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Project Overview
In September 2025, Loopex Digital started providing SEO services to Alan David Custom, a fifth-generation, family-owned bespoke tailoring house on Madison Avenue in New York City. The business has made custom suits, tuxedos, sport coats, and formalwear on-site since 1913.
Goal
At the start of the project, the website faced two problems:
- A traffic drop the client could not explain. The site had already seen a drop in traffic and was losing rankings for its most valuable keywords. Our first goal was to find out what caused it and how to reverse it.
- A shift in search intent. Historically, "bespoke suits" and "custom suits" carried the same search intent. Only tailoring houses with physical showrooms and appointment-based services, like Alan David Custom, ranked for both terms. Over time, that changed. "Custom suit" searches began favoring retailers that combine e-commerce with appointment services, while Alan David Custom remained an appointment-only, true bespoke operation with no online ordering. As a result, the site lost ground on "custom suit" keywords to competitors offering both channels.
Rather than compete for search intent Alan David Custom's business model could not fully serve, our SEO team made the strategic call to concentrate on "bespoke" keywords and on custom suit searches carrying local modifiers like "NYC" or "Manhattan." These are the searches where Alan David Custom's showroom and appointment-based service are exactly what intent-driven searchers are looking for.
Four goals came out of that decision:
- Diagnose and reverse the traffic drop
- Rebuild topical authority around suits and tuxedos
- Strengthen the local signals tied to the Madison Avenue showroom
- Build industry authority with relevant backlinks
Solutions
Loopex Digital’s SEO Team Fixed an Internal Linking Mistake That Was Holding Back the Homepage
During the initial technical SEO audit, our team found that every internal link using "custom suit" and "bespoke suit" anchor text pointed to the dedicated Custom Suits service page. On paper, that looks correct, since the service page was built for those terms.
But our research showed the homepage was the page actually ranking for those keywords. All the link equity and anchor text the site passed internally went to the service page that could not rank, while the homepage that could rank received no internal links.
Our team restructured the internal linking sitewide to point those anchors to the homepage instead. We then reviewed every remaining internal link and redirected it to the page it should support, and rewrote the anchor text so each link reads naturally while still carrying the target keyword
We Launched a New Blog Strategy Focused Only on Suits and Tuxedos
To rebuild topical authority in the categories that mattered most to the business, our SEO content strategy development services focused on building and executing a blog content plan exclusively on suits and tuxedos, Alan David Custom's two highest-value product lines.
Our SEO content team wrote and published 35 new blog posts. Keeping the blog topics narrow around suits and tuxedos built real depth around the core commercial keywords
Our SEO Team Strengthened Local SEO Signals Around the Madison Avenue Showroom
Since Alan David Custom's most valuable keywords are local, our local SEO services focused on increasing the local relevance signals across the site:
- We embedded a Google Maps widget directly on the homepage.
- Our team added more NYC-specific terms throughout on-page content.
- We added the showroom address directly in page content, not just the footer.
- Our SEO team updated the footer sitewide with complete, consistent contact details and address.
Before the project started, Alan David Custom's showroom relocated, so our team updated every business directory and citation source with the new address.
We Strengthened Alan David Custom’s Local Rankings With Industry-Relevant Backlinks
As a local business serving clients in New York City, Alan David Custom needed stronger authority within its industry to support its local search rankings. As part of our link building services, our team wrote and published strategic guest posts on relevant luxury fashion and men’s fashion websites.
- We focused on securing placements on established, high-quality websites with Ahrefs Domain Ratings of 70+.
- Our team wrote guest post articles about bespoke tailoring, men’s style, and luxury clothing to build topical relevance around Alan David Custom’s services.
- Our SEO specialists secured contextual backlinks that connected Alan David Custom’s website with relevant fashion content.
Results
From 2,268 to 11,282 Monthly Organic Visitors
After the drop that brought Alan David Custom to us, monthly organic traffic grew from 2,268 to 11,282 visitors, a 397% increase. Because the keywords now match the showroom's appointment-based service, the traffic reaches people ready to book.
From 227 to 1,319 Keywords in Top 10 Positions
Alan David Custom ranked for 227 keywords in Google's top 10 when the project began. That number grew to 1,319, a 481% increase.
Thanks to the refocused keyword strategy, internal linking fixes, and blog content, the site now ranks for bespoke, locally modified terms that match what the business actually offers.
The site now ranks 3rd for "custom suits nyc" (1.0K monthly searches), 5th for "bespoke suits nyc," and 8th for "custom suits near me" (2.8K monthly searches), the locally modified terms the strategy was built around.
120 High-Quality Backlinks Acquired and Domain Rating Raised from 32 to 35
Our link building team secured 120 high-quality backlinks for Alan David Custom, raising the Domain Rating from 32 to 35. The placements came from luxury and men's fashion websites, which built the industry authority behind the site's local and bespoke keyword rankings.
