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Project Overview
In February 2021, Loopex Digital started providing link-building services to ACP, a B2B office technology provider. The company supplies commercial copiers, managed IT services, mailing systems, security solutions, and EV charging station installations to businesses.
Goal
At the start of the project, the website faced two problems:
- Almost no organic visibility. Only 52 keywords ranked in Google's top 10, and the site was receiving 67 monthly organic visitors. Search was bringing in very little business.
- Low domain authority. With a Domain Rating of 28, the site could not compete for the commercial terms buyers use when sourcing office technology and EV charging equipment.
Our team set two goals. First, build the website's authority through high-quality link acquisition. Second, improve keyword rankings across local and industry-specific searches.
Solutions
Our team provided link insertion services to earn ACP high-quality backlinks from trusted websites in the business technology, office solutions, and EV charging industries. The idea was simple: find articles that were already published, then add a link to ACP where it genuinely helped the reader.
Loopex Digital's Team Secured 554 Backlinks Through Link Insertions
We started by finding strong websites, blogs, and publications in ACP's industries. This covered business technology, office equipment, workplace solutions, managed IT services, and EV charging infrastructure. Our team chose each site based on three factors: its authority, its relevance to ACP, and its ability to drive real referral traffic.
Next, our link building team read through the articles on those sites to find good spots for a link. We looked for places where a link to ACP would make the article more useful, not just more linked.
Our link building specialists then reached out to the site owners, editors, and content managers. Each message was written for that specific person. It explained what ACP does and why adding the link would improve their article.
We kept in regular contact with these publishers and built relationships with them over time. That is how we secured placements inside relevant articles and industry resources, and why the links sat naturally in the content instead of looking added on.
The link building strategy produced 554 high-quality backlinks. Those links built ACP's authority and improved how well the site competed in search results across business technology and EV charging.
Results
From 67 to 1,860 Monthly Organic Visitors
Monthly organic traffic grew from 67 to 1,860 visitors. As the site's authority rose and more keywords moved into the top 10, ACP started reaching the B2B buyers actively searching for office technology and EV charging solutions.
From 52 to 324 Keywords in Google's Top 10
Only 52 keywords ranked in Google's top 10 when the campaign began. That number grew to 324, a 523% increase. Thanks to the authority the link insertions built, ACP now competes for the commercial terms its buyers search, including multifunction copiers, commercial EV charging stations, and business phone solutions.
The site now ranks 1st for "ev charger installation requirements" (700 monthly searches), "types of copiers," "what's a parcel locker," and "voip texting," 5th for "postage meter cost" and "mail meter," 6th for "pbx systems" (600 monthly searches) and "copier features.”
ACP also appears in AI-generated answers. The blog posts ranking for "ev charger installation requirements," "types of copiers," "what's a parcel locker," "voip texting," and "average cost of office supplies for small business" and more are now cited in AI Overview results. They appear in front of buyers who ask AI platforms about office technology instead of running a traditional search.
554 High-Quality Backlinks Acquired and Domain Rating Raised from 28 to 42
Our link building team acquired 554 backlinks over the campaign, raising ACP's Domain Rating from 28 to 42. Every placement came from a site in business technology, office equipment, managed IT, or EV charging, which is what built authority in the categories ACP actually sells in.
