SEO services cost?

On this list, published white label plans start at $300 per month at SoftTrix and $1,500 per month at Loopex Digital. The HOTH sells managed SEO from $1,000+ per month and single links from $175. Boostability uses a revenue share, and the other providers quote each project.

Will my clients know I use a white label partner?

Not if the partner works under your brand. Ask for reports that carry only your logo and a written rule that the partner never contacts your clients. Loopex Digital, The HOTH and Boostability all say their teams stay invisible to the end client. Get that promise in your contract.

What margin can an agency make on white label SEO?

Margin depends on your retail price and the partner's wholesale cost. Boostability says partners keep 50% or more of generated revenue. With fixed wholesale prices, such as The HOTH's, you add your own markup per task. Calculate the margin per client before you quote.

Is white label SEO the same as SEO reselling?

They overlap. White label SEO means the work arrives under your brand. Reselling describes the business model of buying SEO and selling it on. Most resellers use white label partners. Some resellers only refer clients for a commission and never brand the work themselves.

Can I resell AI search services under my brand?

Yes. Several providers now sell AI search work white label. The HOTH sells AI Discover from $775 per month, and Loopex Digital tracks client citations across ChatGPT, Perplexity, Gemini and AI Overviews. Ask each provider which tool measures AI visibility and whether the report carries your brand.