511% Boost in Organic Traffic for Q for Quinn

511%

Increase in organic traffic

361%

Keywords in top 10 positions

33%

Increase in domain rating

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Project Overview

Q for Quinn is a woman-owned, GOTS-certified company that focuses on providing eco-friendly and skin-safe underwear and socks for families. Committed to sustainability and ethical manufacturing, the brand uses organic materials free from harmful chemicals, ensuring a safe product for the environment and its customers.

Goal

Q for Quinn targets eco-conscious females aged 20-60 in the USA, a demographic keen on purchasing sustainable underwear and socks for the whole family. Their goal was to expand its reach within the American market, using organic search to connect with consumers seeking high-quality, eco-friendly, and natural options in organic cotton and merino wool. That's when they hired us to develop a strategy to achieve this goal.

Solutions

We recommended investing in the silo structure and creating an informative guide focusing on the keyword/topic “Types of Women’s Underwear.”  Our strategy aimed to address all the questions and interests surrounding this topic, providing valuable and informative content to engage and educate consumers.

Silo Content Strategy

As part of the silo content strategy, we conducted thorough keyword research and developed a comprehensive guide to target the primary keyword “types of women’s underwear.” This guide serves multiple purposes: it provides informative content for users, acts as a central hub for internal linking within the silo, and serves as a linkable asset for link building.

To ensure the guide offers expert-verified information and aligns with Google's E-E-A-T guidelines, we have contacted more than 150 medical experts and carefully selected an experienced women’s health expert in our niche to help with the content revision. Our expert holds a Master of Public Health (MPH) and has devoted years to researching women’s reproductive healthcare, technology, and the marketplace.

We incorporated custom illustrations, tables, comparison charts, and videos to visually enrich the content, supported by unique artwork from the client’s designer.

Internal Linking

All the silo articles are interconnected. Links strategically placed on the main parent article page direct users to each child page and vice versa. These links include specific anchor texts that enhance content connectivity and navigation for readers.

We also integrated internal links from relevant silo articles to our collection pages to boost their traffic as well.

High-Quality Backlinks

Our link-building team successfully secured 239 high-quality backlinks from relevant websites and blogs, with an average DR of 46. A key benefit of our setup is the interconnectedness of the pages, which facilitates the transfer of link equity to other articles linked internally. This structure effectively distributes backlink juice throughout the site,  boosting the overall domain strength and visibility in search engine rankings.

Results

511% Increase in Organic Traffic

We began to observe traffic growth in the third month after implementing the strategy. Within 14 months of this strategic implementation, organic clicks surged by an impressive 511%, attracting a significantly larger audience to the website.

Q for Quinn monthly organic traffic

361% More Keywords in Top 10 Positions

The "Types of Women’s Underwear" silo pages started ranking for 2,324 keywords in the top 10 positions, representing an impressive 361% increase in visibility compared to their initial metrics. As a result, the website saw a significant uptick in monthly traffic, surging to 23.2K visits.

qu for quinn organic keywords

Currently, Q for Quinn holds the 1st position for the target keyword "types of women’s underwear," and occupies the 0 position (featured snippet) for "what color underwear to wear under white pants." Additionally, the brand ranks in the top 3 positions for several other silo keywords, including "hipster vs bikini," "briefs vs bikini," and "hipster vs brief," among others.

q for quinn top pages

27% Increase in Domain Rating

Upon onboarding the project, the website had a Domain Rating of 33. Through the successful execution of link-building campaigns over 14 months, we managed to acquire top-tier backlinks from 239 unique domains and increase the DR to 44.

q for quinn dmain rating

Domain Rating

44 from 33

33%

Monthly Organic Traffic

23200 from 3800

511%

Keywords in Top 10

2324 from 504

361%

High-Quality Backlinks

239

Started SEO in

Mar 2023

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

They are very well organized. They're one of the most creative agencies I've worked with especially when it comes to strategies to secure backlinks and PR.

Melita Cyril

CEO, Q for Quinn Inc

Domain Rating

44 from 33

33%

Monthly Organic Traffic

23200 from 3800

511%

Keywords in Top 10

2324 from 504

361%

High-Quality Backlinks

239

Started SEO in

Mar 2023

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

They are very well organized. They're one of the most creative agencies I've worked with especially when it comes to strategies to secure backlinks and PR.

Melita Cyril

CEO, Q for Quinn Inc

Inspired by their success? Now your turn! Let’s achieve remarkable results together!

Book a call with Maria, Head of SEO

Consultation is free. No credit card required. Instant booking!