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Project Overview
In January 2026, Loopex Digital started providing B2B SEO services to AluminumXDesign, a California-based manufacturer and supplier of aluminum profiles. The company sells Italian-designed aluminum systems for wardrobes, cabinet doors, shelving, sliding doors, and wall panels to furniture makers, cabinet makers, and interior designers.
Goal
The company came to us with a brand-new WordPress website that had no SEO work behind it. That left three problems:
- A website with almost no content. Apart from the homepage, every page was thin. The collection and product pages held about five sentences each, which gave Google very little to work with. Metadata was missing across the website, and one important collection page did not exist yet.
- No authority. The domain had no backlinks and a Domain Rating of 0.3.
- No presence in AI search. When buyers asked AI platforms about aluminum profile suppliers, other brands were named, and AluminumXDesign was not.
The client's goal was clear: rank the main keywords for its product collections and turn that visibility into B2B inquiries. The priority terms were "aluminum cabinet doors," "aluminum wardrobes," "aluminum profile manufacturer," and "aluminum cabinet door manufacturer." The client also wanted the brand visible in AI search, where more of its prospective customers now research suppliers.
Solutions
We built the strategy in 3 stages. First, our SEO team fixed the foundation by rebuilding the collection and product pages and optimizing the homepage. Second, we created blog content and implemented internal linking strategies to build topical authority around the priority keywords. Third, our link building team provided guest posting and AI SEO services.
Our SEO Team Rebuilt the Collection and Product Pages With Detailed Content and a Stronger Design
Our team reviewed every page on the website and compared it against the top-ranking competitors for the priority keywords to see what a strong page in this niche needs to contain. That analysis shaped both a new page design and a new content approach.
Each collection and product page went from a five-sentence placeholder to a detailed page. The new pages explain the product system, where it is used, what it is made from, and which finishes are available, using the client's own product images so the profiles display correctly.
Our team also wrote the missing metadata across the website and built the collection page that had been left out of the website structure. Every priority keyword now has its own landing page. As part of our SEO content strategy development services, our team mapped the main terms "aluminum cabinet doors," "aluminum wardrobes," and "aluminum cabinet door manufacturer" to those pages.
Before our work, a product page held little more than an image, a three-sentence description, and a brochure download.
Now it carries full product descriptions, key benefits, applications, features, and available finishes and colors.
Our Team Optimized the Homepage With Proof of Work and Clearer Messaging
With the collection and product pages finished, we turned to the homepage. We rewrote the content, improved the design, and added the company's partners as proof of work, which gave both users and search engines a clearer signal about who AluminumXDesign works with. The homepage now supports the "aluminum profile manufacturer" keyword and links out to the rebuilt collection pages.
The Loopex Digital Team Created Blog Content and Internal Links to Build Topical Authority
Alongside the on-site work, our content team wrote blog posts on the topics AluminumXDesign's customers research. From each post, we added internal links to the key collection and product pages, using the right keyword anchor for each target page.
These posts did a lot of the heavy lifting. They built topical authority around the "aluminum cabinet doors" and "aluminum profile manufacturer" keyword groups, and passed that relevance to the commercial pages through the internal links. It is one of the main reasons the collection pages reached the top 10 for their target terms.
We Combined Guest Posting With Industry Comparisons to Improve Rankings and AI Visibility
With the on-site foundation in place, we started our link building services. The campaign had two goals: improve rankings in Google's organic results and increase visibility across LLMs and AI search platforms. To serve both, we combined our AI SEO services with LLM citation building services, built on two types of content.
Informational articles covered topics relevant to AluminumXDesign's products and industry. These introduced the company through useful educational content, which built topical relevance and created natural spots for contextual backlinks.
Listicle and comparison articles featured AluminumXDesign alongside well-known competitors. These explained the company's strengths and how its products differ, helping readers see where it fits in the market.
We published these through guest posts and link insertions on manufacturing blogs, construction websites, publications covering construction services and software, and larger industry publications.
The 2 formats worked together. Informational articles connected the brand to the topics its customers research, while comparison articles placed it inside discussions about which supplier to choose. Together they strengthened the backlink profile and expanded the third-party content available about the company, which is exactly what AI platforms draw on when answering supplier questions.
Results
From 0% to 100% AI Visibility on the Brand's Top Priority Prompt
Before the project, AluminumXDesign had no presence in AI search responses. After the AI SEO services and LLM citation building campaign, the brand appears in 67% - 100% of tracked AI responses, with an average position of #3.3 in the answers where it is mentioned.
We track these prompts in Loopex Digital's AI visibility tracker, which monitors four models: ChatGPT, Claude, Gemini, and Google AI Overviews. For the 6 priority prompts, visibility now stands at:
- "wardrobe aluminum profiles" - 100% visibility
- "aluminum cabinet door frame manufacturer" - 75% visibility
- "best aluminum cabinet door manufacturers" - 70% visibility
- "aluminum cabinet doors" - 70% visibility
- "best aluminum profile manufacturers in the US" - 67% visibility
- "aluminum cabinet door frames" - 67% visibility
AI Citations Grew From 42 to 103 Across Six Platforms
Appearances in tracked AI responses grew from 42 to 103, and the number of website pages referenced grew from 6 to 14. AI platforms are now citing more of the website's content, more often, which gives potential customers more chances to find the brand while they research.
- Google AI Overviews - 28 appearances
- Google AI Mode - 36 responses
- ChatGPT - 11 responses
- Perplexity - 16 appearances
- Gemini - 8 appearances
- Copilot - 4 appearances
From 39 to 67 Keywords in Google's Top 10
At the start of the project, AluminumXDesign ranked in the top 10 for 39 keywords. As of September 2026, Ahrefs shows 67, a 72% increase.
The growth came from the rebuilt collection and product pages moving into the top 10 for their target terms, supported by the topical authority the blog content built around "aluminum cabinet doors" and "aluminum profile manufacturer." The ranking chart shows the sharpest growth from June 2026 onward, once the internal linking structure and the first months of backlinks had been indexed and credited by Google.
37 High-Quality Backlinks Acquired and Domain Rating Raised from 0 to 7
The domain had no backlinks at the start of the project. Our link building team acquired 37 high-quality, industry-relevant backlinks, all placed on websites closely connected to the company's products and market. Those links took the Domain Rating from 0 to 7, and not one of them was placed on an off-topic website.
