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Project Overview
In November 2024, Loopex Digital began providing Shopify SEO services to Custom Pool Floats, an eCommerce brand that makes custom-designed pool floats and inflatables for businesses, brands, and events. The company produces personalized inflatables in a range of shapes, sizes, and designs for promotional use.
Goal
Custom Pool Floats had built some organic visibility for pool float searches, but the website faced 3 issues:
- Visibility limited to one product category. The brand ranked for pool float terms but not for the wider custom inflatables market it also serves.
- Low domain authority. With a Domain Rating of 12, the website lacked the authority to compete for the broader commercial terms.
- Product pages not built to convert B2B buyers. The pages read as consumer product listings rather than pages a business would use to request a quote.
Our SEO team set 3 goals. First, expand visibility for high-intent commercial keywords like “custom pool floats,” “custom inflatables,” “branded pool floats,” and “promotional inflatables.” Second, build domain authority with relevant backlinks. Third, turn the product pages into stronger landing pages for B2B inquiries.
Solutions
Our SEO Team Optimized Product Pages to Attract More B2B Customers
Our SEO team ran keyword research and competitor analysis to find improvement opportunities on the existing product pages, then updated the descriptions, metadata, headings, and on-page content to target high-intent commercial searches.
We also added new content sections to make the pages more useful for business buyers:
- Product content: expanded descriptions covering features, customization options, materials, sizes, and specifications.
- B2B use cases: added applications for corporate events, promotional campaigns, brand activations, and hospitality businesses.
- Custom product images: updated visuals showing product designs, customization possibilities, and real-world use.
- Case studies and product examples: added previous projects demonstrating the brand’s experience with custom inflatable work.
- Conversion-focused sections: improved structure and calls to action encouraging businesses to request quotes.
- Internal linking: ensured connections between related product pages and categories to help buyers find more inflatable solutions.
These changes positioned Custom Pool Floats as more than a pool float supplier, showing its wider capabilities in custom inflatable manufacturing.
Our Team Ran a 170+ Point Technical Audit and Fixed the Critical Issues
At the start of our SEO services, our team ran a full technical SEO audit using Loopex Digital’s 170+ point checklist, covering crawlability, indexation, performance, and search visibility. We created a prioritized action list, ranked from critical to minor, and worked through it.
We fixed indexing errors and noindex tags, canonical issues, redirect chains, and broken URLs. Our technical SEO team corrected the meta titles, descriptions, and H1 headings, cleaned up orphan pages and broken internal links, compressed images and added alt text, implemented schema markup, improved page speed and Core Web Vitals, and optimized the thin and duplicate pages.
Our team continues running regular technical checks as the website expands.
Our Link Building Team Published Niche-Relevant Guest Articles
As part of our link building services, our team focused on writing and publishing guest articles on websites relevant to custom pool floats and the wider inflatables niche. Writing the content ourselves gave us control over quality, topic selection, and the context around each backlink.
We selected publishers whose content and audiences matched the brand’s niche, then built each article around topics that audience would actually read.
Results
Top 3 Rankings for the Brand’s Highest-Value Commercial Keywords
As part of our SEO content strategy development services, we prioritized product-focused keywords over informational traffic, so the rankings reach businesses actively searching for custom inflatable products rather than people browsing.
The website now ranks in the top 10 for 167 keywords, with the most commercially valuable terms in the top 3:
- “custom inflatables” – position 3, 1,800 monthly searches
- “custom beach balls” – position 4, 350 monthly searches
- “car floatie” – position 2, 500 monthly searches
- “custom inflatable” – position 3, 500 monthly searches
- “car pool float for adults” – position 3, 350 monthly searches
- “custom inflatable shapes” – position 2, 150 monthly searches
- “custom blow up” – position 2, 150 monthly searches
- “custom blow up inflatable” – position 3, 150 monthly searches
- “custom beach ball” – position 3, 150 monthly searches
- “custom blow up displays” – position 3, 150 monthly searches
“Custom inflatables” at position 3 is the one that matters most. At 1,800 monthly searches, it is the highest-volume commercial term in the category, and it sits well outside the brand’s original pool float niche.
High Visibility Achieved in Google AI Overviews
Our team also provided AI SEO services and improved the brand’s visibility in Google AI Overviews for commercially relevant searches.
For example, Google’s AI Overview features Custom Pool Float among recommended manufacturers for the keyword “best custom pool floats manufacturer”.
From 671 to 1,088 Monthly Organic Visitors
Monthly organic traffic grew from 671 to 1,088, a 62% increase. Because the new rankings sit on product pages rather than blog content, the traffic lands on the pages built to generate quote requests.
190 High-Quality Backlinks Acquired and Domain Rating Raised from 12 to 31
As a result of successfully implemented link building strategies, our team acquired 190 high-quality backlinks from niche-relevant websites, taking the Domain Rating from 12 to 31. Every placement pointed to a priority product page, which is what supported the ranking gains across the commercial terms.
