16,153 Organic Monthly Traffic Driven for an Eco-Friendly Sustainable Packaging eCommerce Shopify Company

Our Technical SEO Team Ran a Full Post-Migration Audit and Fixed the Issues Limiting Visibility

Our first step was to conduct a full technical SEO audit following Arka's migration to Shopify, using our checklist of 170+ checkpoints to leave no angle unchecked. As part of our technical SEO services, our team identified and resolved a range of issues, from URL structures and redirects to indexing, metadata, and site speed optimizations.

We continue to perform weekly and monthly audits to maintain optimal site health and quickly fix any technical issues that come up.

Our SEO Team Optimized Arka's Core Product and Category Pages for High-Intent Search

After resolving the high-priority technical SEO issues, we developed an on-site SEO strategy focused on Arka’s core commercial pages and highest-value product categories. The main priority was to improve visibility for product and custom packaging pages with strong purchase intent, including 

• custom boxes - https://www.arka.com/collections/custom-boxes 
• custom mailer boxes - https://www.arka.com/products/custom-mailer-boxes 
• custom shipping boxes - https://www.arka.com/products/custom-shipping-boxes
• poly mailers - https://www.arka.com/products/custom-poly-mailer 
• boxes by size (such as 4x4x4 boxes, 5x5x5x boxes, 10x10x10 boxes, 22x22x22 boxes).

We also expanded the strategy beyond general product terms by targeting more specific use cases and industry-focused pages. This included packaging pages for key customer segments such as retail packaging, apparel and accessories, cosmetics and beauty, wellness and lifestyle, food and beverage packaging, allowing us to capture users searching for packaging solutions based on their business type or product needs.

To support these pages, the SEO team of Loopex Digital conducted detailed keyword research and mapped money keywords to the most relevant product and collection pages. Then, we optimized URLs, metadata, headings, image alt texts, internal links, and on-page content to better match search intent. Alongside these updates, we created more informative and conversion-focused copy that explained product benefits, customization options, and use cases.

With the help of the design team, our SEO team also created custom product visuals to make the pages more useful and engaging for users. This approach helped strengthen the relevance of Arka’s key commercial pages, improve the user experience, and support stronger visibility for high-intent packaging-related search terms.

We Built a 143-Page "Packaging 101" Content Silo to Establish Topical Authority

To further strengthen the site's authority and cover every aspect of Arka's niche, our team created a detailed silo of informative content known as the "Packaging 101 Guide." As part of our SEO content strategy, this guide includes approximately 143 pages/topics on packaging design, materials, types, printing, and shipping. Each article is interconnected through internal linking, serving as both a valuable user resource and a strong internal link structure that supports product-focused pages.

Here are a few examples:

• Packaging Design Ideas
• AI Packaging Design
• Biodegradable Packaging
• Carbon Neutral Packaging
• Circular Packaging
• Clamshell Packaging
• Compostable Packaging
• Cornstarch Packaging
• Corrugated Packaging
• Discreet Packaging

The silo acts as a hub of authoritative, educational content, increasing organic traffic and providing linkable assets for future link-building campaigns. 

We Implemented a Smart Internal Linking Strategy and Custom Visuals to Distribute Link Equity

We implemented a smart internal linking strategy to guide users from the main “Packaging 101 Guide” articles to related product and collection pages (as well as created a separate internal linking section for all the informative pages).The goal was to make sure the link equity was effectively distributed among the articles. We collaborated with designers to ensure a visually engaging experience and used AI-generated images to create custom visuals. These unique images support product and informational content, making the site more appealing to users and showing its expertise in the field.

Loopex Digital’s SEO Team Secured High-Quality Backlinks Through Multiple Targeted Outreach Approaches

Our link building services for Arka focused on acquiring high-quality, niche-relevant backlinks from authoritative websites within the packaging, sustainable business, dropshipping, and branding industries. Our approach combined multiple link building strategies, including guest posting, SaaS-focused link building, and editorial placements within existing listicle and resource pages.

Through manual prospecting and outreach, our lin building team identified and secured placements on relevant industry publications and blogs, ensuring strong topical alignment with Arka’s core offerings in custom packaging solutions. This included websites such as Packaging Revolution, Sustainable Business Magazine, and BrandVM, among other industry-relevant domains with established authority and organic visibility.

The campaign was strategically directed toward key commercial landing pages, including the homepage, as well as high-value product and collection pages such as custom mailer boxes, custom boxes, and custom shipping boxes. These pages were optimized around primary transactional keywords to maximize ranking improvements and conversion potential.

In total, we secured 596 new backlinks with an average Domain Rating (DR) of 53. This consistent acquisition of high-authority, relevant links significantly strengthened Arka’s overall domain authority and improved the visibility of its core product and collection pages in competitive search results.

The Loopex Digital Team Developed Multi-Angle Digital PR Campaigns to Position Arka Across Celebrity, Travel, and Sustainability Media

As a digital PR link-building agency, we created a wide-ranging campaign strategy for Arka that spanned celebrity business rankings, travel destination data, sustainability studies, and entertainment-driven stories. By connecting Arka's brand to culturally relevant topics our team consistently earned editorial coverage across entertainment, travel, lifestyle, and business publications. The anchor text strategy focused on "Arka" brand placements to steadily build domain authority.

Here are some of the campaigns our digital PR team ran:

• Most Successful Celebrity Businesses
• The Worst Airports for Lost Luggage
• Extreme Activities for Rich
• The Richest Celebrity Siblings in 2025
• Most Instagrammable Beaches in the World
• Most Popular Couples' Net Worths Compared

The eCommerce SEO strategy developed by Loopex Digital focused on resolving technical issues, targeting important purchase-intent keywords, optimizing key product pages, creating a strong informational silo, and refining internal linking. It helped Arka regain and surpass its pre-migration rankings, drive significant organic traffic growth, and increase visibility in the competitive U.S. market. 

To maintain and build upon these gains, we regularly conduct technical audits, track keyword performance, adjust on-site content, and explore opportunities for additional improvements as the brand evolves.

Initially, Arka’s website averaged around 1,243 organic visits per month. Following the implementation of technical SEO improvements, strategic keyword targeting, on-site optimization, and the development of a content silo, we began to see steady growth within just a few months. Over time, these efforts advanced Arka’s online visibility, pushing the monthly organic traffic to over 16,153 visits - an increase of approximately 1,200%

Initially, Arka ranked for approximately 137 keywords within the top 10 positions. Now, over 2,600 keywords rank in the top 10, showing a big increase in the brand's search presence and importance for its key terms.

As a result of a well-planned SEO content strategy, our silo articles began ranking for high-intent keywords in the top 10 positions. For example: “how to ship a bubble mailer” - position 1, “food packaging materials” - position 1, “how to ship shoes” - position 10, package design ideas” - position 4, “how to package brownies” - position 1.

Besides information keywords, the website also ranks for transactional/money keywords in the top 10 positions: “custom boxes” #10, “custom packaging” #3, “custom box” #7, and even with “packaging” general keywords with 18K monthly search volume, Arka is #4.

As a result of a well-planned link-building strategy, the link-building team at Loopex Digital acquired 596 high-quality backlinks for Arka. This effort gradually increased the website’s Domain Rating (DR) from 62 to 67, showing an 8% increase and improving its credibility. The stronger backlink profile works great with our detailed internal linking strategy.

• Total Links Secured: 280+
• Total Mentions: 120+
• DR 80+ Placements: 65+
• DR 70-79 Placements: 55+
• Highest DR Placement: DR 92 - Yahoo Finance, MSN
• Combined Audience Reach: 15B+ monthly visitors

Across twenty-plus campaigns, the team at Loopex Digital helped Arka earn placements in top-tier entertainment, travel, and business publications, including Yahoo Finance, MSN, Elle Spain, Travel + Leisure, Quartz, and Marie Claire France. The majority of high-authority placements landed on DR 70+ domains, with business and travel campaigns driving especially strong syndication. The campaigns earned coverage across many countries and in multiple languages, including English, Spanish, and French.