8 Best Healthcare SEO Companies to Grow Patient Bookings in 2026

Maria Harutyunyan
Updated on
October 6, 2026
| Maria Harutyunyan
| 13 Min Read
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Patients now pick clinics from Google's map pack and AI answers, and many practices pay for SEO that never fills the schedule. The best healthcare SEO companies in 2026 report booked appointments and new patients, and the strongest are Loopex Digital, Digital Authority Partners and Healthcare Success.

We screened 40+ healthcare SEO companies and kept 8 with named healthcare results. We then checked each one's HIPAA safeguards, Clutch reviews and AI search proof.

Key Takeaways

  • Best overall, Loopex Digital: an SEO and AI-search agency with a 5.0 Clutch rating across 97 reviews, month-to-month from $1,500 per month. Its IV therapy client grew from 19,000 to 153,000 monthly visits. See its healthcare SEO services.
  • Other standouts: Digital Authority Partners for multi-location groups with a published BAA. Healthcare Success for hospitals and behavioral health, and Funnel Boost Media for the map pack.
  • Typical pricing: healthcare SEO on this list starts at $750 to $1,500 per month for a single practice. Multi-location groups and health systems spend $8,000 to $25,000 or more.
  • AI search proof is rare: only 2 of the 8 agencies have published a measured AI search result for a healthcare client: Loopex Digital and Digital Authority Partners.
  • How to choose: ask for a named client in your specialty, results in booked appointments, and a written plan to keep patient data out of analytics.

The ranking at a glance

The table compares all 8 healthcare SEO companies on fit, entry cost, minimum term and one documented healthcare result.

Clutch figures were read from each agency's Clutch profile on 6 October 2026, except Digital Authority Partners' rating, last checked on 28 September 2026. "Not published" means the agency does not disclose that detail.

#AgencyBest forEntry costMin. engagementDocumented resultClutch Reviews
1Loopex DigitalClinics, telehealth, medspasfrom $1,500/moMonth-to-monthDrip Hydration 19,000 → 153,000 visits5.0★97
2Digital Authority PartnersMulti-location groupsfrom $10,000/mo6 monthsGeode Health #1 in 11 locations4.9★22
3Healthcare SuccessHospitals, behavioral health$25,000+ min. projectNot publishedMuir Wood +133% admissionsNo Clutch reviews
4WebFXFixed SEO + PPC packagesfrom $3,000/moNot publishedOrthopedic provider +150% SEO traffic4.9★450
5VictoriousFunded health brands$50,000+ min. projectNot publishedCitron Hennessey +861% search traffic4.8★119
6Funnel Boost MediaLocal practices, map pack$1,000+ min. projectNot publishedTexas Skin and Vein +69% calls4.9★119
7Intrepy Healthcare MarketingSolo and specialty practicesfrom $750/moNot publishedTOC +85% site traffic YoY5.0★5
8The SEO WorksHealth publishers, UK$1,000+ min. projectNot publishedPatient 5.25M → 19M visits4.8★58

How we ranked these agencies

We screened 40+ healthcare SEO companies listed in Clutch's medical SEO directory or ranking for healthcare SEO terms. Each had to show a healthcare result on its own site and offer SEO as a core service.

Health content is YMYL (Your Money or Your Life) territory, so HIPAA care and medical accuracy carry real weight in our scoring.

  • Verifiable healthcare results 25% · named clients with patient, appointment or traffic numbers
  • AI search proof 20% · a published AI Overview or ChatGPT result for a healthcare client
  • Independent reviews 15% · Clutch rating weighted by review volume
  • HIPAA safeguards 15% · a documented BAA or PHI-free tracking process
  • Healthcare depth 15% · condition, provider and location pages, medical review, schema
  • Transparency and terms 10% · published pricing and minimum term

Total: 100%

1

1. Loopex Digital · Best for patient growth plus AI Overview citations

Best for patient growth plus AI Overview citations5.097 Clutch reviews
Los Angeles, US · Yerevan, Armenia · 100+ SEO specialists · founded 2018
See the service
Price and termsfrom $1,500/mo · Month-to-month
Documented resultDrip Hydration 19,000 → 153,000 visits
Loopex Digital homepage

Loopex Digital is an SEO and AI-search agency that grows clinics, telehealth platforms and medspas through Google and AI answers. Its healthcare work covers treatment, location and provider pages, plus links from health and wellness sites. For Drip Hydration, a mobile IV therapy provider, monthly organic visits grew from 19,000 to 153,000. Its Domain Rating rose from 32 to 59. Freeman Orthodontics in Fort Lauderdale grew from 315 to 15,783 monthly visits. All four of its priority keywords now rank in the top 3.

Loopex treats AI search as a measured deliverable. Maple, a Canadian telehealth platform, now appears in 3,800 Google AI Overview responses across 455 of its pages. Freeman Orthodontics has more than 1,200 AI Overview citations. Loopex tracks client prompts across ChatGPT, Claude, Gemini and AI Overviews in its own tool. Pricing starts at $1,500 per month on month-to-month terms. Loopex is not healthcare-only and does not publish a BAA process. It fits practices, telehealth brands and multi-location groups that want new patients and AI citations reported.

Is Loopex Digital right for you?

Choose it if you run a clinic, telehealth platform or medspa and want patient growth and AI citations reported on month-to-month terms. Skip it if you need a signed BAA or paid ads management in the same contract.

Loopex Digital evidence

  • Healthcare proof: Drip Hydration: 19,000 to 153,000 monthly visits (case study). Freeman Orthodontics: 315 to 15,783 monthly visits (case study). McRae Plastic Surgery: 358 to 8,436 monthly visits (case study).
  • AI search: Maple cited in 3,800 AI Overview responses across 455 pages (telehealth case study); Freeman Orthodontics has 1,200+ AI Overview citations.
  • Strengths: 5.0 across 97 Clutch reviews, month-to-month terms, health and wellness link building.

Loopex Digital: watch out for

  • Think twice if you need a signed BAA: Loopex does not publish a HIPAA or BAA process.
  • Not healthcare-exclusive, and no paid media team, so ads need a separate partner.

What to ask Loopex Digital on the sales call

“Can you walk us through Maple's AI Overview report and the prompts you would track for our practice?”

Sources: case studies, Clutch

2

2. Digital Authority Partners · Best for multi-location groups with a BAA

Best for multi-location groups with a BAA4.922 Clutch reviews
Chicago, IL · founded 2016
Visit website
Price and termsfrom $10,000/mo · 6 months
Documented resultGeode Health #1 in 11 locations
Digital Authority Partners homepage

Digital Authority Partners is a Chicago digital agency founded in 2016 with a large healthcare practice. For Geode Health, a mental health group with 20+ US locations, it reached #1 on Google in 11 clinic locations. Organic keywords grew 26x year over year, and local SEO produced 40% of new appointments within 3 months. It also publishes BAA templates and sets up analytics to keep patient data out of tracking.

Digital Authority Partners has the clearest healthcare AI search result among competitors here. Chicago Pediatric Therapy and Wellness Center ranks #1 in ChatGPT in 8 of 9 target neighborhoods. Its organic traffic grew 83% in 6 months, from 15,300 to 28,000 visitors. Pilots start at a fixed $35,000, and retainers start at $10,000 per month. Most healthcare engagements run $8,000 to $15,000 per month, with a 6-month initial term. It fits multi-location groups, DSOs and MSOs.

Is Digital Authority Partners right for you?

Choose it if you run several locations and want SEO, ChatGPT visibility and a signed BAA from one partner. Skip it if your budget is under $5,000 to $10,000 a month.

Digital Authority Partners evidence

  • Healthcare proof: Geode Health: #1 in 11 locations, 26x organic keywords year over year, 40% of new appointments from local SEO in 3 months.
  • AI search: Chicago Pediatric Therapy: #1 in ChatGPT in 8 of 9 neighborhoods and +83% organic traffic in 6 months.
  • Strengths: published BAA templates, PHI-free analytics setup, measured healthcare AI result.

Digital Authority Partners: watch out for

  • Think twice if you are a single practice: retainers start at $10,000 per month.
  • A 6-month initial term, longer than month-to-month options.
3

3. Healthcare Success · Best for hospitals and behavioral health

Best for hospitals and behavioral health
Irvine, CA · 10-49 team · founded 2006
Visit website
Price and terms$25,000+ min. project
Documented resultMuir Wood +133% admissions
Healthcare Success homepage

Healthcare Success is an Irvine, California marketing agency founded in 2006 that works only in healthcare. It covers brand, web, SEO and ads for hospitals, health systems and behavioral health providers. For Muir Wood Adolescent and Family Services, patient admissions from organic search grew 133% year over year. Lead volume from organic search rose 75.5%. For The Raleigh House, a Denver recovery center, online traffic grew 269% and new clients 272%.

Healthcare Success sells healthcare AI visibility services, including a $5,000 90-day audit of how service lines and physicians appear in ChatGPT and Gemini. It has not published a measured AI result for a client. Its SEO page describes HIPAA- and YMYL-informed strategies, but no BAA statement. Its Clutch profile has no reviews, and its minimum project is $25,000. It fits hospitals and behavioral health groups that want full-service marketing from a healthcare-only team.

Is Healthcare Success right for you?

Choose it if you are a hospital, health system or behavioral health group that wants brand, web, SEO and ads from one team. Skip it if SEO is your only need or your budget is under $25,000.

Healthcare Success evidence

  • Healthcare proof: Muir Wood: +133% admissions from organic search year over year. The Raleigh House: +269% online traffic and +272% new clients.
  • AI search: $5,000 90-day AI visibility audit; no measured client result published.
  • Strengths: healthcare-only since 2006, admissions-level reporting, HIPAA-informed SEO.

Healthcare Success: watch out for

  • Think twice if you want third-party reviews: its Clutch profile has none.
  • The highest minimum project on this list, and SEO is one part of a wider service.
4

4. WebFX · Best for fixed pricing at scale

Best for fixed pricing at scale4.9450 Clutch reviews
Harrisburg, PA · 250-999 team · founded 1995
Visit website
Price and termsfrom $3,000/mo
Documented resultOrthopedic provider +150% SEO traffic
WebFX homepage

WebFX is a Harrisburg, Pennsylvania digital marketing agency founded in 1995, with 450 Clutch reviews, the most on this list. It runs a healthcare practice alongside many other industries. Its healthcare SEO page reports 150% more SEO traffic year over year for an orthopedic provider. The client is not named. WebFX can run SEO, PPC and email under one contract.

WebFX publishes SEO pricing from $3,000 per month and sells a separate AI SEO service with its own pricing page. It has not published a measured AI result for a healthcare client. It holds 4.9 across 450 Clutch reviews. WebFX fits health brands and groups that want fixed monthly pricing and several channels from one large team.

Is WebFX right for you?

Choose it if you want fixed monthly pricing and SEO, PPC and email under one contract. Skip it if you need named healthcare references in your specialty.

WebFX evidence

  • Healthcare proof: unnamed orthopedic provider: +150% SEO traffic year over year.
  • AI search: separate AI SEO service with published pricing; no healthcare AI result published.
  • Strengths: 450 Clutch reviews at 4.9, published pricing, large multi-channel team.

WebFX: watch out for

  • Think twice if you need named proof: its healthcare results do not name clients.
  • It serves many industries, so ask who on the team has written YMYL medical content.
5

5. Victorious · Best for SEO-only team for funded health brands

Best for SEO-only team for funded health brands4.8119 Clutch reviews
San Francisco, CA · 50-249 team · founded 2013
Visit website
Price and terms$50,000+ min. project
Documented resultCitron Hennessey +861% search traffic
Victorious homepage

Victorious is a San Francisco SEO-only agency founded in 2013 with two named healthcare results. For Blink Health, an online pharmacy, monthly organic traffic grew 175%, and transactions from organic traffic grew 91%. For Citron Hennessey, a therapy provider, search traffic grew 861% and page-one keywords rose from 37 to 349. Its healthcare page mentions patient privacy considerations but no BAA process.

Victorious sells Answer Engine Optimization across ChatGPT, AI Overviews, Perplexity and Gemini. Its published AI citation gains come from cybersecurity and insurance clients, not healthcare. Clutch lists a $50,000 minimum project and $300+ per hour. It holds 4.8 across 119 Clutch reviews. Victorious fits funded digital health brands that want a large SEO-only team.

Is Victorious right for you?

Choose it if you are a funded digital health brand that wants a large SEO-only team. Skip it if your total budget is under $50,000.

Victorious evidence

  • Healthcare proof: Blink Health: +175% organic traffic and +91% organic transactions. Citron Hennessey: +861% search traffic, page-one keywords 37 to 349.
  • AI search: AEO service; measured AI results published only for non-healthcare clients.
  • Strengths: 119 Clutch reviews at 4.8, SEO-only focus, named health clients.

Victorious: watch out for

  • Think twice if you are a single practice: the $50,000 minimum rules it out.
  • No healthcare AI citation result published yet.
6

6. Funnel Boost Media · Best for the local map pack

Best for the local map pack4.9119 Clutch reviews
San Antonio, TX · founded 2012
Visit website
Price and terms$1,000+ min. project
Documented resultTexas Skin and Vein +69% calls
Funnel Boost Media homepage

Funnel Boost Media is a veteran-owned San Antonio local SEO agency founded in 2012, and it fits practices that win patients through the map pack. Texas Skin and Vein, a San Antonio dermatology practice, saw 69% more phone calls from search and 58% more organic sessions. Milestone DFW, a Fort Worth ABA therapy clinic, tripled patient leads in its first 6 months. Its sessions grew from 305 to 1,409 over that period.

Funnel Boost Media sells generative AI optimization for AI Overviews, ChatGPT and Perplexity, but it has not published a measured AI result. Its healthcare FAQ says all ad tracking and lead capture follow HIPAA guidelines. Clutch lists a $1,000 minimum project. It holds 4.9 across 119 Clutch reviews. Funnel Boost fits local practices that live on phone calls and map rankings.

Is Funnel Boost Media right for you?

Choose it if you are a local practice that lives on the map pack and phone calls. Skip it if you need national reach or measured AI search work.

Funnel Boost Media evidence

  • Healthcare proof: Texas Skin and Vein: +69% phone calls, +112% chat leads, +58% organic sessions. Milestone DFW: 3x patient leads in 6 months.
  • AI search: AI search optimization service; no measured result published.
  • Strengths: 119 Clutch reviews at 4.9, low entry point, HIPAA-aware lead tracking.

Funnel Boost Media: watch out for

  • Think twice if you need AI search proof: none is published yet.
  • Its Texas Skin and Vein case gives no measurement window.
7

7. Intrepy Healthcare Marketing · Best for solo physicians on small budgets

Best for solo physicians on small budgets5.05 Clutch reviews
Georgia, US · founded 2014
Visit website
Price and termsfrom $750/mo
Documented resultTOC +85% site traffic YoY
Intrepy Healthcare Marketing homepage

Intrepy Healthcare Marketing is a healthcare-only agency founded in 2014 that serves physician practices. Its starter SEO for solo physicians begins at $750 per month, the lowest price on this list. Multi-physician practices typically pay $3,000 to $5,000+ per month. For Tennessee Orthopaedic Clinics, site traffic grew 85% year over year. The same project generated 202 urgent care patients at an average $6.80 cost per visit.

Intrepy includes GEO and AI visibility work inside its medical SEO service, but has not published a measured AI result. Its SEO service includes HIPAA-safe content, tracking and privacy compliance review. It holds 5.0 on Clutch across only 5 reviews. Intrepy fits solo physicians and specialty practices, such as orthopedics and women's health, that want a healthcare-only team at a low price.

Is Intrepy Healthcare Marketing right for you?

Choose it if you are a solo physician or specialty practice that wants a healthcare-only team from $750 a month. Skip it if AI search visibility is your top priority.

Intrepy Healthcare Marketing evidence

  • Healthcare proof: Tennessee Orthopaedic Clinics: +85% site traffic year over year and 202 urgent care patients at $6.80 per visit.
  • AI search: GEO work included in medical SEO; no measured result published.
  • Strengths: lowest entry price here, healthcare-only team, HIPAA-safe content and tracking review.

Intrepy Healthcare Marketing: watch out for

  • Think twice if you rely on reviews: only 5 on Clutch.
  • Its homepage shows 94% traffic growth for the same clinic, so confirm the real figure.

What to ask Intrepy Healthcare Marketing on the sales call

“How many of Tennessee Orthopaedic Clinics' 202 urgent care patients came from organic search rather than ads?”

Sources: SEO page, TOC case, Clutch

8

8. The SEO Works · Best for large health publishers

Best for large health publishers4.858 Clutch reviews
Sheffield, UK · 10-49 team · founded 2009
Visit website
Price and terms$1,000+ min. project
Documented resultPatient 5.25M → 19M visits
The SEO Works homepage

The SEO Works is a Sheffield, UK SEO agency founded in 2009 with the largest healthcare traffic result on this list. For Patient, a Leeds-based health information site, monthly organic visits grew from 5.25 million to 19 million over 2 years. The project added 1,066 new number one rankings and 4,965 new first-page rankings. It won Best B2C Campaign at The Drum Search Awards.

The SEO Works has not published a measured AI search result. Clutch lists a $1,000 minimum project and $100 to $149 per hour. It holds 4.8 across 58 Clutch reviews. It is UK-based, and we found no US healthcare clients or HIPAA statement. The SEO Works fits health publishers, pharmacies and UK or European health brands with large content sites.

Is The SEO Works right for you?

Choose it if you run a large health content site or a UK or European health brand. Skip it if you are a US practice that needs HIPAA-aware tracking and local US SEO.

The SEO Works evidence

  • Healthcare proof: Patient: 5.25 million to 19 million monthly organic visits over 2 years, plus 1,066 new number one rankings.
  • AI search: no measured AI result published.
  • Strengths: 58 Clutch reviews at 4.8, award-winning health publisher work, mid-range rates.

The SEO Works: watch out for

  • Think twice if you are a US clinic: it has no published US healthcare clients.
  • No HIPAA or BAA statement, since it works mostly under UK rules.

What to ask The SEO Works on the sales call

“Which content changes drove Patient's growth from 5.25 million to 19 million monthly visits?”

Sources: healthcare SEO, Patient case, Clutch

How these agencies perform in AI search

Most healthcare SEO companies now sell AI search, but few prove it. Of the 8 agencies here, 7 offer an AI search service. Only Loopex Digital and Digital Authority Partners have published a measured AI result for a healthcare client.

AI engines pull health answers from pages that already rank and that show clear medical authorship. Condition, treatment and location pages with a credentialed reviewer get cited more often. Ask each agency which patient prompts it would track for you. Loopex Digital tracks prompts across four AI models; see its AI SEO services.

The HIPAA tracking test: 4 questions before you sign

Most healthcare SEO companies say they are HIPAA-compliant, but few show how. HHS guidance warns that tracking tools on pages that handle patient information can disclose PHI (protected health information). Google says Google Analytics must not receive PHI. Ask every agency these four questions.

  1. Will you sign a Business Associate Agreement, and which of your tools will touch patient data?
  2. Which pages will carry GA4, Meta or ad pixels? Appointment, portal and symptom-checker pages should not.
  3. How do you track form and call conversions without sending names, conditions or birth dates to analytics?
  4. Who reviews medical claims before publishing, and is that reviewer's name and credential shown on the page?

A June 2024 federal court ruling vacated part of the HHS guidance covering unauthenticated public pages. Logged-in and patient-portal pages remain covered. Sources: HHS OCR tracking guidance and Google on HIPAA and Google Analytics.

The 5-Prompt AI Visibility Test

Run these in ChatGPT, Perplexity and a Google search that shows an AI Overview, replacing the brackets. Note which practices appear and which pages are cited.

  1. "Best [specialty] clinic in [city]"
  2. "[Condition] treatment near [city]"
  3. "Is [your practice] good for [treatment]?"
  4. "[Your practice] vs [top competitor]"
  5. "How much does [procedure] cost in [city]?"

If a competitor appears and you do not, ask each agency which pages or mentions would change that answer.

Red flags when hiring a healthcare SEO company

Walk away from a healthcare SEO company that shows one of these signs on the first call.

  • Guaranteed #1 rankings. No agency controls Google or AI answers.
  • Only unnamed case studies. Ask for one named healthcare client you can verify.
  • Reports that stop at traffic. Ask for calls, forms and appointment requests by page.
  • Medical content with no clinical reviewer. Health pages are YMYL and need credentialed review.
  • "AI SEO" with no AI result. Ask for one screenshot of a client cited in an AI Overview or ChatGPT.
  • No answer on tracking. If they cannot say which pages carry pixels, assume PHI risk.

Which healthcare SEO company fits your organization

Your organization type and budget matter more than the overall rank. Use this table to build a shortlist of two or three.

You areShortlistBudget to plan
Solo or specialty practice (1 to 3 locations)Loopex Digital, Intrepy, Funnel Boost Media$750 to $5,000/mo
Dental, dermatology, orthodontic or plastic surgery practiceLoopex Digital, Funnel Boost Media. See healthcare SEO services and our dental SEO companies list$1,500 to $6,000/mo
Multi-location group, DSO or MSODigital Authority Partners, Loopex Digital, WebFX$5,000 to $25,000/mo
Telehealth or national health brandLoopex Digital, Victorious, Digital Authority Partners$5,000 to $25,000/mo
Hospital, health system or behavioral healthHealthcare Success, Digital Authority Partners$25,000+ projects
Health publisher or UK health brandThe SEO Works, Loopex Digital$2,000 to $10,000/mo

What healthcare SEO companies cost in 2026

Healthcare SEO on this list starts at $750 per month for a solo physician and $1,500 per month for most clinics. Multi-location groups usually spend $8,000 to $15,000 per month, and health systems more.

Most engagements need 6 months before new-patient numbers move. Our SEO pricing guide explains what each tier usually includes.

Starting pointAgencies on this listMinimum term
Under $1,500/moIntrepy ($750), Funnel Boost Media and The SEO Works ($1,000+ min. project)Not published
$1,500 to $3,000/moLoopex Digital ($1,500), WebFX ($3,000)Loopex month-to-month; WebFX not published
$10,000/mo and upDigital Authority Partners ($10,000; $35,000 pilot)6 months
$25,000+ projectsHealthcare Success ($25,000+), Victorious ($50,000+)Not published

FAQ

How much does healthcare SEO cost per month?

Healthcare SEO companies on this list charge from $750 per month for a solo physician to $25,000 or more for multi-location groups and health systems. Most clinics spend $1,500 to $6,000 per month. Plan at least 6 months, since medical keywords take time to move.

What makes healthcare SEO different from regular SEO?

Google treats health content as YMYL (Your Money or Your Life), so pages need visible expertise. That means a credentialed author or reviewer, cited medical sources and a clear organization. Healthcare sites must also keep patient data out of marketing tools, which limits how conversions are tracked.

How does HIPAA affect medical SEO?

HIPAA limits tracking, not rankings. Content, schema, links and local SEO do not touch patient data. The risk sits in analytics, pixels and forms on pages where patients enter information. Ask your agency to keep tracking off appointment and portal pages and to sign a BAA where needed.

How long until healthcare SEO brings new patients?

Map pack and on-page fixes often move within 3 to 4 months. Competitive condition and procedure keywords usually take 6 to 12 months, because YMYL pages need authority signals such as credentialed authors and medical backlinks. Freeman Orthodontics grew from 315 to 15,783 monthly visits with Loopex Digital.

Can a medical practice appear in ChatGPT and AI Overviews?

Yes. AI engines cite practices whose pages rank well and answer patient questions clearly. Loopex Digital's client Maple appears in 3,800 AI Overview responses, and Digital Authority Partners' client ranks first in ChatGPT in 8 of 9 neighborhoods. Track five patient prompts every month.

Should we hire a healthcare-only SEO agency?

Not always. Healthcare-only agencies know HIPAA and medical language, but several on this list have few reviews or no measured AI results. A multi-industry agency can work well if it shows named healthcare clients, a medical review process and tracking that keeps PHI out of analytics.

Maria Harutyunyan is the Co-founder and Head of SEO at Loopex Digital. She specializes in general SEO and strategy for SaaS, e-commerce, and B2B brands. An expert in on-page (onsite) SEO with more than 10 years in search, she is recognized by the SEO community as one of the top voices in the field. She has been featured in Forbes, quoted as an SEO expert on Shopify, and writes for Convince & Convert, SE Ranking, and Mangools (KWFinder). She is also the founder of Armenia's first SEO Academy, having trained 500+ marketers.

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Maria Harutyunyan is the Co-founder and Head of SEO at Loopex Digital. She specializes in general SEO and strategy for SaaS, e-commerce, and B2B brands. An expert in on-page (onsite) SEO with more than 10 years in search, she is recognized by the SEO community as one of the top voices in the field. She has been featured in Forbes, quoted as an SEO expert on Shopify, and writes for Convince & Convert, SE Ranking, and Mangools (KWFinder). She is also the founder of Armenia's first SEO Academy, having trained 500+ marketers.
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