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Project Overview
In June 2025, Loopex Digital began working with Freeman Orthodontics, an orthodontic practice in Fort Lauderdale, Florida. The practice offers braces, Invisalign, and related treatments to patients across the area.
Goal
At the start of the project, the practice's website faced three problems:
- Almost no keyword visibility. The website ranked for only 8 keywords in Google's top 10, so organic search brought in very few to no patients.
- No presence for its key local search terms. The website rarely appeared in the top 3 for "orthodontist Fort Lauderdale," "braces Fort Lauderdale," "Invisalign Fort Lauderdale," or "orthodontics Fort Lauderdale."
- Low domain authority. With a Domain Rating of 7, the website had no authority to compete against established practices in the area.
Our SEO agency set goals for each problem. First, secure top rankings for priority keywords in both Google's local map pack and organic results. Second, build topical authority around braces and Invisalign to generate leads. Third, raise the domain rating with relevant backlinks so the website can compete locally.
Solutions
To reach these goals, our SEO team combined local SEO services, targeted SEO content strategy development services, and link-building services into one plan built around the practice's priority keywords and service area.
Our SEO Team Built Location Pages to Expand Reach Across Fort Lauderdale
As part of our SEO services for dental clinics, our team built location pages targeting the areas surrounding Fort Lauderdale that Freeman Orthodontics serves. These pages focused on nearby markets such as Wilton Manors, Pompano Beach, Tamarac, and other surrounding communities to strengthen local search visibility and capture additional demand. Most of these pages now rank on the first page of Google, extending the practice's visibility into neighboring markets beyond its immediate service area.
We Built Two Content Silos Around Braces and Invisalign
To build topical authority around the practice's two core treatments, our team developed two content silos and interlinked the articles within each one.
- The first silo covered Invisalign and clear aligners. We created articles answering the questions patients search for before they book a consultation, including how Invisalign works, how to clean Invisalign, whether Invisalign hurts, how much it costs, whether it is worth it, and how to get started with treatment.
- The second silo covered braces. Our team created articles on brace colors, whether braces hurt, how much braces cost, and eating with braces, alongside other practical questions patients ask during treatment.
This content pushed a range of informational keywords into top positions and gave Freeman Orthodontics visibility across the full patient journey, from early treatment questions through to comparisons and cost.
Our Link Building Team Secured 125 Backlinks Through Three Channels
As part of our link-building strategy, we concentrated backlinks mainly on the Freeman Orthodontics homepage and treatment pages. That page targets the practice’s two most competitive terms, "orthodontist Fort Lauderdale" and "orthodontics Fort Lauderdale," and the concentrated link equity pushed both into the top 3.
Partnerships with Relevant SaaS and eCommerce Websites
We secured backlinks to Freeman Orthodontics’ treatment pages through partnerships with relevant SaaS and eCommerce websites. Every partner was chosen based on relevance and website quality, which kept the backlink profile natural while the domain rating was still low.
Guest Posting on Health and Dental Websites
Our team ran a targeted guest posting campaign on niche-relevant health and dental publications. Each placement carried original, SEO-optimized content, which built domain authority and improved rankings for the practice's competitive local terms.
Local Directory Submissions
Our link building experts listed the practice across authoritative local directories, keeping the name, address, and phone details consistent across every citation. This strengthened credibility for location-based searches and supported the local SEO work on the location pages.
Results
From 315 to 15,783 Monthly Organic Visitors
When we began working with Freeman Orthodontics, the website was receiving around 315 organic visitors a month. Thanks to the location pages, the braces and Invisalign content silos, and the backlinks pointed at the homepage, that number grew to 15,783, a 4,909% increase.
From 8 to 1,685 Keywords in Google's Top 10
Freeman Orthodontics now ranks in Google’s top 10 for 2,579 keywords, up from 8 when the project started. All four priority keywords, "orthodontist Fort Lauderdale," "braces Fort Lauderdale," "Invisalign Fort Lauderdale," and "orthodontics Fort Lauderdale", rank in the top 3 positions, in both the local map pack and organic search.
High Visibility Achieved in Google AI Overviews and other LLMs
As part of our AI SEO services, our team provided Google AI Overviews SEO services, ChatGPT SEO services, Gemini SEO services, and Claude SEO services to Freeman Orthodontics. The practice now has more than 1,200 citations in AI Overviews, appears over 504 times in AI Mode, and more than 435 times in Perplexity.
For "how much is Invisalign," the AI Overview cites Freeman Orthodontics twice in the answer and features the practice's cost guide in the source panel.
125 High-quality Backlinks Acquired
Our link building team secured 125 high-quality backlinks from relevant health and dental websites, raising Freeman Orthodontics' Domain Rating from 7 to 29. Because those links pointed at the homepage, which is internally linked to the location and treatment pages, the authority carried through to the pages that generate patient inquiries.
