232% Boost in Organic Traffic for Lilac St.

232%

Increase in organic traffic

143%

Keywords in top 10 positions

66%

Increase in domain rating

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Project Overview

Lilac St. offers the best DIY eyelash extensions, false eyelash kits, natural-looking falsies, spikey, volume, and natural lashes.

Goal

The primary objective of the Lilac St. team is to design a comprehensive guide that solidifies their position as industry experts and strategically boosts their marketing efforts. This guide should serve as a foundational tool to engage and educate their audience, thereby setting the stage for the successful launch and promotion of their upcoming product, the eyebrow tint.

Solutions

To improve rankings for the “eyebrow shapes” keyword and achieve top positions, we applied a silo content strategy and acquired high-quality niche-relevant backlinks from authority websites and blogs.

Silo Content Strategy

We developed a comprehensive guide on eyebrow shapes, covering all aspects, from style trends to maintenance tips. This guide is structured in a silo format where each major category of eyebrow care and styling is given a dedicated section. The sections are internally linked in a logical manner, reinforcing the site’s thematic structure.

To ensure the quality and accuracy of the content, we enlisted a seasoned content writer specialized in the beauty niche. This writer is also a professional makeup artist and a contributor to major beauty publications. This choice was important in lending credibility and an authoritative voice to our content, aligning with Gootle’s E-E-A-T guidelines.

An author bio page was created to showcase the writer’s qualifications, experience, and contributions to the beauty industry, providing transparency and building trust with our audience.

We designed UX/UI concepts for the pages, incorporating tables, graphs, comparison charts, videos, and banners to visually represent the content.

High-Quality Backlinks

We implemented a targeted link-building strategy focused on acquiring high-quality, niche-relevant backlinks from beauty websites and blogs. This approach is vital for increasing the domain authority of the Lilac St. website and improving search engine rankings, particularly for competitive keywords within the beauty industry.

Our link-building team acquired 101 high-quality backlinks from niche-relevant websites and blogs, with an average Domain Rating (DR) of 41. The strategic focus on quality over quantity in link acquisition significantly improved domain authority and keyword rankings. Since all the pages are interconnected, the link equity is effectively transferred to the rest of the internally linked articles.

Results

232% Increase in Organic Traffic

The traffic growth was already noticeable in the second month after implementing the strategy. Within 16 months of this strategic implementation, organic clicks increased by an impressive 232%, attracting a significantly larger audience to the website.

Lilac St organic traffic

143% More Keywords in Top 10 Positions

The pages in the “eyebrow shapes” silo began ranking for 554 new keywords in the top 10 positions bringing additional 2,032 monthly traffic to the website. Additionally, 6% of the whole organic traffic comes through the parent page of the silo. 

Currently, Lilac St. ranks third for the “eyebrow shapes” main keyword and in the top 3 for the following keywords: arch perfect eyebrow shape, straight eyebrows, eyebrows for round faces, natural eyebrow shapes, etc.

Lilac St top keywords
Lilac St primary keyword

66% Increase in Domain Rating

Before implementing the silo strategy, the website had a Domain Rating of 29. Through successfully executing link-building campaigns over 16 months, we acquired high-quality, niche-relevant backlinks from 101 unique domains and increased the DR to 48. This helped us strengthen Lilac St.'s reputation as a trustworthy and authoritative source in the beauty niche.

Lilac St domain rate

Domain Rating

48 from 29

66%

Monthly Organic Traffic

33723 from 10155

232%

Keywords in Top 10

2832 from 1166

143%

High-Quality Backlinks

101

Started SEO in

Oct 2022

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

From day 1, Maria and the rest of the Loopex team took the lead on end to end management of not just our SEO work, but our overall marketing strategy. Loopex has an incredibly detail-oriented, actions and results-focused team who take the time to understand each client’s needs and shape a differentiated strategy for them. Their team sets themselves up to be integrated with your internal team so that they can be a thought partner and team leader alongside you. Compared to other vendors, Loopex Digital is incredibly hands-on, experienced, and data-driven in their results.

Alicia Zeng

Founder & CEO, Lilac St.

Domain Rating

48 from 29

66%

Monthly Organic Traffic

33723 from 10155

232%

Keywords in Top 10

2832 from 1166

143%

High-Quality Backlinks

101

Started SEO in

Oct 2022

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

From day 1, Maria and the rest of the Loopex team took the lead on end to end management of not just our SEO work, but our overall marketing strategy. Loopex has an incredibly detail-oriented, actions and results-focused team who take the time to understand each client’s needs and shape a differentiated strategy for them. Their team sets themselves up to be integrated with your internal team so that they can be a thought partner and team leader alongside you. Compared to other vendors, Loopex Digital is incredibly hands-on, experienced, and data-driven in their results.

Alicia Zeng

Founder & CEO, Lilac St.

Inspired by their success? Now your turn! Let’s achieve remarkable results together!

Book a call with Maria, Head of SEO

Consultation is free. No credit card required. Instant booking!