8 Best SEO Consulting Companies of 2024 - Expert’s Picks

April 9, 2024
| Maria Harutyunyan
| 10 Min Read
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SEO consulting is the process of hiring SEO experts who provide guidance and strategies to businesses that want to improve their online presence and visibility in search engine results. The SEO consulting companies analyze a company's website, identify areas for improvement, and recommend actions to optimize its performance in search engine rankings. 

SEO consulting is designed for new companies navigating the SEO landscape or established businesses looking to boost their rankings.

Does your business fall into one of these categories? To help you pick the best SEO consulting company, we have checked over 80 agencies on reputable sources like Clutch and DesignRush. On top of that, we have also done extensive manual research to identify the top 8 SEO consulting companies.

Top SEO Consulting Companies:

  • Loopex - Best For Exceptional SEO Results
  • Victorious - Best for Proven Success
  • Infront Webworks - Best For E-Commerce Companies
  • Ignite Digital - Best For Customized Solutions 
  • SEO Discovery - Best For Low Budget
  • Straight North - Best For Longstanding Expertise 
  • Rankings.io - Best for Law Firms
  • Coalition Technologies - Best for ROI

How We Chose the Featured SEO Consulting Companies

Choosing the SEO consulting companies highlighted in this article was a careful and thorough process. Our approach was based on two fundamental principles:

  • No Sponsorship: Our selection process was entirely free from sponsorship. The featured businesses were chosen based on personal research, without any financial incentives or bias.
  • Human Investigation: Our evaluation process was carried out by real individuals, not algorithms. We investigated each company, analyzing factors such as their websites, rankings on portal pages, client testimonials, user reviews, and more to ensure unbiased assessments.

After compiling an initial list from manual searches, Clutch, and DesignRush, we applied a set of criteria to narrow down the best companies:

  • Customer Evaluations: Each selected company should have reviews from a minimum of 30 satisfied customers on Clutch or DesignRush.
  • Rating: The total Clutch or DesignRush rating should be 4.7 or higher.
  • SEO Focus: The selected companies should have a minimum of 70% focus on SEO.
  • Market Experience: To ensure the companies featured have a solid track record, they had to be active on the market for at least 5 years (most of the companies had 10+ years of experience).
  • User Reviews: User reviews played a significant role in our decision-making process. We considered the experiences and feedback shared by clients to gain insights into each company's performance.
  • Transparency and Ethical Practices: We prioritized companies that prioritize transparency and ethical SEO practices. This includes open communication with clients, adherence to industry guidelines, and a commitment to delivering value.

8 Best SEO Consulting Companies of 2024

Selecting the right SEO consulting company is key to improving your website's visibility. The comparison chart below highlights the featured firms’ crucial aspects, such as Clutch rating, hourly rate, years in the industry, and company size. Take a look and see how these companies stack up against each other:

LOOPEX DIGITAL 5/5 $25 - $49 5+ 50-249
VICTORIOUS 4.9/5 $100 - $149 10+ 50-249
INFRONT WEBWORKS 5/5 $100 - $149 20+ 10-49
IGNITE DIGITAL 4.9/5 $50 - $99 10+ 10-49
SEO DISCOVERY 4.7/5 $10 - $25 10+ 10-49
STRAIGHT NORTH 4.7/5 $100 - $149 20+ 50-249
RANKINGS.IO 4.8/5 $150 - $199 10+ 50-249
COALITION TECHNOLOGIES 4.8/5 $50 - $99 10+ 50-249

Loopex Digital- Best For Exceptional SEO Results

loopex digital seo consulting company

Loopex Digital's SEO consulting has a three-step approach: evaluation, strategy development, and implementation. This approach helps clients move beyond their competitors and see a notable increase in organic traffic. With a focus on tangible results, Loopex Digital provides SEO services aimed at driving business growth.

Services: SEO Consulting, Local SEO, International SEO, On-site SEO, Digital PR, Link Building, Technical SEO, E-commerce SEO

Service Focus: 100% SEO

Ratings: 5/5 on Clutch (from 34 reviews)

Client Reviews: Client reviews for Loopex Digital on Clutch consistently praise the company for its exceptional ability to drive tangible results through effective SEO strategies. For example, one reviewer mentioned that the agency’s efforts led to a 40% increase in organic traffic and first-page ranking for their main target keyword on Google. The team's commitment to client success and proactive communication were also highlighted.

Another reviewer highlighted Loopex Digital's impact on keyword rankings, domain authority, and month-over-month web traffic growth. They noted the team's professionalism, deep industry experience, and commitment to schedules. These reviews collectively reveal the company’s dedication to achieving outstanding results for its clients.

loopex digital user review

Transparency and Ethical Practices: As highlighted on the company’s About Us page and reinforced by user reviews we've discussed, Loopex Digital prioritizes transparency and ethical SEO practices:

  • White hat SEO
  • Personalized approach to each client
  • Weekly reporting
  • Open communication and honesty 
  • Knowledge sharing 

Certifications/Awards: Tech Behemoths Awards 2023, Best Digital Marketing Agencies of 2022


  • Exceptional Results: Loopex Digital is consistently praised for its ability to deliver actual results and achieve significant organic traffic growth for clients.
  • Dedication to Client Success: Client reviews highlight the agency's commitment to client success and their proactive communication, making them stand out as dedicated SEO professionals.
  • Specialized Focus: With a 100% focus on SEO, the agency specializes in this field, ensuring a deep understanding of search engine optimization strategies.
  • High Clutch Rating: The company has a 5/5 rating on Clutch, a testament to their consistently positive client experiences.
  • Clutch Award: Loopex Digital's recognition as the Top SEO Company in Armenia for 2022 adds to their credibility and expertise.


  • Pricing Transparency: Specific pricing details are not provided on the website, requiring potential clients to ask directly for cost-related information.

Victorious - Best for Proven Success

victorious seo consulting company

Victorious is a top SEO consultancy known for its custom, technology-enhanced SEO services that boost brand visibility, leads, and revenue across diverse industries. Their impressive case studies offer real-world examples of successful campaigns and show their commitment to transparency and partnership.

Services: On-Page SEO, SEO Audit, Link Building, SEO Consulting

Service Focus: 100% SEO

Ratings: 4.9/5 on Clutch (from 90 reviews).

Client Reviews: Customers commonly appraise Victorious for their exceptional customer service, hands-on account management, and ability to improve search rankings significantly. Users report the agency’s organized, accessible, and customizable approach.

Some reviews noted they focus on how clients perceive them instead of getting actual results. Some clients also have had delays in getting their work, and their search rankings haven't improved in line with their business goals.

victorious user review

Transparency and Ethical Practices: Reinforced by user testimonials and prominently featured on their Company and Method pages, Victorious upholds a commitment to transparency and ethical SEO practices:

  • Data-driven strategies 
  • Radical integrity
  • Progress report 
  • 24/7 access to a personalized dashboard to track your campaign progress

Certifications/Awards: 160+ awards, including Search Engine Land - SEO Agency of the Year, U.S. Search Awards - U.S. SEO Agency of the Year, Clutch - Enterprise SEO Agency of the Year


  • Specialized Expertise: Victorious stands out with its 100% focus on SEO, offering comprehensive services from on-page SEO to link building.
  • High Customer Satisfaction: Praised for exceptional customer service and effective account management, Victorious has a strong track record of improving search rankings and client visibility.
  • Industry Recognition: Their excellence is confirmed by over 160 awards, including prestigious titles like SEO Agency of the Year from Search Engine Land and Clutch.


  • Focus vs. Results: Some reports note a discrepancy in promised results, noting occasional delays and off-target ranking improvements.

Infront Webworks - Best For E-Commerce Companies

infront webworks seo consulting company

Infront Webworks is a well-experienced digital marketing agency that has been helping businesses succeed online for over 20 years. They specialize in SEO consulting services and focus on putting clients first, as seen in their extensive case studies, making them a trustworthy choice for improving your online presence and website traffic.
Services: Enterprise SEO, Local SEO, SEO Audit, SEO Consulting.

Service Focus: 85% SEO, 10% Web Development, 5% Web Design.

Ratings: 5/5 on Clutch (from 52 reviews).

Client Reviews: Infront Webworks consistently receives high praise from clients for their quality of work, schedule adherence, and cost-effectiveness, with an average rating of 5.0 on Clutch. Clients appreciate the agency's adaptability and willingness to adjust their ideas, leading to site performance improvements and increased leads. Infront Webworks' transparent communication and inclusive approach also contribute to better outcomes.

infront webworks user review

Transparency and Ethical Practices: As seen in positive user feedback and prominently highlighted on their About Us page, Infront Webworks underscores its commitment to transparent and ethical SEO practices:

  • LSA Certified (requires transparency in sales and diligence in client work)
  • Seamless troubleshooting
  • Progress reporting 

Certifications/Awards: Clutch - Top E-Commerce SEO Company, 2019, SEOBlog- Top Rated SEO Company, 2019


  • Proven Excellence: Infront Webworks has over 20 years of experience, and is providing effective marketing strategies and valuable customer insights to help businesses grow.
  • Client-Centric Approach: They have contributed to enhanced online presence, web traffic, and lead generation for their clients.
  • Transparent Communication: Clients value their transparent communication, inclusive approach, and efforts to involve clients in the process.


  • Not Exclusively SEO-Focused: Their service focus extends beyond SEO, which may be seen as a con for clients seeking a digital marketing agency exclusively dedicated to SEO optimization.

Ignite Digital - Best For Customized Solutions

ignite digital seo consulting company

Ignite Digital is a dynamic digital marketing agency with over 10 years of expertise in SEO. They focus on delivering excellent results for clients by customizing their SEO strategies to each business's specific needs.

Services: Link building, On-site SEO, Content development, SEO Consulting

Service Focus: 70% SEO, 10% PPC, 10% SMM, 10% Web Design

Ratings: 4.9/5 on Clutch (from 114 reviews)

Client Reviews:  In general, Ignite Digital receives positive feedback from clients for their SEO efforts. Clients note significant improvements in online visibility, search rankings, website traffic, and inquiries through contact forms. Ignite Digital is commended for their efficiency in delivering requirements on time and their responsiveness to client needs.

However, there have been a few cases where the website’s performance didn't improve as expected. Despite these isolated issues, Ignite Digital is generally praised for its SEO consulting services and commitment to satisfying clients.

ignite digital user review

Transparency and Ethical Practices: 

Supported by customer feedback and highlighted on their About Us page, Ignite Digital places a strong emphasis on transparency and ethical SEO practices:

  • Dedicated account manager for weekly meetings
  • Clear, user-friendly reporting 
  • Full support 

Certifications/Awards:  Clutch - Top B2B Company, 2023


  • SEO Expertise: Clients consistently report improvements in online visibility, search rankings, website traffic, and lead generation.
  • Client-Centric Approach: Ignite Digital's client-centric philosophy ensures tailored SEO strategies that meet each business's unique needs.  


  • Isolated negative reviews: In rare cases, clients have noticed that their performance didn't improve as expected, and there were issues with the delivery of promised links.

SEO Discovery - Best For Low Budget

seo discovery seo consulting company

Since 2007, SEO Discovery has been a trusted leader in SEO consulting services. With an in-house team of experts, they specialize in creating custom strategies to boost your search engine rankings, driving leads, sales, and revenue. What sets them apart is their innovative blend of SEO and Data Science. They provide a dedicated team, effective communication, and customized SEO strategies to help your business succeed in the digital realm, as also showcased in their portfolio

Services: On-site optimization, Content development, Local SEO, SEO Consulting, SEO Audit

Service Focus: 100% SEO

Ratings: 4.7/5 on Clutch (from 35 reviews)

Client Reviews: SEO Discovery receives highly positive feedback from clients. Clients consistently rate them with top scores for quality, schedule adherence, and cost-effectiveness. They appreciate SEO Discovery's dedication to innovation and customization, which has led to notable improvements in various SEO aspects.

There is one less favorable review mentioning that SEO Discovery failed to deliver on their promises and produced poor-quality backlinks that did not improve the website's position. Despite this isolated negative feedback, SEO Discovery is widely commended for its performance.

seo discovery user review

Transparency and Ethical Practices: 

As showcased on their website and reviews, SEO Discovery emphasizes its dedication to transparency and ethical SEO approaches:

  • 24hrs excellent support
  • Modern digital marketing strategies
  • Honest, humble, attentive

Certifications/Awards:  Clutch - Top Digital Marketing Agency in India, 2022, Expertise - Best Local SEO Agency, 2022


  • Proven Expertise: SEO Discovery has a strong reputation and has been one of the best SEO consulting services since 2007, providing custom strategies to improve search engine rankings, generate leads, and boost revenue.
  • Innovative Approach: Their innovative blend of SEO and Data Science sets them apart, ensuring cutting-edge solutions tailored to each client's unique needs.
  • Dedicated Team: SEO Discovery provides a dedicated team, effective communication, and bespoke SEO strategies, enhancing client satisfaction and results.
  • Positive Client Feedback: The majority of client reviews are highly positive, highlighting SEO Discovery's dedication to innovation and customization, leading to significant improvements in various SEO aspects.


  • Isolated Negative Feedback: There is one review mentioning a failure to deliver on promises and poor-quality backlinks that did not improve website rankings. This isolated negative feedback may warrant closer attention to ensure consistent performance.

Straight North - Best For Longstanding Expertise

straight north seo consulting company

Straight North is an SEO and digital marketing agency with over 25 years of experience in the field. They specialize in delivering customized SEO consulting services that aim to improve online visibility and drive traffic for businesses across various industries. Their long-standing presence in the market underscores their ability to adapt to the evolving digital landscape and consistently deliver effective solutions.

Services: National SEO, Local SEO, E-commerce SEO, Enterprise SEO, SEO Consulting

Service Focus: 70% SEO, 25% PPC, 5% Web Design

Ratings: 4.7/5 on Clutch (from 123 reviews)

Client Reviews: Customers express satisfaction with Straight North's services, highlighting their ability to meet monthly goals, deliver quality work promptly, and maintain communication. Many clients noted the agency's proactive approach and valuable suggestions, noting improvements in leads, market share, and overall site performance. 

However, there are mentions of areas for improvement, such as the desire for more detailed reporting and a lack of clear communication in one case. But overall, the feedback underscores Straight North's professionalism, efficiency, and reliability in driving positive outcomes for their clients.

straight north user review

Transparency and Ethical Practices: 

User feedback above and the company’s information on the website highlight their dedication to transparency and ethical SEO practices:

  • Employ the latest SEO proven practices 
  • Daily reporting on their special reporting platform
  • Superior account management
  • Focus on the end result
  • Internal and external employee training on a regular basis 

Certifications/Awards: 10 Best Award - Best SEO Agency Award 2018


  • Longstanding Expertise: Over 25 years of experience and a broad service range underscore their industry authority.
  • Customized SEO Strategies: They excel in creating tailored SEO strategies that cater to the specific needs of businesses across various sectors, aiming to boost online visibility and traffic effectively.
    High Client Satisfaction: Positive feedback highlights their effectiveness in improving leads, market share, and site performance.


  • Not Solely SEO-Focused: With 70% of their services dedicated to SEO and the rest to PPC and web design, they might not suit those seeking a 100% SEO-focused agency.
  • Reporting Needs Improvement: Some clients weren’t happy with the reporting process.  

Rankings.io - Best for Law Firms

rankings.io seo consulting company

Founded in 2013, Rankings.io specializes in delivering exceptional SEO results for attorneys and law firms. As seen in their portfolio, with a strong commitment to customer service and a track record of success, Rankings.io is now expanding its services to serve clients in various legal practice areas, emphasizing their dedication to achieving positive outcomes and continued growth.

Services: On-site SEO, Content development, Link building, Technical SEO, SEO Consulting.

Service Focus: 90% SEO, 10% PPC, 10% Advertising

Ratings: 4.8/5 on Clutch (from 58 reviews)

Client Reviews: Rankings.io mainly has received positive reviews from clients in the legal industry. Clients have praised their responsiveness and communication, with one client noting that "They have an answer to all my questions and are organized with our account." Additionally, Rankings.io has shown expertise and a deep understanding of their field, helping clients achieve positive results in terms of organic traffic and ROI. There have been some concerns regarding the results. One client noted that he didn't see an increase in leads and customers as promised, and they also didn't receive the expected number of backlinks, leading to disappointment in the results. Except for isolated cases, Rankings.io has demonstrated strengths in communication and expertise, as cited by clients.

ranking.io user review

Transparency and Ethical Practices: 

Reinforced by testimonials, portfolio, and stated on their About page, Rankings.io underscores a commitment to transparency and ethical SEO practices:

  • Monthly reports and provision of on-demand reports
  • Customized approach to each client
  • Team consists of legal marketing specialists


UpCity - Best of Marketing & Advertising, 2021


  • Expertise in Legal SEO: Rankings.io's extensive experience in the legal field equips them to address the unique challenges of the industry effectively.
  • Responsive Communication: Clients commend Rankings.io for their clear and organized communication, fostering strong client relationships.
  • Positive Ratings: Rankings.io boasts an impressive 4.8/5 rating on Clutch, based on 58 reviews, highlighting high client satisfaction.
  • Industry Recognition: The recognition as the "Best of Marketing & Advertising" by UpCity in 2021 underscores their industry expertise and dedication to excellence.


  • Mixed Results: While many clients have experienced positive outcomes, some clients have reported not achieving the expected increase in leads and customers.

Coalition Technologies - Best for ROI

coalition technologies seo consulting company

Coalition Technologies is the leading e-commerce, digital marketing, and SEO firm in the United States. With over a decade of experience, they have established themselves as experts in the SEO industry. With 780+ case studies, 25 million monthly organic visitors, and a focus on proven SEO methods, they are known for delivering results-driven solutions.

Services: On-Site SEO, E-commerce SEO, Local SEO, Link building, SEO Consulting

Service Focus: 70% SEO, 10% PPC, 10% Web Development, 10% Web Design

Ratings: 4.8/5 on Clutch (from 112 reviews)

Client Reviews: 

Coalition Technologies has mainly received positive feedback from clients in various industries. Clients have praised their ability to provide comprehensive reports, diagnose issues, and recommend important changes that led to improvements in SEO and website performance. They also appreciate effective communication and timeliness.

There has been one concern regarding project timelines and quality. The reviewer noted delays in project delivery. Despite this, Coalition Technologies seems to maintain a strong focus on communication and strives to provide a positive user experience for clients.

coalition technologies user review

Transparency and Ethical Practices: 

Emphasized through their extensive portfolio, client testimonials and featured in their About Us page, Coalition Technologies underscores its commitment to transparency and ethical SEO practices:

  • Constant reporting
  • Clear communication
  • Scientifically tested SEO practices 

Certifications/Awards: Clutch - Top SEO Company for E-commerce, 2023, UpCity - Top SEO Agency, Find Best SEO - Best Local SEO Company, 2021


  • Proven Expertise: Coalition Technologies has a strong reputation for delivering results-driven solutions, backed by their extensive portfolio of case studies and achievements.
  • Positive Client Feedback: Clients from various industries have commended the company for its ability to provide comprehensive reports, diagnose issues, and recommend effective changes that improved SEO and website performance.
  • Communication: The company places a strong emphasis on effective communication, ensuring clients are well-informed throughout the project.
  • Industry Recognition: Coalition Technologies has received industry recognition, including being named a Top SEO Company for E-commerce by Clutch in 2023.


  • Project Timelines: There have been occasional concerns regarding project timelines and delays in project delivery. This could be an area for improvement to enhance client satisfaction.

How to Choose the Best SEO Consulting Company for Your Business

Choosing the best SEO consulting company for your business is a critical decision that can significantly impact your online visibility and overall success. Here’s a guide to help you make an informed choice:

Initial Consultation and Expertise Verification: The journey begins with an introductory call with an SEO consulting company. This conversation is your opportunity to assess whether the company genuinely understands your needs and can propose a clear strategy for achieving your SEO goals. If the interaction feels scripted or lacks depth, it's wise to continue your search until you find an SEO company with whom you feel a genuine connection.

Define Your SEO Goals: Identify what you want to achieve with SEO: increase organic traffic, improve rankings for specific keywords, enhance site usability, or boost conversion rates. Having clear goals will help you find a company that aligns with your objectives.

Evaluate Their Strategies: Ask potential SEO consulting companies about their strategies and how they plan to achieve your goals. Avoid companies that use black-hat techniques or promise instant results. Look for those that employ ethical, sustainable practices that focus on long-term success. A transparent and honest SEO consulting firm will set realistic expectations about the timeline for achieving rankings and the competitive landscape of your niche. SEO is a long-term game, often requiring months to see substantial progress.  

Check Their Track Record: Research their past performance by reviewing case studies, testimonials, and client references. A reputable SEO consulting company should be able to demonstrate a history of successful projects and satisfied clients. You can refer to the user reviews we’ve compiled in this article. 

Request a Proposal: Ask for a detailed proposal that outlines their approach to your project, timelines, expected outcomes, and costs. This will give you a clear understanding of what they offer and how they plan to achieve your SEO goals.

SEO Consulting Company Red Flags to Avoid 

Be aware of potential red flags in SEO consulting companies that could indicate a lack of expertise, unethical practices, or a mismatch with your business needs:

Guaranteed Rankings in Unrealistic Timeframes

Be wary of any SEO company that promises top rankings within a short period, such as a few weeks or months. SEO is a long-term strategy, and results take time. Guarantees of quick fixes often involve black-hat techniques that can penalize your site.

Lack of Transparency and Reporting

If an SEO company is not transparent about its strategies or is hesitant to provide detailed reports and updates, consider it a red flag. A reputable company will be open about its methods and regularly share progress and insights.

One-Size-Fits-All Strategies

Avoid companies that offer generic SEO packages without considering your unique business goals, industry, and competitive landscape. Effective SEO requires a customized approach tailored to your specific needs.

Lack of Case Studies or References

A credible SEO consulting company should be able to provide case studies or references from past clients. If they cannot showcase their successes or provide contacts for references, it's a sign to look elsewhere.

Using Outdated Techniques

SEO best practices evolve rapidly. If a company suggests outdated techniques like keyword stuffing or cloaking, it's a clear sign they're not up-to-date with current SEO standards.


The SEO consulting firms highlighted in this article have consistently demonstrated their expertise in the field. They have demonstrated their ability to navigate the complexities of SEO, adapt to industry changes, and deliver tangible results for their clients.

We encourage you to consider your unique needs and goals as you explore these firms. With the right partner, your business can thrive online, and we are confident that the options presented here can play a pivotal role in realizing your digital objectives.

SEO Consulting Companies - FAQ 

What is an SEO consultant?

An SEO consultant is a professional who specializes in search engine optimization. They provide expertise and guidance to improve a website's visibility on search engines like Google. Their role is to analyze, strategize, and implement SEO techniques to boost organic traffic and rankings.

Are SEO consulting companies worth it?

Yes, SEO consulting companies can be worth the investment. They bring specialized knowledge and expertise to the table. However, the worthiness of an SEO consulting company depends on individual business goals, resources, and the commitment to implementing recommended strategies. For businesses looking to optimize their online presence and stay competitive in the digital landscape, partnering with an SEO consulting firm can often bring significant benefits.

Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!

Maria Harutyunyan
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

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