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Project Overview
In July 2024, Loopex Digital started providing SEO services for Maple, a virtual care WordPress platform in Canada. Maple connects patients with licensed doctors, nurse practitioners, and specialists online for consultations, prescriptions, sick notes, and lab tests across Canadian provinces.
Goal
At the start of the project, Maple’s website faced three problems:
- A large content library that performed poorly. The site already had many condition, medication, provider, feature, and location pages for provinces and cities across Canada, but many received little organic traffic.
- Pages competing with each other. Some pages targeted the same search intent, splitting rankings instead of consolidating them.
- Accumulated technical issues. Structured data errors, 404s, multiple H1s, and overlong titles were limiting performance across the website.
Our SEO team's primary goals were to improve the performance of the existing pages, create topical authority around the conditions Maple treats most often, fix the technical issues, and secure visibility inside Google AI Overviews and other LLMs.
Solutions
Our SEO Team Optimized More Than 60 Condition Pages
We started with the condition pages because they drive most of Maple's conversions. Our team ran keyword research for every condition Maple treats, then optimized the pages in batches.
The first batch covered the 5 pages with the highest commercial value: mental health treatment, urinary tract infection treatment, erectile dysfunction treatment, acne treatment, and anxiety treatment.
From there, we worked through the rest of the library, covering everything from seasonal conditions like flu, strep throat, and sinus infections through to STI treatment, dermatology conditions such as eczema and hair loss, and chronic conditions like asthma and anemia.
In early 2025, we ran a performance analysis and returned to the highest-value pages a second time, rewriting obesity, anxiety, depression, and STI treatment, among others. Each rewrite followed a full brief: target keywords, meta title and description, SERP analysis, sections to add and modify, internal linking, and structured data.
We Optimized Maple's Medication Pages and Created 27 New Ones
Our SEO team optimized the existing medication pages first, starting with the ones carrying the most traffic: Viagra, Cialis, Amoxicillin, Metformin, and Accutane.
We then identified medications Maple prescribes that had no page on the website and created 27 new medication pages. These started with Ozempic, Wegovy, and Semaglutide as demand for GLP-1 medications grew in Canada. A second batch covered antibiotics, antifungals, and pain medications such as Bactrim, Augmentin, Itraconazole, and Tramadol.
Our Team Optimized 5 Provider Pages and 3 Conversion-Focused Feature Pages
Our SEO experts created a templated brief for the provider pages, then optimized 5 of them, including the pages for mental health therapists, dermatologists, and endocrinologists.
Our team also optimized 3 feature pages that sit close to the point of conversion: online prescriptions, online doctor's notes, and lab tests.
Loopex Digital's SEO Team Built Topical Authority Through 4 Content Silos
In March 2025, our SEO team ran a performance analysis across Maple's topical clusters and set the priorities. We then collected relevant URLs from across the website into each cluster and linked them to one another to signal the connection between the pages.
- The first silo covered UTIs and STIs. We created around 20 articles answering the questions patients search before they book, including how to get relief from a UTI, the risks of leaving one untreated, what a full STI panel includes, and how long after sex to test.
- The second silo targeted weight management. Our SEO team created comparison and cost content on topics like Wegovy vs Ozempic, Mounjaro cost in Canada, and insurance coverage for Wegovy. Our team also optimized Maple's existing articles on gastric bypass and keto and linked them into the cluster. In 2026, we extended the silo into GLP-1 education.
- The third silo focused on anxiety and mental health. Our team created articles including "Signs You Have High-Functioning Anxiety" and "Anxiety and Chest Pain: Are They Linked?", audited the existing anxiety content, and set up a rank tracker for the cluster.
- The fourth silo covered ADHD. We ran an angle research project for ADHD, then created around 10 articles covering symptoms in children and in women, the different types of ADHD, ADHD at work, and ADHD paralysis.
Alongside the silos, our SEO team created medication cost articles across the anxiety, ED, and obesity ranges, and two data-led articles on Canadian healthcare wait times and mental health statistics in Canada.
We Optimized 22 Location Pages and Consolidated the Rest
As part of our local SEO services, our team optimized eight provincial pages, including Ontario, Alberta, and British Columbia, then 14 city pages, including Toronto, Ottawa, Calgary, and Edmonton.
We audited the walk-in clinic pages and found that some of them brought no value to the website. Our team redirected those URLs and covered the removed locations on their parent pages instead. We then created a Figma template so the remaining walk-in clinic pages could be optimized to a consistent structure, and ran topic research to build topical authority around Ontario.
Our Technical SEO Team Ran a 170+ Checkpoint Audit and Fixed the Issues Found
Our team conducted a full technical SEO audit for Maple consisting of more than 170 checkpoints. After the audit, we created a comprehensive action list with all issues classified from critical to minor and prioritized for resolution.
Our technical SEO team fixed structured data issues on the homepage, resolved internal and external 404 errors, eliminated multiple H1 headings, and corrected page titles that were too long. We also ran website speed checks and shared a set of recommendations with the Maple team.
Our SEO Team Optimized Maple's Content and FAQs for AI Search Visibility
As AI search has become a real discovery channel in Canadian healthcare, we optimized Maple's content so it could be cited inside AI-generated answers. Our team restructured the content on priority pages and rewrote the FAQ sections across the site so AI engines could extract questions and answers cleanly.
Our team also set up AI visibility tracking for Maple and now produces a monitoring report that tracks where and how often the brand is cited and identifies what to optimize next.
Results
Since July 2024, we’ve worked across on-page optimization, SEO content strategy services, technical SEO services, and AI SEO services to improve Maple’s overall search presence. As a result, the website now has stronger rankings, higher domain authority, and greater AI search visibility.
From 67,330 to 73,633 Monthly Organic Visitors
Monthly organic traffic grew from 67,330 to 73,633, a 9% increase. This came alongside the removal of low-value pages, so the growth reflects stronger performance from the pages that remained rather than a larger website.
From 7,128 to 13,549 Keywords in Google's Top 10
When we began working on the project, Maple had 7,128 keywords in Google's top 10. Thanks to the optimization and content work of our SEO team, that number grew to 13,549 by August 2026, a 90% increase. Maple reached this while we were also removing and merging low-value pages, so the website now ranks for more top-10 keywords from a smaller set of pages.
From 3,019 to 5,397 Keywords in the Top 3
Maple's top 3 rankings grew by 2,378 keywords, an increase of 79%. These are the positions that take the majority of clicks on a search result page, which makes this the most valuable movement in the project.
High Visibility Achieved in Google AI Overviews and Other LLMs
As a result of our AI SEO services work, Maple now appears in 3,800 Google AI Overview responses across 455 pages of the website. The brand is cited across the other major AI engines such as Gemini, Perplexity, and Copilot.
Maple is cited in AI overviews for the query “online therapy Canada”.
Maple is cited in AI overviews for the query “online therapy Canada”.
The page of Tretinoin Prescription Online in Canada is now cited in AI Overviews for the query “tretinoin canada”.
