Project Overview
Lilac St. offers the best DIY eyelash extensions, false eyelash kits, natural-looking falsies, spikey, volume, and natural lashes.
Goal
The primary goal of the Lilac St. team was to establish themselves as a leader in the DIY natural lashes niche and significantly increase the organic website traffic. To reach our goal, we focused on the lash-related keywords (transactional and informational) Additionally, we needed to design a comprehensive guide that solidifies their position as industry experts and strategically boosts their marketing efforts. This guide should serve as a foundational tool to engage and educate their audience, thereby setting the stage for their upcoming product's successful launch and promotion, the eyebrow tint.
Solutions
Product and Collection Page Optimization
Ee conducted thorough research to identify bottom-of-the-funnel keywords for each product and collection page, focusing on terms with high conversion potential. Next, we developed targeted content to target these keywords and optimized URLs, design elements, metadata, headings, and image alt texts for maximum search engine visibility. Additionally, we implemented a robust internal linking strategy and categorized all pages based on eye shape and lash type to enhance navigation and user experience.
Informative Blog Articles
To enhance the online presence and authority of Lilac St., we created a series of targeted blog posts focusing on health, beauty, caring, and maintenance of eyelashes. These articles provide valuable tips, comprehensive guides, and practical advice for lash enthusiasts, establishing Lilac St. as a trusted resource in the beauty industry.
By addressing common concerns and offering expert solutions, the blog attracts readers seeking reliable information on lash care and maintenance. The diverse range of topics ensures a broad audience reach, catering to our target market's specific needs and interests. Each post is optimized for relevant keywords, improving search engine rankings and driving organic traffic.
Silo Content Strategy
Ongoing Technical Audits and Fixes
We performed regular technical audits of the website and made necessary adjustments to enhance its technical performance and ensure optimal functionality.
We performed regular technical SEO audits to evaluate the website’s performance and uncover any issues affecting its functionality. Each audit produced a detailed action list of identified technical issues that needed to be addressed. By systematically resolving these issues, we significantly enhanced the website’s technical performance and improved search engine rankings and user experience.
High-Quality Backlinks
We implemented a targeted link-building strategy focused on acquiring high-quality, niche-relevant backlinks from beauty websites and blogs. This approach is vital for increasing the domain authority of the Lilac St. website and improving search engine rankings, particularly for competitive keywords within the beauty industry.
Our link-building team acquired 560 high-quality backlinks from niche-relevant websites and blogs, with an average Domain Rating (DR) of 41. The strategic focus on quality over quantity in link acquisition significantly improved domain authority and keyword rankings. Since all the pages are interconnected, the link equity is effectively transferred to the rest of the internally linked articles.
Results
Traffic growth was already noticeable in the sixth month after implementing the strategy. Before working on the project, the organic monthly traffic was just 44, but after all the efforts, it continued to grow month by month and reached 57,822. After strategic implementation, organic clicks increased by an impressive 131314%, attracting a significantly larger audience to the website.
Before implementing our SEO strategies, 4 organic keywords were in the top ten positions. Now, Lilac St. holds a superior position with 3,588 keywords, ranking among the top results for the target keywords and related search queries. This boost in keyword visibility led to a significant increase in monthly traffic to the website.
Before implementing the silo strategy, the website had a Domain Rating of 4. We successfully executed link-building campaigns and acquired high-quality, niche-relevant backlinks from 560 unique domains and increased the DR to 48. This helped us strengthen Lilac St.'s reputation as a trustworthy and authoritative source in the beauty niche.
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