214% Boost in Organic Traffic for Bed Kingdom

214%

Increase in organic traffic

178%

Keywords in top 10 positions

43%

Increase in domain rating

Book a call with Maria, Head of SEO

Consultation is free. No credit card required. Instant booking!

See Project Details

Project Overview

Bed Kingdom is a premier retailer specializing in bedroom furniture and accessories. They offer a wide range of high-quality beds, mattresses, and home decor items.

Goal

Bed Kingdom aimed to boost its online visibility and attract more traffic to its adult and kid's bed collection pages. To achieve this, we planned to create specific collection pages and blog content that would help them rank higher in searches and bring in more organic traffic.

Solutions

Our team crated fresh content for the Bed Kingdom website and optimized the Kids' and Adults' collection pages. We prioritized improving the website's user experience to ensure easy navigation for visitors. Additionally, we addressed technical issues to improve the website's accessibility to search engines.

Content Creation and Optimization

We crafted and optimized over 80 collection and product pages, enriching them with high-quality content to improve search engine rankings for target buying intent keywords and increase organic traffic.

We created informative blog articles to educate the target audience, attract new visitors, and improve the website's authority in the niche.

Internal Linking Structure

We changed the internal linking structure of the collection pages to enhance navigation and efficiently distribute link authority throughout the website.

Ongoing Technical Audits and Fixes

We conducted regular technical audits of the website and implemented necessary fixes to enhance its technical performance and ensure optimal functionality.

High-Quality Backlinks

We implemented proven link-building strategies, including niche edits, to acquire high-quality, relevant backlinks that boosted the rankings of both new and existing pages. The link-building efforts improved the overall website's authority and contributed to securing high rankings for target keywords

Results

214% Increase in Organic Traffic

Following the implementation of our link-building and on-site strategies, we observed immediate traffic growth. Over a span of 17 months, the website experienced a 214% increase in organic traffic, surging from 44,000 monthly organic visits in December 2022 to 138,000 in May 2024.

178% More Keywords in Top 10 Positions

The website's organic keyword positions showed significant improvement, starting with 2,681 keywords in the top 10 positions in December 2022 and increasing to 7,238 keywords in May 2024. This marks a substantial increase of 170%.

Bed Kingdom currently ranks within the top 3 positions for target keywords related to various types of kids' beds and adult beds pages.

43% Increase in Domain Rating

Within the same timeframe, the website's Domain Rating (DR) increased from 35 to 50, marking a 43% growth. This notable enhancement in authority and credibility was made possible by the acquisition of 650 backlinks.