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Project Overview
In November 2025, Loopex Digital started providing eCommerce SEO services to Mamba Brands, the official online retailer for Mamba, a hemp and functional-snack brand that sells THCA flower, pre-rolls, and kava-extract drinks.
Goal
At the start of the project, the store faced three problems:
- No website and no domain history. The website had not launched yet, so there was zero organic traffic, zero authority, and no existing pages to build on.
- A branded competitor already in position one. As the official retailer of Mamba products, the client needed to rank for every branded "Mamba" keyword, but Mamba's own brand website already held the top spot for those exact terms.
- No topical relevance in the niche. A new domain in hemp and functional snacks had nothing signaling to Google that it belonged in those results.
Our SEO agency set three goals, each aimed at one of these problems. First, build the SEO foundation into the site before launch, so it was indexed, structured, and visible from day one. Second, rank in the top 3 for every branded "Mamba" keyword, alongside or ahead of the official brand site. Third, build domain authority fast with relevant backlinks so a brand-new domain could compete.
Solutions
We Shaped the Website From the Ground Up, Before It Ever Went Live
Our SEO team got involved before mambabrands.com had a single page live and worked alongside the design team, contributing:
- Website design decisions made with organic search in mind
- SEO-friendly URL structures across collections and products
- Full keyword research to inform which collections and products the website needed
- Collection suggestions based on real search demand for Mamba's product range
- Collection and product page content, written to rank and to convert
- XML sitemap and robots.txt configuration ahead of launch
Building the foundation before launch meant Mamba Brands never had to retrofit its architecture later.
Our SEO Team Conducted a Full Technical SEO Audit After Launch
Once the website was live, our SEO team ran a technical SEO audit with 170 checkpoints to catch anything that could hold back a freshly launched WooCommerce store, from indexing and crawl efficiency to schema and Core Web Vitals. This gave us a clean technical baseline to build the rest of the strategy on and ensured that every new collection and product page we published afterwards was indexed and crawled correctly.
We Built a Silo Collection Strategy Across 20 Collection Pages
To build topical relevance for a completely new domain, our SEO team structured Mamba Brands' catalog into a silo architecture. We grouped related products, THCA flowers, the full pre-roll range (including Diamond Infused, Hash Rolls, and strain-specific collections like Sativa, Indica, and Hybrid pre-rolls), and kava extract drinks under clearly optimized parent collection pages, then interlinked them with their child collection pages.
Altogether, we published and optimized 20 collection pages, including the homepage, each one targeting a specific pocket of search demand within Mamba's product range. This internal linking model concentrated authority on the pages that matter most for revenue and made it easy for both users and search engines to move between related products.
The SEO Team of Loopex Digital Optimized the Homepage to Target the Core "Mamba Fun Snacks" Branded Keyword
Since ranking for the brand name was the client's top priority, our SEO content strategy team rebuilt the homepage around the core branded term. We aligned on-page elements, headings, product highlighting, and internal links to signal to Google that mambabrands.com was a primary destination for the Mamba brand, not just another reseller.
We Executed a Targeted Link-Building Campaign to Build Brand and Domain Authority
A brand-new domain competing against an established, branded competitor needed backlink authority fast. As part of our link building services, our team ran a targeted outreach campaign on hemp, wellness, and lifestyle publications. It combined guest posting with relevant link insertions. We also used a managed network of publishing partners, which opened up editorial placements that outreach alone would not have reached.
Our SEO and outreach specialists qualified every opportunity on topical relevance, website authority, and organic traffic potential. This followed the eCommerce link-building strategies our team applied across retail clients. We prioritized websites whose audiences matched Mamba Brands' niche, and every placement sat naturally inside contextually relevant content.
Results
From 0 to 1,314 Monthly Organic Clicks
The hemp eCommerce website launched with no organic search presence at all. Working through the site architecture, technical foundation, collection strategy, and link building outlined above, our SEO team took the website's monthly organic traffic from 0 to 1,314 clicks by July, 2026 entirely from a standing start.
From 0 to Domain Rating 19, With 40 High-Quality Backlinks Secured
Alongside traffic growth, our link building team grew the WooCommerce store’s domain rating from 0 to 15 and secured 40 high-quality referring domains, giving the website the authority signal it needed to compete against an established branded competitor in the same niche.
Top 3 Rankings for Every Branded "Mamba" Keyword, Including First-Place Positions
The clearest sign of success on this project was branded search. Mamba Brands now ranks in the top 3 positions for every branded "Mamba" keyword it targets, going head-to-head with Mamba's own official brand website in the same results. In several of those searches, our SEO team pushed mambabrands.com into the #1 position, ahead of the official brand website itself.
