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Project Overview
In April 2026, Loopex Digital started providing professional SEO services to a full-service marketing and communications agency that works only with cleantech and renewable energy companies. The agency provides brand strategy, PR, social media management, web design, and lead generation to solar manufacturers, energy storage developers, and other clean energy businesses.
Goal
At the start of the project, the website faced three problems:
- Keyword cannibalization kept the commercial pages off page 1. The homepage and the main service page targeted the same terms, so neither could hold a position for the keywords their buyers search.
- No high-quality backlinks. The website did not have any high-quality backlinks to help the commercial pages gain the authority to compete for those terms.
- No internal linking and missing technical setup. Nothing pointed from the blog or case studies into the service pages, and the website had no schema markup, no llms.txt file, and unoptimized meta titles on the priority pages.
The SEO team of Loopex Digital set goals for each problem. First, resolve the cannibalization by giving the homepage and the service page their own target keywords, and get them onto the first page for 5 terms: “cleantech marketing agency”, “renewable energy marketing agency”, “renewable energy PR”, “cleantech PR agency”, and “renewable energy marketing services”. Second, build authority with relevant backlinks. Third, fix the technical gaps and build the internal links so search engines and AI crawlers can read the website properly.
Solutions
Our Technical SEO Team Ran a Full Audit and Fixed the Issues Found
Before making any content changes, our team ran a full technical SEO audit of the website. The audit documented every cannibalization conflict, showed which pages competed with each other, which pages were under-optimized, and what the technical setup was missing.
Based on the findings, our technical SEO team rewrote the meta titles and descriptions on the priority pages, implemented schema markup across the website, and added an llms.txt file so AI crawlers could read and cite the content.
Our SEO Content Team Resolved the Cannibalization Between the Homepage and the Service Page
We optimized the homepage and the main service page together rather than separately. Each page received its own target keyword, and we revised the content on both so they stopped competing.
As part of our SEO content strategy development services, our SEO team ran keyword research against the agency's business goals to decide which page should target which term. The keywords we selected are the ones cleantech and renewable energy companies use when they are looking for a marketing or PR partner, so the pages now bring in buyers already searching for what the agency sells.
We Built Internal Links From the Blog and Case Studies to the Service Pages
The service pages had no internal links from other pages. The blog articles and case studies sat as standalone assets, so none of the authority they carried reached the pages the agency actually sells from.
Our team reviewed every blog post and case study on the website to find the places where a link to a service page made sense for the reader. We then added those links, using anchor text that matched each page's target keyword. This passed authority into the commercial pages.
Loopex Digital's Link Building Team Targeted the Listicles That AI Engines Cite
As part of our link building services, we create a strategy to feature our client’s website in listicles that appear LLMs use as sources for extracting information.
We extracted the top-ranking articles for our target keywords, mainly "best cleantech marketing agencies" and "best renewable energy PR agencies" roundups, then ran outreach to add our client’s website to them. Alongside those link insertions, we also published guest posts on relevant cleantech, renewable energy, and marketing websites.
The campaign produced 18 backlinks over 4 months. We planned the target page and anchor text for each placement in advance to support the priority pages and keep the anchor profile natural. Our guide to link building strategies covers the methods used for this project in more detail.
Results
From 234 to 560 Monthly Organic Visitors
Better keyword positions bring more clicks, and that is what happened here. As the website started ranking for more keywords in the top 10, the website started capturing more organic traffic from Google.
Over the 4 months, monthly organic visitors grew from 234 to 560, a 139% increase. Because those visitors arrive searching for a cleantech marketing or PR partner, most of the traffic reaches the pages built to convert.
From 10 to 53 Keywords in Google's Top 10
Over 4 months, our on-page and link building work took the website from 10 keywords in Google's top 10 to 53, a 430% increase.
The commercial keywords moved into 1st position: "renewable energy marketing agency," "renewable energy PR company," and "cleantech PR firm" all rank 1st. The homepage and the main service page now each rank for their assigned terms, and the cannibalization between them is resolved.
Higher Visibility Achieved in Google AI Overviews and LLM Answers
As a result of our AI SEO services, the website started gaining visibility across LLMs, including Google AI Overviews, Google AI Mode, and ChatGPT.
For the query "best web design and development agencies for renewable energy and cleantech companies," the agency now has 94% visibility across Google AI Overviews, Claude, Gemini, and ChatGPT. For "which agencies have great experience in renewable energy marketing," visibility reaches 67% across the same 4 engines.
18 High-Quality Backlinks Acquired and Domain Rating Increased From 44 to 46
Our link building team secured 18 backlinks in 4 months across both newly published and existing articles. As a result of the well-executed link-building campaigns, the client’s Domain Rating increased from 44 to 46. Because those links pointed to the homepage and the priority service pages, the authority reached the pages that generate inquiries.
