3,584 New Keywords in Top 10 for a DIY Lash Extensions eCommerce Shopify Brand: SEO Success Story

We Created New Landing and Collection Pages Built Around High-Intent Lash Searches

As part of our eCommerce SEO services, we conducted detailed keyword research to identify high-intent, lash-focused transactional keywords with strong commercial value. Based on that, our SEO team created dedicated landing pages for specific search intents, including “natural lashes”, “long-lasting lashes”, “waterproof lashes”, and “best lashes for” pages tailored to different eye shapes, such as monolid eyes, almond eyes, round eyes, hooded eyes, small eyes, and deep-set eyes.

This allowed us to address search intent more effectively while naturally promoting Lilac St.’s main products as relevant solutions.

We Published Expert-Backed Blog Articles to Build Lash-Care Authority

To enhance Lilac St.'s online presence and authority, our SEO team created a series of targeted blog posts focused on eyelash health, beauty, care, and maintenance. For example:

• The Complete Guide to Eyelashes for Sensitive Eyes
• How to Wash Eyelash Extensions
• How to Wash Your Face With Eyelash Extensions
• How To Shower With Eyelash Extensions
• Eyelash Extensions and Contacts: Tips for Safe and Beautiful Eye
• Can You Reuse Fake Eyelashes?
• Does Biotin Help Eyelashes Grow?

These articles provide valuable tips, comprehensive guides, and practical advice for lash enthusiasts, establishing Lilac St. as a trusted resource in the beauty industry.

We Built an Eyebrow Shapes Content Silo to Establish Topical Authority

• As part of our SEO content strategy, the SEO team of Loopex Digital developed a content silo on eyebrow shapes, covering all aspects, from style trends to maintenance tips. To comply with Google’s E-E-A-T guidelines, we worked with a content writer who specializes in the beauty niche to give credibility and an authoritative voice to our content.
• Our SEO specialists created an author bio page and schema markup to showcase the writer’s qualifications, experience, and contributions to the beauty industry.
• Our team designed UX/UI concepts for the pages, incorporating tables, graphs, comparison charts, videos, and banners to visually represent the content.

Our Technical SEO Team Ran a 170+ Checkpoint Audit and Fixed the Issues Limiting Performance

At the beginning of the project, we conducted a full technical SEO audit covering 170+ checkpoints. Based on the findings, we created a prioritized action list and resolved key issues, including weak internal linking, missing or duplicate meta titles and descriptions, duplicate headings, missing alt text, large image files, and orphan pages.

As part of our technical SEO services, we implemented relevant schema markup across key page types.

To maintain a strong technical foundation, we continue to conduct monthly technical audits, monitor emerging issues, and ensure the website remains clean, crawlable, and properly optimized as new pages and content are added.

Loopex Digital's SEO Team Secured High-Quality Backlinks Through 3 Core Strategies

To strengthen Lilac St.’s organic visibility, domain authority, and topical relevance within the beauty industry, we implemented targeted link-building services focused on acquiring high-quality backlinks from niche-relevant beauty, makeup, skincare, and eCommerce websites.

The target pages for our link-building activities included the homepage and the collection pages of natural eyelashes.

We executed this campaign through several core link-building strategies:

• Guest Posting on Beauty Blogs: Our link-building team created and published high-quality content on authoritative beauty, makeup, and skincare blogs.
• Ecommerce Link Partnerships: We also collaborated with ecommerce websites through strategic link partnerships and content collaborations, helping diversify Lilac St.’s backlink profile and strengthen authority across the beauty and ecommerce ecosystem.
• AI Overview (AIO) & Listicle Placements: To improve visibility within AI-generated search experiences, we secured placements in listicle articles and buying guides focused on topics such as top eyelash extensions, best natural lashes, and top lash products for at-home application. These placements helped position Lilac St. within high-intent comparison and review content frequently referenced by AI-powered search results and LLM-generated answers.

The Loopex Digital Team Leveraged Trending Beauty Data to Earn High-Authority Placements for Lilac St.

As a digital PR link-building agency, we created a campaign strategy for Lilac St. that tapped into viral beauty culture, TikTok trends, and celebrity-driven data stories to earn editorial coverage across beauty, fashion, and lifestyle publications. The anchor text strategy targeted "Lilac St." brand placements, building consistent domain authority through each linked feature.

Here are some of the campaigns our digital PR team ran:

• TikTok's Most Popular Beauty Trend - Barbie Botox
• Top 10 Most Fashionable Cities
• TikTok Beauty Trends
• Kylie Jenner Has the Most "Perfect" Eyebrows

From 44 to 59,680 Monthly Organic Visitors

Traffic growth was already noticeable in the 6 months after implementing the strategy by the SEO team of Loopex Digital. Before we began working on the project, organic monthly traffic was just 44, but after our efforts, it continued to grow month by month and reached 59,680, an impressive 135,536% increase in organic clicks that attracted a significantly larger audience to the website. This result proves the effectiveness of our SEO strategy.

From 4 to 6,500 Keywords in Google's Top 10

Before implementing our SEO strategies, just 4 organic keywords ranked in the top ten positions. As a result of the successful implementation of the SEO strategy by Loopex Digital, Lilac St. now holds a superior position with 6,500 keywords, ranking among the top results for its target keywords and related search queries. This boost in keyword visibility led to a significant increase in monthly traffic to the website.

560 High-Quality Backlinks Earned for Lilac St.

Our link-building team acquired 560 high-quality backlinks from niche-relevant websites and blogs, with an average Domain Rating (DR) of 42. Since the website’s pages are strategically interconnected through internal linking, the acquired link equity also strengthened the ranking potential of additional category, product, and blog pages.

As a result of the successfully implemented link-building campaigns by Loopex Digital, Lilac St.’s Domain Rating increased from 4 to 55.

High Visibility Achieved in Google AI Overviews and other LLMs

All on-site SEO and off-site link-building efforts helped Lilac St. achieve stronger visibility across Google AI Overviews and other LLMs. High-priority keywords such as “DIY lash extensions,” “at-home lash extensions,” “natural lashes,” “eyelash extensions,” and “at-home eyelash extensions” are now consistently appearing in AI-generated search results and maintain strong organic visibility in traditional Google search. In addition, Lilac St. is recognized and recommended across AI-powered platforms as a leading brand for DIY lash extensions and at-home lash solutions.

75+ Placements Secured through Digital PR

• Total Links Secured: 50+
• Total Mentions: 25+
• DR 80+ Placements: 10
• DR 70–79 Placements: 12
• Highest DR Placement: DR 92
• Combined Audience Reach: 900M+ monthly visitors

Across five campaigns, the digital PR team at Loopex Digital helped Lilac St., a DIY lash extensions eCommerce Shopify brand, secure placements across leading beauty, lifestyle, and national media publications, including MSN, IOL, Hola, NewBeauty, Elle France, The Source, Grazia, InStyle Mexico, Modern Salon, and others. A strong share of all placements landed on DR 70+ domains, demonstrating our team's ability to consistently drive link equity back to the brand. The campaigns earned coverage across many countries and in multiple languages, including English, Spanish, and French.