Project Overview
In 2024, Loopex Digital started partnering with TimeTailor, a salon management software and website builder designed for freelancers and small beauty businesses. TimeTailor simplifies scheduling, client bookings, and payments, helping salon owners manage operations more efficiently and deliver a smoother customer experience. As a brand-new platform with no online presence, TimeTailor needed a strategic SEO company to build visibility from the ground up.
Goal
TimeTailor started partnering with Loopex Digital with zero organic visibility. No traffic, no keyword rankings, and no domain authority. Our SEO team's primary goal was to attract salon owners actively searching for management and booking solutions. We focused on ranking for high-intent keywords like "salon management software," "salon booking software," and "appointment scheduling tools for salons" while building the website's authority to support long-term organic growth.
Solutions
We Built a Strong Backlink Profile Using Three Strategic Channels
TimeTailor was a brand-new domain with zero authority. Without backlinks, the site had no chance of ranking for competitive SaaS keywords. We developed a link-building strategy built around three core approaches.
Close Partnerships with Relevant SaaS Websites
Our link-building team created strategic partnerships with SaaS websites to earn high-quality backlinks. Each website was carefully selected to ensure relevance and quality, keeping TimeTailor's backlink profile natural and aligned with its niche.
Geo-Targeted Outreach for Regional Visibility
We conducted geo-targeted link building outreach to secure mentions and backlinks from region-specific content. This helped TimeTailor gain visibility in key markets where salon owners are actively searching for booking and management tools.
AIO Campaigns Targeting AI-Referenced Sources
We ran AI-focused outreach campaigns to get TimeTailor mentioned in high-intent articles like "best salon scheduling software" and similar roundups. By targeting websites that frequently appear in AI-generated answers, we secured placements that strengthen credibility in both traditional search and AI-powered results.
Results
We started the SEO campaign in September 2024. Starting from zero across every metric, the link-building strategy delivered strong results and laid the foundation for long-term growth.
At the start of the project, TimeTailor had zero organic traffic. Our team's link-building strategies built the authority needed to start ranking and generating traffic. The website has grown to 2,300 monthly organic visitors.
Through our link-building strategy, TimeTailor went from zero keywords in Google's top 10 to 192 ranking positions. These include a strong mix of high-intent, service-related keywords directly tied to TimeTailor's core offering. Among the strongest performers were “salon management software,” which ranked in position 7, “free salon software,” which ranked in position 2, “free salon website builder,” which ranked in position 1, and “free salon software for small business,” which ranked in position 2.
Our link-building strategy drove TimeTailor's domain rating from 0 to 57. We secured 370 high-quality do-follow backlinks from SaaS websites and AI-focused citations. Starting from nothing, this level of domain authority gives TimeTailor a strong competitive position in the salon management and booking software space and sets the foundation for continued organic growth.
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