Top 8 Best E-Commerce SEO Companies in 2024 - Clients Choice

May 7, 2024
| Maria Harutyunyan
| 10 Min Read
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In the world of a highly competitive online market, a lot of e-commerce stores with high-quality products get buried under the noise because they don't show up high enough on Google’s search results. As a result, online sellers often resort to spending thousands of dollars on Google ads to drive sales. However, the challenge lies in the temporary nature of ads – once the campaigns are paused, website traffic and sales plummet. Consequently, sellers continuously pay for Google ads to maintain visibility.

But there's a better and more sustainable solution: smart SEO. By teaming up with an experienced e-commerce focused SEO company, sellers can optimize their product and category pages with money keywords to rank higher in Google search results, boost organic traffic, and generate sales. 

To help you find the right SEO firm and boost your online store presence to attract more buyers, we've conducted thorough research and put together a list of the 8 best e-commerce SEO companies. These companies can make a big difference in getting your products seen by the right people.

Best e-commerce SEO companies:

  • Loopex Digital - best for a tailored and agile approach.
  • OuterBox - best for a tailored approach to your e-commerce platform type.
  • Victorious - best for a comprehensive SEO package.
  • 180 Marketing - best for those who seek full concentration on e-commerce growth.
  • 1Digital - best for starting and growing your e-commerce SEO website from scratch.
  • Novos - best for international e-commerce SEO with expertise in UK and EU markets.
  • Inflow - best for e-commerce SEO supported by PPC and social media marketing
  • Impressive - Best for B2C brands

How the E-commerce SEO Companies Were Selected

We began by using data from Clutch to kickstart our search process to make our list more manageable. 

First, we cast a wide net, looking through all available SEO companies. Then, we narrowed down our focus, filtering out companies with ratings below 4.9 to concentrate on the top performers. 

Recognizing the importance of industry expertise, we refined our search by specifically targeting companies specializing in the e-commerce sector. 

Lastly, we carefully removed any contenders marked as "sponsored," prioritizing authenticity and organic merit in our selection process. 

Through these systematic steps, we aimed to create a list of SEO companies tailored to meet the unique needs of e-commerce businesses.

After researching over 30 best e-commerce SEO agencies, we handpicked the best 8 agencies that meet the following criteria:

  • A dedicated e-commerce SEO service page proves that the company offers tailored services for optimizing online stores for search engines.
  • A portfolio of working with recognizable e-commerce clients showcases that the company can deliver effective strategies and solutions for e-commerce stores.
  • Case studies serve as evidence that the company has the expertise to successfully address the specific challenges and needs of e-commerce clients.
  • Experience in working with various e-commerce platforms to demonstrate the company's proficiency in different platforms such as Shopify, WooCommerce, Magento, and others.
  • A Clutch rating above 4.9 is proof that the company provides exceptional services to its clients. 
  • Being active in the market for over 5 years is an indicator that the company has a wealth of experience and a strong track record. 
  • Notable awards are an external validation that the company has expertise in the field of SEO. 

Being featured in non-sponsored review articles is proof of the company's reputation and recognition from independent sources.

Top 8 E-commerce SEO Companies for Your Online Store

The table below presents the handpicked e-commerce SEO companies and their top criteria. It will help you understand the company’s expertise, size, and rankings and give you a quick sneak peek at what’s going to be covered later in the article.

LOOPEX DIGITAL 5/5 $25 - $49 2018 Shopify, Oberlo, Sprout Social Check 50-70
OUTERBOX 5/5 $150 - $199 2004 Corso Performance, FishUSA, Urotuning Check 190-250
VICTORIOUS 4.9/5 $100 - $149 2013 Bitly, Felix Gray Check 190-250
180 MARKETING 5/5 $100 - $149 2013 Saniflo depot, Intimate Rose, Brobasket Check 10-49
1DIGITAL 4.9/5 $150 - $199 2012 Lenox, Hussey Seating, Maximilian Check 190-250
NOVOS 5/5 Undisclosed 2018 Beyond Retro, LedSave, Chipex Check 10-49
INFLOW 5/5 $150 - $199 2008 Vitrazza Earth Kind Expert Check 10-49
IMPRESSIVE 5/5 $150 - $199 2017 TopFitness, FranceLuxe, Acer Check 10-49

Loopex Digital

Loopex Digital e-commerce SEO company

Loopex Digital is a pure SEO service-providing agency based in Armenia. They tailor SEO strategies to boost online presence, increase rankings, and generate organic traffic. One of their most successful clients is Shopify, which is speaking itself about its absolute expertise in e-commerce SEO. 

Loopex Digital Industry Focus
  • Industry Focus: 40% e-commerce 
  • Service Lines: 100% SEO
  • Core Services: e-commerce SEO, On-site Optimization, Link building, Content Development, Local SEO, Mobile Optimization
  • Dedicated Service Page: e-commerce SEO
  • Recognizable E-commerce Clients: Shopify (Shopify), Athemes (WordPress), Oberlo (Shopify)
  • E-commerce Case Studies: Lilac Lashes
  • E-commerce Platforms: Shopify, WordPress, Magento, SquareSpace, BigCommerce, Wix. 
  • Clutch Rating: 5.0 stars from 34 reviews
  • Notable Awards: Top SEO Company in Armenia 2021” by Clutch
  • Founding Year: 2018
  • Avg Hourly Rate: $25 - $49 
  • Headquarters: Yerevan, Armenia
  • Company Size: 50-70 experts.
  • Clients Share by Business Size: Mid-sized and enterprise businesses
  • Perks: Free expert consulting


OuterBox e-commerce SEO company

OuterBox is a digital marketing company focused on designing and developing e-commerce websites with a results-driven attitude. Their special talent is that they tailor their SEO strategy based on the e-commerce platform type. Having served over 500 clients since 2004 OuterBox was ranked the #1 e-commerce SEO Agency in the World by

OuterBox Industry Focus
  • Industry Focus: 40% e-commerce 
  • Service Lines: 75% SEO, 10% CRO, 10% PPC, 5% Web Design
  • Core Services: E-commerce SEO, General SEO, PPC and Paid Search, Web Design and Development, Digital Marketing.
  • Dedicated Service Page: E-commerce
  • Recognizable E-commerce Clients: Corsa Performance, FishUSA, Urotuning 
  • E-commerce Platforms: WordPress, Shopify, Magento, BigCommerce, WooCommerce, Volusion, NopCommerce
  • Clutch Rating: 5.0 stars from 52 reviews
  • Notable Awards: "Best SEO Services" of 2023 by Forbes Advisor
  • Founding year: 2004
  • Avg hourly rate: $150 - $199
  • Headquarters: Copley, Ohio, United States
  • Company size: 190-250 experts
  • Clients Share by Business Size: Middle- and large-scale businesses
  • Perks: Transparent process, interactive monthly reports
  • E-commerce Case Study: Mount it (Shopify)

Mount-It! is an e-commerce store selling TV and computer mounts to improve the functionality of living areas and office spaces. Their automated email performance had recently plummeted, and OuterBox identified several big opportunities to optimize various touchpoints, working to increase ongoing revenue from new subscribers. OuterBox’s very first task was to optimize the Welcome Series – without starting from scratch – and it quickly produced a 3X increase in revenue! After the SEO optimization, they have increased their Montly orders by +77, Average monthly revenue up to 141%, and revenue per recipient up to $3.40.


Victorious e-commerce SEO company

Victorious values-driven SEO agency dedicated to empowering their customers with search-first marketing services. Starting in 2013 as a simple marketing company, they shortly switched to an SEO-only agency model focusing on e-commerce and, within a year, gained huge success.

Vitctorious Industry Focus
  • Industry Focus: 10% e-commerce 
  • Service Lines: 100% SEO
  • Core Services: E-commerce SEO, Link building, On-site Optimization, Local SEO, Content Development, Mobile Optimization
  • Dedicated Service Page: E-commerce
  • Recognizable E-commerce Clients: Bitly, Felix Gray
  • E-commerce Platforms: WordPress, Shopify, BigCommerce, Magento, Drupal, WooCommerce
  • Clutch Rating: 4.9 stars from 90 reviews
  • Notable Awards: “SEO Agency of the Year” by US Agency Awards. “Global SEO Agency of the Year” by Search Engine Land
  • Founding year: 2013
  • Avg hourly rate: $100 - $149
  • Headquarters: San Francisco, CA, United States
  • Company size: 190-250 experts
  • Clients Share by Business Size: Mid-sized businesses
  • Perks: Before applying, you can thoroughly examine their methodology and processes
  • E-commerce Case Study: Save the Music (Wordpress)

Save the Music Foundation wanted to establish visibility to attract more donors and drive community engagement. Victorious developed a content-focused SEO strategy to produce sustained traffic over time. As a result they Ranked #1 for its top-priority keyword, and increased organic traffic by 197% (YoY).

180 Marketing

180 Marketing e-commerce SEO company

180 Marketing proudly claims to be the best e-commerce SEO service provider. Their strong portfolio of 200+ customers proves their authority. While operating for more than 10 years their experts (who have 5-10 years of experience) have established a KPI system based on Google Analytics and ROI to provide transparent results for their customers.

180 Marketing Industry Focus
  • Industry Focus: 100% e-commerce
  • Service Lines: 100% SEO
  • Core Services: E-commerce SEO, E-commerce Link building, E-commerce On-site SEO, E-commerce Content Development
  • Dedicated Service Page: E-commerce (*Note: They do not offer other services rather than e-commerce SEO)
  • Recognizable E-commerce Clients: Saniflodepot, Intimate Rose, Brobasket 
  • E-commerce Platforms: Shopify, Magento, BigCommerce, WooCommerce
  • Clutch Rating: 5.0 stars from 17 reviews
  • Notable Awards: “#1 highest rated service provider” by eCommerceFuel
  • Founding year: 2013
  • Avg hourly rate: $100 - $149
  • Headquarters: Bend, Oregon, United States
  • Company size: 10-49 experts
  • Clients Share by Business Size: Small-sized e-commerce businesses.
  • Perks: 100% concentration on e-commerce, detailed SEO process available
  • E-commerce Case Study: (Shopify)

They first worked with to identify the main SEO obstacles and opportunities during the discovery call. The main goal was to uncover a few things: market competition and expected outcomes. With tailored SEO on-page, content and linkbuilding strategy they managed to generate the organic traffic from 0 to 50,000.


1Digital e-commerce SEO company

1Digital is an e-commerce digital agency specializing in more than 18 e-commerce platforms offering tailored solutions for each. Their experts are closely researching the latest SEO trends and ensuring predictable organic growth.

1Digital focuses on e-commerce design and development, SEO, and CRO rather than paid advertising, providing organic growth and long-term results.

1Digital Industry Focus
  • Industry Focus: 50% e-commerce
  • Service Lines: 40% SEO, 30% E-commerce Development, 20% Web Design and Development, 10% PPC
  • Core Services: E-commerce SEO, General SEO, PPC, Web Design and Development, Social Media
  • Dedicated Service Page: E-commerce
  • Recognizable E-commerce Clients: Lenox, Hussey Seating, Maximilian
  • E-commerce Platforms: Shopify, WordPress, BigCommerce, Magento, NopCommerce, Drupal, Volusion
  • Clutch Rating: 4.9 stars from 13 reviews
  • Notable Awards: Featured in top 6 best e-commerce Marketing Companies by Neil Patel
  • Founding year: 2012
  • Avg hourly rate: $150 - $199
  • Headquarters: Hollywood, Florida, United States
  • Company size: 190-250 experts
  • Clients Share by Business Size: Small and Mid-sized businesses
  • Perks: Short-term contracts without obligations to permanent partnerships
  • E-commerce Case Study: Eloquence (Bigcommerce)

Eloquence, a provider of luxury homegoods and unique, authentic reproductions of vintage French Country designs, operates in a niche market that is both highly specialized and exceptionally competitive. Their executive team partnered with 1Digital Agency for a 75 keyword e-commerce SEO campaign in early 2020 with the intent of developing higher domain authority and organic rankings to bring in more qualified B2B and B2C traffic.


Novos e-commerce SEO company

NOVOS is a prominent e-commerce agency based in London. Their main goal is to help e-commerce brands grow naturally through SEO. NOVOS has partnered with over 150 e-commerce companies in the UK, the US, and Europe, helping them generate more than 50 million GBP extra revenue through organic growth.

Novos Industry Focus
  • Industry Focus: 100% e-commerce
  • Service Lines: 50% E-commerce SEO, 30% PR, 20% Content Marketing
  • Core Services: E-commerce SEO, SEO, PR, Content Marketing
  • Dedicated Service Page: E-commerce
  • Recognizable E-commerce Clients: Beyond Retro, LedSave, Chipex
  • E-commerce Platforms: Shopify, Magento, WordPress
  • Clutch Rating: 5.0 stars from 4 reviews
  • Notable Awards: “e-commerce Agency of the Year” by Global Agency Awards
  • Founding year: 2018
  • Avg hourly rate: Undisclosed
  • Headquarters: London, United Kingdom
  • Company size: 10-49 experts
  • Clients Share by Business Size: Small and mid-sized businesses
  • Perks: Provides free guide to e-commerce SEO
  • E-commerce Case Study: (core media content cloud) is one of the case studies for pure-play e-commerce growth over the past 5 years. They were selling house furniture. Their challenge was that they were consistently seeing 40% YoY growth for 5 years. This was largely driven through brand & paid media growth. The only SEO activity had been ad hoc agency technical audits. Partnering with Novos helped them achieving the following milestones:

  • Non-brand SEO revenue growth of over £10.4 million.
  • New user acquisition of close to 1 million
  • Successful migration of the domain to React & Headless CMS set up
  • Number 1 rankings for Furniture, Sofa, Chairs, Canape, Tables, Sofa Beds, Armchair, Cushions, Rugs


Inflow e-commerce SEO company

Inflow is a fully remote e-commerce marketing agency where clients directly work with industry experts. Inflow offers full marketing and advertising support, allowing you to focus the design and creative services.

Inflow Industry Focus
  • Industry Focus: 15% e-commerce
  • Service Lines: 40% E-commerce Marketing, 20% Content Marketing, 10% SEO, 10% Social Media, 10% PPC
  • Core Services: E-commerce SEO and Marketing, Content Marketing, SEO, PPC
  • Dedicated Service Page: E-commerce
  • Recognizable E-commerce Clients: Vitrazza, Earth Kind
  • E-commerce Platforms: Shopify, WordPress, BigCommerce, Magento, Volusion
  • Clutch Rating: 5.0 stars from 5 reviews
  • Notable Awards: “Top E-commerce Marketing Agency in 2024” By Clutch
  • Founding year: 2008
  • Avg hourly rate: $150 - $199
  • Headquarters: Tampa, Florida, United States
  • Company size: 10-49 experts
  • Clients Share by Business Size: Mid-sized businesses
  • Perks: Free Proposal
  • E-commerce Case Study: Gaia (WordPress)

Gaia (then known as GaiamTV) first came to Inflow in 2012 for link-building services, and they eventually broadened their strategy to include full-fledged SEO. Gaia’s main goals were to grow their subscriber base and navigate the complexities of search engine algorithms’ effects on the health industry. They also needed an SEO partner to guide them through a migration to a new site. Inflow applied a multi-faceted SEO approach which resulted in: 

  • 145K lifetime sessions to two multi-expert interviews
  • 46% increase in organic search traffic YOY
  • 54% increase in transactions from organic traffic YOY


Impressive e-commerce SEO company

Impressive digital agency works with all kinds of brands, from fast-growth startups to global organisations to instil a data-rich, performance-driven digital marketing approach within them. Famous for going against the grain and challenging the status quo of marketing, we're far from traditional and even further from the average agency.

Impressive digital agency focuses on providing not only organic traffic but also supports it with well strategized PPC campaigns. They are specialised in providing tailored services for B2C brands.

Impressive Industry Focus
  • Industry Focus: 60% e-commerce
  • Service Lines: 50% SEO, 30% PPC, 20% SMM
  • Core Services: E-commerce SEO, SEO, PPC, Social Media
  • Dedicated Service Page: E-commerce
  • Recognizable E-commerce Clients: TopFitness, FranceLuxe, Acer
  • E-commerce Platforms: Shopify, Magento, WooCommerce, WordPress
  • Clutch Rating: 5.0 stars from 5 reviews
  • Notable Awards: Global 2022 Search awards Winner
  • Founding year: 2016
  • Avg hourly rate: $150 - $199
  • Headquarters: Austin, TX, United States
  • Company size: 10-49 experts
  • Clients Share by Business Size: B2C Brands
  • Perks: Extra experience with pairing SEO with Paid Ads
  • E-commerce Case Study: Huon Aquaculture (WordPress)

Huon Aquaculture is an Australian online store offering top quality salmon in Tasmania’s pristine waters for over 30 years. They were facing challenges in the online search space. There was a general lack of awareness online, they were behind in digital sales, and a recent change in site structure meant that a lot of keywords were ranking and indexed for irrelevant target pages.The primary objective for this client was boosting online sales and generating more organic traffic. More specifically, they were looking for 10% organic growth in the first 3 months, and 30% organic growth after 6 months. As a result they have achieved the following objectives:

  • 44% growth on organic sessions
  • Increase in searches for non-branded terms went from 3.13K to 4.61K
  • Google Search Console clicks increased from 30.3K to 43.3K
  • 2.38K clicks received by the top-performing product page

How to Choose the Best E-Commerce SEO Company You

Having shortlisted the best 8 companies is half of the work. For maximum efficiency, it’s recommended to take a deeper look at your needs and assess the agency you are choosing based on your internal audit. Here’s how to do it:

#Step 1. Start by assessing your business goals and budget. 

#Step 2. Ensure they have a deep understanding of the e-commerce industry and your target audience.

#Step 3. Examine their client testimonials and case studies. 

#Step 4. If needed, inquire about their technical expertise, on-page optimization, and content strategy. 

Remember that the best fit for your needs may not be the largest agency; it's about finding a partner who aligns with your goals and can tailor their services to meet your e-commerce goals.

Final Thoughts

If you are ready to take the next step to maximize your SEO results, Loopex Digital stands right next to you.

Book a FREE 30-minute e-commerce SEO consultation with Maria, Head of SEO, and get advice worth $1,000 to kickstart your business growth. Reach out to Loopex Digital today to get the most out of your e-commerce website’s SEO potential and move it to the next level.


What specific services can e-commerce SEO companies offer to enhance my online store's visibility?

E-commerce SEO companies typically offer a range of specialized services tailored to online retailers. These may include:

  • Product page optimization
  • Category (collection page) optimization
  • E-commerce platform optimization (technical aspects of your e-commerce platform, including URL structures, schema markup, etc)
  • Conversion rate optimization (CRO)
  • Local SEO for e-commerce

These specialized services are designed to address the unique needs of e-commerce businesses, driving targeted traffic, increasing sales, and maximizing ROI.

How long does it take to see results from e-commerce SEO efforts?

The timeline for seeing results from e-commerce SEO efforts can vary depending on various factors such as the competitiveness of your industry, the current state of your website, etc. While some improvements may be noticeable within a few weeks, significant increases in organic traffic and rankings often require several months of consistent optimization efforts.

How do e-commerce SEO agencies approach link building for online stores?

E-commerce SEO agencies understand the importance of high-quality, relevant backlinks in boosting the authority and visibility of online stores. They focus on building links from authoritative websites within the e-commerce industry, such as product review sites, niche blogs, and industry influencers. 

Can e-commerce SEO agencies help with technical SEO aspects specific to online stores?

Yes, e-commerce SEO agencies excel in addressing technical SEO challenges inherent to online stores. Technical SEO specialists may use e-commerce platform’s various plugins to help fix the issues quickly and more effectively. 

Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!

Maria Harutyunyan
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

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