Project Overview
In 2023, Loopex Digital began partnering with LELO, the world's leading luxury intimate eCommerce brand. Founded in Stockholm in 2003, LELO designs award-winning adult products trusted by customers across Europe, the US, Asia, and Australia. With a strong global brand and a highly competitive market, LELO needed a professional SEO agency to enhance its online presence.
Goal
When LELO began working with Loopex Digital, the website already had a strong domain rating and substantial organic traffic. Despite this, the brand aimed to take its online presence even further. They wanted to improve search rankings for key product pages, ensuring that their most important offerings appeared prominently in search results. They also aimed to expand visibility across high-intent keywords globally, reaching potential customers in multiple markets.
Solutions
We Secured High-Quality Backlinks Through Niche-Relevant Partnerships
The adult wellness space is competitive at every level. Even with a domain rating of 74, LELO's product and category pages needed strong, targeted backlinks to outrank established competitors for high-intent keywords. The link building services of Loopex Digital focused exclusively on niche-relevant placements, sexual wellness publications, lifestyle and women's health media, and intimacy-focused editorial content. Every link was chosen for topical relevance and domain authority, with one goal: to move LELO's highest-priority pages up the rankings in the UK and global markets.
Our strategy combined three core link building methods:
- Guest Posts: our SEP specialists published expert, editorial content on authoritative sexual wellness, lifestyle, and women's health publications to earn contextual backlinks pointing to LELO's key pages.
- Strategic Partnerships with Adult Toy eCommerce Brands: Our linkbuilding experts collaborated with complementary adult retail platforms to secure niche-relevant backlinks from websites sharing the same target audience.
- Massage Service Providers & Sexual Wellness Therapy Websites: we built relationships with wellness practitioners, intimacy coaches, and therapy platforms to place LELO within trusted, health-focused editorial environments.
The link building team of Loopex Digital carefully vetted every link for topical relevance and domain authority, ensuring each acquisition directly supported rankings for LELO's highest-priority product and category keywords.
We Ran 10 Digital PR Link Building Campaigns
The SEO team of Loopex Digital developed and managed 10 data-driven digital PR campaigns for an adult niche brand, focusing on topics designed to attract strong editorial interest from entertainment, lifestyle, wellness, and news publications.
Some of the campaigns included:
- A-List Celebrity OnlyFans Earners
- Most Searched Movie Sex Scenes
- Sex Positions That Burn the Most Calories
- The Most-Searched Sex Positions in the US
- Most Weird Sex-Related Questions People Asked AI
- Top 10 Most Wanted Celebrity Nudes
- The Top 10 US Fetishes: Foot Fetish and Threesomes on the List
- Body Parts Considered the Most Sexual
- TikTok's Popular Valentine's Day Gifts Under $100
- Top 10 Countries with the Best Sex Education
- States With the Most Interest in Intimate Products
Our team built each campaign around original data research, search trend analysis, and consumer behavior insights. We focused on topics connected to pop culture, fitness and wellness, movie culture, AI trends, relationships, and sexual health education to create content with strong media appeal.
Our Digital PR link building services helped LELO secure placements across a wide range of high-authority entertainment and lifestyle publications while keeping the brand closely connected to the intimate wellness industry. The Digital PR team of Loopex Digital also implemented a focused branded anchor text strategy centered around the “LELO” brand name across placements, driving direct domain authority growth with every link secured.
Results
When the project began, LELO was receiving 362,000 monthly organic visitors. Our team's targeted backlink acquisition strategy helped push monthly traffic to 515,000. This growth of over 42% demonstrates that even for a globally recognized luxury brand, the right link-building approach can unlock meaningful and measurable gains in organic performance.
At the 70+ domain rating level, every single point of growth requires considerably more effort than it did at lower scores. The higher you climb, the harder each increment becomes, as you're competing directly with the web's most established and authoritative websites for the same high-quality backlinks.
Our link-building strategy secured 381 backlinks, consistently pushing LELO's domain authority upward. This moved the domain rating from 74 to 75, deepening LELO's competitive edge in the sexual wellness market and laying a stronger foundation for long-term organic growth.
Through strategic link building campaigns, the Loopex Digital team increased the website’s DR from 9 at the beginning of the project to 17. By acquiring 70 backlinks from relevant websites, we strengthened the site’s authority and improved its ability to compete for stronger organic visibility.
Across the 10 campaigns, LELO earned placements in highly competitive lifestyle, entertainment, pop culture, and men’s and women’s interest publications.
The Digital PR team of Loopex Digital secured coverage in publications such as New York Post, Metro UK, Daily Star, IOL, Herald Sun, Unilad, Narcity, Esquire, Gay Times, National World, The Sun Ireland, Outkick, Body and Soul, and Toronto Sun. The campaigns also gained dozens of syndicated placements across Canadian and US outlets.
In total, LELO earned around 160 links, with 17 links coming from DR 80+ domains. This showed that our digital PR campaigns were not only successful in generating a high number of backlinks, but also in securing strong placement quality from authoritative editorial websites.
