We understand that finding the best SEO company for your small business can feel like looking for a needle in a haystack. With so many options, it's tough to know where to start.
That's why we took upon ourselves the research and analysis side of the process and prepared a list of the best SEO companies for your small business for you to choose from. We developed selection criteria that are transparent and unbiased to make sure that we are providing you with objective results.
Here’s our pick of the best SEO companies for small businesses:
To understand which SEO companies cater to small business requirements, we first defined which businesses are considered small in terms of their revenues and which are the main pain points of small businesses.
In the United States, a small business is defined by its size, annual revenue, and number of employees, which can vary significantly depending on the industry. For instance, manufacturing and mining businesses are considered small, with fewer than 500 employees. In contrast, retail and service businesses may have revenue thresholds ranging from $7.5 million to $38.5 million to qualify as small. We decided to pick a threshold and small businesses with less than $5 million annual revenue.
To base our research on a certain budget range, we estimated which percentage of that revenue could be used for their marketing efforts. According to the U.S. Small Business Administration, small businesses with revenues less than $5 million are advised to allocate 7-8% of their revenues to marketing. This percentage increases to 20% for new businesses focusing on brand building.
The rough monthly marketing budgets for small businesses, based on these percentages and their annual revenues, are as follows:
| ANNUAL REVENUE | ESTABLISHED BUSINESS 7% - 8% MONTHLY | NEW BUSINESS 20% MONTHLY |
|---|---|---|
| $500,000 | $2,916 - $3,333 | $8,333 |
| $1,000,000 | $5,833 - $6,666 | $16,666 |
| $2,000,000 | $11,666 - $13,333 | $33,333 |
| $3,000,000 | $17,500 - $20,000 | $50,000 |
| $4,000,000 | $23,333 - $26,666 | $66,666 |
| $5,000,000 | $29,166 - $33,333 | $83,333 |
This means a small business can allocate $2900 to $83,000 to digital marketing expenses.
According to a recent study, businesses allocated 9.5% of their digital marketing budget to SEO, which leaves us with a monthly budget of $275 - $7885. We looked into 4 different B2B directory platforms, including GoodFirms, Design Rush, Agency Spotter, and Clutch, and based on the budget constraints, the list was narrowed down from 16,000 companies to 900 companies.
We used the following evaluation criteria to narrow the list further and determine the best SEO companies for small businesses.
To help you easily determine which SEO company will best serve your business’s needs, we put together a visual for you. This table contains all the crucial points for evaluating the SEO service provider and making an informed decision.
| COMPANY | CLUTCH RATING | HOURLY RATE | SMALL BUSINESS CLIENT SHARE | SMALL BUSINESS CLIENTS | SMALL BUSINESS CASE STUDIES | COMPANY SIZE |
|---|---|---|---|---|---|---|
| LOOPEX DIGITAL | 5/5 | $25 - $49 | 10% | Lilac Lashes, Cigar, Lelo |  |
50-249 |
| DELANTE | 5/5 | $100 - $149 | 40% | Promoess, Moya Matcha, Lubeiuty, Maylily | |
10 - 49 |
| IGNITE DIGITAL | 4.9/5 | $50 - $99 | 20% | Mississauga Foot Clinic, Just Bathrooms | |
10 - 49 |
| VICTORIOUS | 4.9/5 | $100 - $149 | 20% | Gentry Dentistry, Eden Health, Valiente Mott | |
50-249 |
| INTERO DIGITAL | 4.9/5 | $150 - $199 | 20% | Parker White, MW Attorneys | |
250 - 999 |
| SMARTSITES | 4.9/5 | $100 - $149 | 90% | Bedrosian Industries, Baldwin Filters R Us | |
250 - 999 |
| SURE OAK | 5/5 | $100 - $149 | 50% | Advance Point Capital, Throughline Group | |
10 - 49 |
Loopex Digital is a dynamic digital marketing agency known for its expertise in delivering comprehensive SEO services tailored to small to medium-sized businesses' unique needs, primarily serving clients in the USA, Canada, Europe, and Australia. Loopex Digital has established itself as a trusted remote partner for businesses across these regions seeking to achieve sustainable growth. With a focus on driving tangible results, Loopex Digital specializes in crafting customized marketing strategies encompassing technical SEO, on-site optimization, and off-site SEO tactics. The company’s proven track record, highlighted by a portfolio of successful case studies and glowing testimonials, demonstrates its ability to significantly improve clients' online visibility, search rankings, and overall digital presence.
"The agility of the team to adapt to new opportunities and recalibrate campaigns for maximum efficacy is impressive."
Project Summary: Shortly after the engagement with Loopex Digital, they have immediately acquired 66 backlinks. As a result, the target pages' rankings and vital SEO metrics have significantly improved. The communication and management process has been smooth and coherent. The team's agility has been impressive.
Delante is an SEO and SEM agency specializing in increasing traffic for businesses online. They focus on specific areas such as technical SEO, link-building, and keyword research, using the latest technology to improve website rankings. They work effectively with clients remotely, catering to various regions and adapting strategies to meet diverse needs. This approach ensures targeted and efficient SEO solutions for significant online growth.
“We're satisfied with their work."
Project Summary: Delante's work has grown the client's organic traffic and visibility. They've also enhanced their website in terms of technical optimization. Delante ensures transparent cooperation, keeping the client on track with the project's progress. Their availability and technical support are commendable.
Ignite Digital offers effective SEO services focusing on keyword research, on-page optimization, link building, and content creation. They're skilled at improving search rankings and driving traffic, making them a solid choice for businesses looking to boost their online visibility and performance. The company provides detailed analytics and reporting, ensuring clients understand the impact of their SEO campaign on traffic and rankings. Their approach is data-driven, allowing for continuous optimization based on real-world results. With a client-centric mindset, they tailor strategies to meet specific business goals, making them a reliable partner for sustainable online growth.
“No matter the size of your business, they always treat you like you're a part of their team."
Project Summary: Thanks to Ignite Digital's help, the client has noticed major improvements in their SEO rankings. Ignite Digital follows an effective workflow, communicates clearly and thoroughly, and boasts a collaborative approach. They also provide constant support and always prioritizes the client's needs.
Victorious SEO prides itself on a data-driven and transparent approach to SEO, emphasizing custom strategy development, comprehensive keyword research, technical SEO, and high-quality link building. Victorious SEO is committed to delivering ROI-focused results, offering detailed analytics and insights to track progress and refine strategies. Their dedication to ethical SEO practices and client collaboration ensures tailored solutions that align with business objectives, positioning them as a trusted advisor for sustained digital success.
"I'm most impressed with their incredible customer service and hands-on account management."
Project Summary: Thanks to Victorious' work, the client's search rankings have soared, including top rankings for the client's most important business functions. Victorious goes above and beyond to address the client's questions and extra tasks. The team uses Asana for project management and delivers work on time.
Intero Digital offers a full package of SEO services perfect for small businesses. They specialize in creating tailored strategies that include comprehensive keyword research, on-page optimization, link building, and technical SEO to improve search rankings and attract more organic traffic. Intero Digital also focuses on national and local SEO, ensuring businesses can reach their target audience effectively, whether on a broad scale or within specific locales.
"They have been a pleasure to work with."
Project Summary: With Intero Digital, the client has gone from having 26 first-page keywords to 2,600 in the past month. The team conducts informative video meetings to discuss strategies and respond to questions via email. Ultimately, their results-driven approach complements their technical expertise.
SmartSites is a versatile digital marketing agency specializing in SEO and PPC campaigns, offering services like SEO analysis, technical audits, link building, and mobile SEO. They have a strong track record of significantly boosting their clients' organic search and total site traffic. Their approach encompasses various platforms, including Google Ads and social media, ensuring broad online visibility. SmartSites tailors its services to a diverse clientele across B2B, B2C, eCommerce, and more, making it a suitable partner for small businesses seeking comprehensive digital marketing strategies.
"Their ability to understand my needs is exceptional."
Project Summary: Working with Smartsites has tremendously increased the client's web traffic. Their workflow is professional and they communicate seamlessly.Location: Paramus, NJ
Sure Oak specializes in enhancing website performance and organic traffic growth through comprehensive SEO services. Their services include on-page optimization, strategic link building, content development, and technical website audits, all aimed at boosting search rankings. By tailoring strategies to specific business goals and leveraging over 20 years of SEO experience, Sure Oak ensures a holistic approach to digital marketing. Their focus on creating impactful content and optimizing technical aspects of websites positions them as a strong partner for businesses aiming to improve their online visibility.
“We’re very happy with Sure Oak’s involvement because our growth has been very clear.”
Project Summary: After only two months, Sure Oak’s efforts have helped increase by 60% the traffic of one of the client’s pages and by 17% the traffic of another one. The team is transparent, understanding, and helpful, and they offer tailored services to accommodate the client’s specific needs.
Selecting the ideal SEO company is crucial for small businesses looking to boost their digital footprint and drive more organic traffic to their website. This decision can significantly impact your overall business growth. It's essential to partner with a company that understands the intricacies of search engine optimization and aligns with your business values and goals. Here are some key points to consider while choosing an SEO service provider:
How Long Does SEO for Small Businesses Take?
SEO isn't an overnight fix. It usually takes a few months to start seeing some changes. It might take six months or even longer for more noticeable results, like a big jump in your website's ranking or traffic. It's all about being patient and consistent with your SEO efforts.
Why Do Small Businesses Need SEO?
Small businesses need SEO because it helps people find your business when they search online. Without SEO, your website might get lost among thousands of others. But with good SEO, your business can show up higher in search positions and guide potential customers to your business.
What SEO Services Does My Small Business Need?
Your small business might need different SEO services depending on what you do and how you want to grow. You'll need services like keyword research, website content creation, and local SEO. These services help make your website more visible to potential customers.
Are SEO Services Affordable for Small Businesses?
Yes, they can fit into your budget. SEO companies usually offer a range of plans so that you can pick an affordable one. Think of it as an investment. Spending money on SEO now can help your business attract more customers and grow.
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