Project Overview
In March 2023, Loopex Digital partnered with SenseHR, a complete people platform that simplifies HR administration. The platform serves UK-based small and medium-sized enterprises looking to optimize HR processes, including onboarding, reporting, and improving the overall employee experience. SenseHR needed a professional SEO services to improve its online visibility and rank for keywords related to HR software.
Goal
SenseHR aimed to rank for the “HR software,” “HR system,” and “HR software UK” keywords in top positions in the UK. Previously, they invested about a year in link-building efforts to improve the homepage’s rankings. Despite their efforts, their keyword rankings did not improve as expected due to ineffective strategies. At this point, they decided to work with Loopex Digital to formulate a new strategy to achieve their ranking goals.
Solutions
To improve rankings for "HR software," "HR system," and "HR software UK," we applied two link-building strategies. First, we focused on link insertion and contextual niche editing on authority websites and blogs. Second, our link building team acquired relevant, high-quality links from SaaS websites that were not direct competitors.
These strategies efficiently distributed backlink juice across the site, enhancing the overall strength and visibility of the website domain in search engine rankings. Overall, the link-building team of Loopex Digital acquired 290 high-quality backlinks from relevant websites and SaaS blogs, with an average DR of 50.
Our Link Building Team Acquired Relevant Backlinks Through Link Insertion / Contextual Niche Edits
Using contextual niche edits, we strategically placed links in the existing blog articles of authoritative HR and staff management websites. Our main target for these link-building activities is the homepage, with the goal of improving its search engine ranking for key terms such as “HR software UK”, “HR system”, and “HR software”. Our link building team integrated all links with anchor texts centered around these target keywords to ensure they appear natural within the content. This approach strengthened the relevance of the homepage for the target search terms.
Our Team Secured High-Quality SaaS Backlinks for SenseHR
To find relevant backlinks, our team created effective SaaS link building strategies that focused on tools and software commonly used by HR teams, such as payroll management tools and office scheduling platforms. Our team handpicked websites that met our quality criteria and had an active blog section. To attract SaaS links from these websites, we created linkable assets and sent out personalized pitches to webmasters offering mutually beneficial collaborations. After successful negotiations, we secured the desired backlinks for the homepage of SenseHR.
The Loopex Digital Team Ran Data-Driven Digital PR Campaigns to Earn Placements Across Employment & Remote Work Media
As a digital PR link-building agency, we developed a focused campaign strategy for SenseHR, centered on employment trends and remote work data, designed to resonate with business, careers, and news publications. Our team built original studies around job market competitiveness and work-from-home search trends, positioning SenseHR as a relevant source in the HR and employment space. The anchor text strategy targeted "Sense HR" brand placements across linked coverage, supporting steady domain authority growth.
Here are some of the campaigns our digital PR team ran:
- Hardest Cities to Find a Job in Europe
- Which States Search for Remote Jobs the Most
Results
Our link building services proved their efficiency as early as the fourth month after implementing the strategies, when we noticed clicks and impressions gradually increasing. Within 14 months, by acquiring high-quality backlinks from SaaS websites and authoritative HR and staff management blogs, monthly organic traffic grew from 50 to 1,100 visitors, attracting a significantly larger audience to the website.
As a result of a smartly planned link-building strategy and its excellent execution by our link-building specialists, SenseHR’s homepage began ranking in Google UK for 49 new keywords in the top 10 positions. This is an 880% increase compared to the original number of top-10 keywords and brought in around 1,100 extra visitors per month to the website.
Currently, SenseHR ranks in the 2nd position for the target keyword "HR software" and in the top 10 positions for other relevant keywords. This is a great achievement, not only for SenseHR but also for Loopex Digital, as it proves the effectiveness of our carefully planned link building strategies.
Over the 14 months of collaboration, the link building team of Loopex Digital successfully acquired top-tier backlinks from 290 unique domains through our link insertion/niche edit strategies and partnerships with SaaS websites and platforms. At the start of the project, the website had a Domain Rating (DR) of 7. Thanks to the consistent execution of our link building campaigns, SenseHR’s DR rose to 37, reflecting the growing strength and authority of its backlink profile.
- Total Links Secured: 22
- Total Mentions: 8
- DR 80+ Placements: 4
- DR 70 - 79 Placements: 9
- Highest DR Placement: DR 92 — MSN
- Combined Audience Reach: 750M+ monthly visitors
Across two campaigns, the digital PR team at Loopex Digital helped SenseHR secure placements in business, careers, and national media publications, including MSN, The Irish Times, Financial Express, Hello Magazine, and others. Over half of all placements landed on DR 70+ domains, with the remote work campaign driving particularly strong coverage across regional US news outlets.
.webp)
.svg)
%20(2).webp)
