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Project Overview
In December 2024, Loopex Digital started providing SEO services to HOGBOX, a family-owned storage and equipment company based in Fayetteville, Arkansas. HOGBOX rents and sells ground-level storage containers, dumpsters, dock-height trailers, and warehouse space to construction companies, businesses, and individuals across multiple states.
Goal
At the start of the project, the website faced three problems:
- No organic visibility. The site had no keywords in Google's top 10 and was generating no meaningful traffic or leads from search.
- A domain that did not match the brand. The company was operating on hogbox.biz, which limited brand recognition and long-term growth.
- Low domain authority. With a Domain Rating of 10, the site had little authority to compete for competitive rental and storage terms.
Our SEO team's primary goal was to increase local visibility, grow organic traffic, and help HOGBOX generate qualified leads through its website and Google Business Profile. To get there, we set out to migrate the site to hogbox.com without losing search performance, restructure it around HOGBOX's service categories, and raise the domain rating with relevant backlinks.
Solutions
Our Technical SEO Team Managed a Domain Migration from hogbox.biz to hogbox.com
At the beginning of the project, our technical SEO team identified that HOGBOX was operating on the hogbox.biz domain, which did not fully align with the company’s brand identity and long-term growth goals. We planned and executed a complete SEO domain migration to hogbox.com while carefully managing all technical aspects of the transition.
Our technical SEO team handled both the pre-migration and post-migration processes, including migration planning, technical checks, redirects, indexing monitoring, and performance validation. We ensured that the transition was completed smoothly while creating a stronger technical foundation for future SEO growth.
Our SEO Team Restructured the Website Around HOGBOX's Service Categories
After completing the migration, our team started to improve how HOGBOX presented its services and solutions. We restructured the website architecture around the company’s main service categories, including ground-level containers, dumpsters, dock-height trailers, and warehouse solutions.
We created dedicated pages for each container type, container size, and service area, so every category had its own page to rank with instead of competing inside one general services page. As part of our local SEO services, the service area pages carried the location signals HOGBOX needed for rental searches in its markets.
Alongside service page development, we created supporting blog content to strengthen topical relevance and cover informational search queries related to storage containers, construction storage, equipment rentals, and other industry topics. This approach helped HOGBOX build a better organic presence and attract users at different stages of the buying journey.
Loopex Digital's Team Secured 40 High-Quality Backlinks Through Two Strategies
Partnerships with Relevant eCommerce and Service Websites
As part of our link building services, our team secured backlinks from eCommerce and service websites pointing to HOGBOX's product pages. We selected each website for topical relevance, authority, and quality, building a natural, diversified profile even while the domain rating was still low.
Guest Posting on Niche-Relevant Websites
The second strategy focused on securing guest post placements across websites closely related to Hog Box’s niche and target audience. Our team created SEO-optimized, informative articles specifically developed for each publication, with contextual backlinks naturally incorporated into the content.
This approach helped expand Hog Box’s backlink profile, reinforce topical relevance, strengthen overall domain authority, and support greater organic visibility for competitive search terms.
Results
From 0 to 195 Monthly Organic Visitors
When we began working on the project, HOGBOX was receiving almost no organic traffic and was not generating meaningful visibility through Google Search. Through our SEO team’s combination of technical SEO improvements, website restructuring, targeted content development, and local SEO strategies, we increased the website’s monthly organic traffic to 195 visitors.
From 0 to 24 Keywords in Google's Top 10
The website had no keywords ranking in Google's top 10 when the project began. Thanks to the restructured service pages and the backlinks pointing at them, HOGBOX now ranks for 24 keywords in the top 10 across its container, dumpster, and trailer categories.
40 High-Quality Backlinks Acquired and Domain Rating Raised from 10 to 36
Over a relatively short period of time, and with only 40 high-quality, niche-relevant backlinks secured from publications, service-based websites, and e-commerce platforms, Loopex Digital’s link building strategies helped increase HOGBOX's Domain Rating from 10 to 37. This growth expanded the website’s backlink profile, strengthened both brand and domain authority, and supported improved visibility for several important target keywords across search results.
