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Project Overview
In December 2025, Loopex Digital started providing Shopify SEO services to Coffee Roast Lab, a coffee roastery and online shop selling freshly roasted coffee products.
Goal
At the start of the project, the website faced three problems:
- Almost no organic traffic. The website received about 3 organic visitors per month, so search brought in no customers.
- Almost no keyword rankings. Only 2 keywords ranked in Google’s top 10, which left the store invisible for the coffee searches its buyers run.
- No domain authority. With a Domain Rating of 0, the website had nothing to compete with in a crowded coffee eCommerce market.
Our SEO team set goals for each problem. First, strengthen the website’s authority with high-quality backlinks. Second, improve rankings for relevant coffee and product keywords. Third, grow organic traffic to the online store.
Solutions
Loopex Digital’s Team Secured 50 High-Quality Backlinks Through 2 Channels
Successful Partnerships with Relevant Coffee, Food, and Gift E-commerce Websites
As part of our link-building services, our team worked with relevant coffee, food, and gift eCommerce websites, mostly based in Canada, to secure quality backlinks for Coffee Roast Lab. We chose each partner on topical relevance, website quality, and organic traffic, which built a natural profile while the domain rating was still at zero.
Guest Posting on Relevant Coffee and Lifestyle Websites
We also provided guest posting services focused on Canadian coffee and lifestyle blogs. We prepared useful, well-researched articles written specifically for each publisher’s audience. Publishing those articles on relevant blogs helped strengthen Coffee Roast Lab’s domain authority and organic visibility.
Results
From 127 to 521 Monthly Organic Visitors
When we began the project, Coffee Roast Lab received about 127 organic visitors per month according to the GSC data. Due to our SEO team’s focused link-building efforts, the monthly organic traffic increased to 521 visitors.
The screenshot below shows the organic traffic increase from 3 to 205 clicks.
From 2 to 45 Keywords in Google’s Top 10
Only 2 keywords ranked in Google’s top 10 when the project began. That number grew to 45.
Thanks to the backlinks and the SEO consulting services, the store now ranks for its core product terms. The Vietnamese Robusta range leads the way, with “vietnam robusta coffee” and “vietnamese robusta” at position 5, “robusta coffee vietnam” and “vietnamese coffee robusta” at position 7, “robusta vietnamese coffee” at position 8, and “vietnamese robusta coffee” (150 monthly searches) at position 9.
The rankings reach beyond Robusta too. “Vietnamese robusta coffee beans” holds position 6, “malabar monsoon coffee” position 7, and “monsooned malabar” position 12. Most of these land directly on product pages, so visitors arrive one click from checkout.
50 High-Quality Backlinks Acquired and Domain Rating Raised from 0 to 18
Our link building strategies secured 50 backlinks from relevant coffee, food, lifestyle, and eCommerce websites, taking the Domain Rating from 0 to 18. Every placement came from a website connected to the store’s products and audience.
