42% Boost in Organic Traffic for Buffalo Games

42%

Increase in organic traffic

50%

Keywords in top 10 positions

4%

Increase in domain rating

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Project Overview

Buffalo Games is a leading puzzle and games manufacturer with over 30 years of industry experience. The company wanted to strengthen its online presence and establish dominance in the competitive jigsaw puzzle market. With a diverse product catalog, from traditional jigsaw puzzles for adults to Disney-themed collections and wooden variants, Buffalo Games needed to improve search visibility across their key product categories.

Goal

Buffalo Games aimed to rank in the Google top 10 for high-intent jigsaw puzzle keywords, with a primary focus on competitive terms like "jigsaw puzzles for adults," "Disney jigsaw puzzles," and "wooden jigsaw puzzles." The goal was to capture search traffic from puzzle enthusiasts actively looking for quality puzzle products.

Solutions

Jigsaw Puzzle Subfolder Architecture: We created a dedicated subfolder structure specifically for jigsaw puzzles from scratch, establishing a topical authority hub for all puzzle-related content and product pages. This cluster approach allowed us to organize and optimize the site's puzzle offerings comprehensively.

Technical SEO Audit And Optimization: Our team conducted an extensive technical SEO audit, identifying 150 critical issues across the website. We systematically fixed these issues to improve the site's health score, crawlability, and overall technical foundation.

Strategic Backlink And Brand Mention Acquisition: We executed a targeted link-building campaign, securing 59 high-quality backlinks from 60+ domain-rated sources, including authority sites like The Fashionisto, Fashion Gone Rogue, Mom Does Reviews, and Talented Ladies Club (all contextually relevant to leisure, entertainment, and gifting).

Results

Over just two months, Buffalo Games achieved remarkable results:

42% Increase in Organic Traffic

At the start of the project in January 2025, Buffalo Games' website received 55,000 monthly organic visitors. By mid-March 2025, this number surged to 78,000, a 42% increase in just eight weeks. The newly created jigsaw puzzle subfolder alone generated 18,000 organic visitors from only 36 optimized pages, demonstrating the power of focused topical authority.

Buffalo Games organic traffic increase by Loopex Digital

50% More Keywords in Top 10 Positions

The campaign delivered exceptional keyword ranking improvements. Buffalo Games increased the number of keywords ranking in the Google top 10 from 3,894 to 5,847, a 50% increase. Remarkably, 90% of the ranking keywords from the new jigsaw puzzle cluster achieved top 10 positions, with many securing positions 1-3 for high-value search terms like "jigsaw puzzles for adults" and "Disney jigsaw puzzles."

4% Increase in Domain Rating

The firm's domain rating improved from 48 to 50, reflecting the acquisition of high-quality backlinks from authoritative sources and the overall strengthening of the website's domain authority.