Solar Company SEO Strategies and Keywords by a Solar Company SEO Agency

The U.S. solar market will hit $104 billion by 2032, and this growth has made competition brutal. Door-to-door sales and cold calls no longer work in crowded states like California and New York. Digital ads are costly, and lead farms sell the same contacts to multiple installers, killing close rates.

Homeowners still hold outdated beliefs (“solar only works in full sun,” “you need to go off-grid”). Those are issues your content should solve automatically. In mature markets, price wars shrink margins, and delayed PTO payments strain cash flow.

That’s why SEO for solar is essential. It helps you reach qualified homeowners, educate them early, and generate consistent, high-quality leads.

Let us share the SEO strategies that our SEO agency implemented for solar companies, as we’ve helped 30+ others just like you in the U.S.

Why Do Solar Companies Need to Invest in SEO?

• Reduce Dependence on Paid Ads: Solar campaigns often exceed $10K/month, and leads stop instantly when you pause them. SEO builds long-term traffic that keeps leads coming without constant spending.
  
• Attract Ready-to-Convert Leads: Instead of shared lists, SEO connects you with homeowners actively researching solar, lowering acquisition costs and boosting close rates.
  
• Educate Prospects Automatically: Optimized blogs, service pages, and FAQs dispel myths like “solar doesn’t work without sun” long before your sales team steps in.
  
• Compete in Crowded States: Ranking for local and long-tail keywords helps you stand out in saturated markets like California, Massachusetts, and New York.
  
• Build Authority and Trust: Consistent SEO content positions your company as a reliable expert, shaping decisions before homeowners request quotes.
  
• Protect Cash Flow: When PTO or other milestones delay payments, steady SEO-driven leads help keep revenue stable.

Do Keyword Research and Competitive Analysis for Your Solar Company’s Website

Keyword research helps you understand what homeowners actually search for on Google, your real market demand. 

Start by listing your core services, such as:

• solar installation
• battery storage
• solar maintenance
• solar panel repair
• solar financing

Then, use SEO analysis tools like Ahrefs, SEMrush, or Google Keyword Planner. Type in a main term like “solar installation” and look for long-tail, low-competition keywords, phrases that attract homeowners already considering solar.

For instance, instead of just “solar installation,” target keywords like “residential solar installation in phoenix” or “best solar panel installer near me.” These are easier to rank for and bring in higher-intent leads.

Next, dig into location-based searches. Use local filters in your keyword tools to see how people search in your service areas, think “solar panel financing miami” or “solar battery storage austin.” These help you reach nearby homeowners actively looking for solutions.

And while long-tail keywords drive conversions, don’t ignore broader terms like “solar company” or “solar services.” Add your city or region to them (“solar company san diego”) to boost brand visibility and local trust.

Top 30 Real Keywords for Solar Companies

Transactional

1. local solar company 
2. solar panel cleaning 
3. solar company 
4. solar installation company 
5. commercial solar company 
6. solar services
7. solar panel services
8. solar repair services
9. solar installation services
10. solar battery storage
11. home battery storage
12. commercial battery storage
13. solar financing 
14. solar panel maintenance 
15. solar panel repair 

Informational and Educational 

1. how do solar panels work
2. benefits of solar energy 
3. solar panel lifespan 
4. how solar battery storage works
5. solar energy vs traditional electricity costs
6. myths about solar power 
7. how to clean solar panels
8. solar installation process
9. solar for low sunlight or shaded roofs
10. how to choose the right solar panel type
11. how solar incentives and rebates work
12. what are off‑grid solar systems 
13. how solar can increase home value
14. solar power for emergencies 
15. solar powered ev charging 

Those are 30 really useful keywords for any solar company SEO strategy. But there are hundreds more, just as effective, and our solar SEO agency can help you get them, along with a complete plan for using them. Just contact us and let’s get started!

Outline your Solar Website Hierarchy and Menu Structure

After gathering your keywords, use them to shape your site’s structure. Each primary keyword should map to a page focused on that topic. For a solar company, three core pages are essential:

• Home Page: Provide a brief overview of your company and its primary services. Target broad terms like “solar company” or “solar services.”
  
  
• Contact Page: Add a simple form for homeowners or businesses to request installation, repair, or financing quotes. Include your phone and email for direct contact.
  
  
• About Page: Highlight your team, certifications, and story to build trust and credibility.

Make sure these pages appear in your main navigation so both users and Google can easily find them.

Services

Create a dedicated page for each solar service you offer, and optimize it for its main keywords. For example:

• Solar Panel Installation: Target “solar panel installation services” and “solar installation company.”
• Solar Maintenance: Target “solar panel maintenance services” and “solar maintenance.”

On each page, clearly explain how your team handles the service and what homeowners can expect (process, benefits, timelines, or warranties). This builds trust, and we’ll cover it more later.

Once your pages are ready, group them under a “Services” tab in your navigation menu. Use a simple dropdown for better UX. You help Google understand your site structure better this way.

Pages For Residential vs Commercial Services

If you offer solar services for both residential and commercial properties, create separate pages for each. Add them to your main navigation so visitors can easily find the right category and see related sub-services when they hover or click.

Local Pages

Many solar companies offer services across neighborhoods, cities, or even states, and it’s essential to clearly show where you operate. For each location page, you need to focus on keywords like these:

1. solar panels new york
2. solar installation los angeles
3. solar services texas
4. solar repair new york
5. solar battery storage los angeles

After you create dedicated pages for each location, you should include them in your

• navigation

• within your homepage content

• or even in the footer

This helps Google understand where you operate, boosting your local SEO visibility.

Blog Pages

Blogs are key for educating homeowners and clearing up solar myths. Many people still search for answers to questions like:

• does solar work without direct sunlight?
• do I need to go off-grid to save money?
• is solar too expensive for the average household?

Creating posts that tackle these topics helps you build trust and attract homeowners researching solar online. 

Later, we’ll cover how to organize these posts using a pillar-cluster strategy to boost solar company SEO.

Stop Guessing Your Solar Website Structure—We Will Show You Exactly What Pages You Need

Keywords - done. Structure - in place. So why aren’t the calls coming in? Contact our solar SEO agency, and we’ll help you pinpoint exactly what’s missing.

How to Do Local SEO for Solar Companies

To reach local searchers, creating location pages isn’t enough. The approach depends on whether you’re:

• A single-area solar company, or
• A national or multi-area company.

Each needs a different strategy, so let’s explore those.

Local Solar Companies

If your solar business operates from one location, say, New Jersey, make sure every page, including your homepage and service pages, targets that area. National brands with massive budgets often dominate search results, so local optimization will make you stand out.

Example Structure:

• Homepage: solar company in new jersey
• Service Pages:
  
  • solar installation in new jersey
  • battery storage in new jersey
  • solar panel repair in new jersey

Adding your city or state to keywords helps you rank faster and attract nearby homeowners actively searching for solar services.

National or Multi-Area Solar Companies 

Build a Location Hub page if you’re offering services in multiple neighborhoods, cities, or states. Think of it as your solar service map. You can even include an interactive map to help visitors find their nearest branch fast.

Each location page should target its own keyword set, for example:

• solar company in los angeles
• solar company in new york
• solar company in new jersey

Keep URLs clean and consistent. This structure signals to Google exactly where you operate and helps local homeowners find you in search, no matter which city they’re in.

Set up Your Google My Business Profile and Optimize it for Google Maps

Local SEO for solar can get tricky: Google’s categories often overlap (“solar energy contractor”, “solar company,” “energy equipment supplier”). That’s why your Google Business Profile (GMB) must be precise and fully optimized to show up for the right searches.

Here’s how to set it up right:

• Name, Address, Phone (NAP): Match exactly with your website and legal documents.
  
• Website & Hours: Add your site link and accurate business hours.
  
• Services / Products: List everything you offer: installation, battery storage, maintenance, financing.
  
• Description: Write a short, keyword-rich intro that highlights your solar expertise and service areas.
  Example: “[Company Name] is a trusted solar company in New Jersey, providing residential and commercial solar installation, battery storage, and repair services. We help homeowners save on energy costs and switch to clean, renewable power.”
  
• Photos: Add high-quality images of panels, equipment, and installations.
  
• Project Examples: Showcase completed solar jobs to build credibility.
  
• Reviews: Respond professionally to all feedback, positive or negative.
  
• Q&A: Answer common solar questions to educate leads before they call.
  
• Social Links: Connect your GMB to your social channels.

Following these steps ensures your profile ranks well on Google Maps and attracts nearby homeowners searching for solar solutions.

When your Google Business Profile is optimized, your solar company starts appearing in Maps results, and that’s where local customers are ready to book.

Build High Quality Content for Your Solar Company’s Website

To rank well, every page on your solar website needs original, high-value content that speaks directly to what homeowners and building owners care about most. Avoid duplicates and keep each page focused on intent.

Rule #1: Use keywords strategically: Include your main keywords in headings (H1–H3) to help Google understand page structure and relevance.

Rule #2: Add supporting visuals: Use images of real solar panels, installations, or battery storage systems with descriptive, keyword-rich alt text.

Rule #3: Build credibility with trust signals:

• Customer Reviews: Share real feedback from homeowners and businesses.

• Video Testimonials: Let clients describe their results in their own words.

• Partners: Feature trusted manufacturers and industry affiliations.

• Awards & Certifications: Display recognitions and solar licenses.

• Value Proposition: State clearly why homeowners should choose your solar company.

• Case Studies: Highlight completed solar projects and measurable outcomes.

• Warranties: Emphasize guarantees for panels, installs, and service quality.

• Process Overview: Outline your step-by-step approach to solar installation or maintenance.

• Media Mentions: Add news features or articles for extra authority.

• Calls to Action: End each page with a clear next step: “Get a quote,” “Book a consultation,” or “Contact us.”

Blog Posts

As we said, your blog educates homeowners automatically, so your sales team doesn’t have to keep answering the same solar questions over and over. It’s also one of the best ways to attract people already searching for those answers online.

Common solar questions people Google include:

• How do solar panels work on cloudy days?
• How do you clean solar panels safely?
• Are solar panels worth it in New York?

Step 1: Start with honest conversations. Write posts based on the questions you hear most from customers, like “Do I need a battery for my solar system?” or “What happens to my solar panels during winter?”

Step 2: Find more ideas online.

• Check Google’s People Also Ask and Related Searches for topics around solar cost, installation, or maintenance.

• Look at Related Searches at the bottom of Google results — for example, if you search “how to install solar panels,” you might find ideas like “how to install solar panels on a roof” or “DIY solar installation guide.”

• Use keyword tools like Ahrefs, SEMrush, or Keyword Planner to explore questions under the “Questions” tab, great for uncovering long-tail topics such as “how to maintain solar inverters.”

Step 3: Create content with real insight.

Write original, experience-based answers. Add photos or short clips that show how to clean panels safely or monitor system output. Use a clear heading structure (H1-H3).

Include your keywords naturally in both your text and meta tags.

Pro tip: Before writing, Google your topic and check the top five results. See what’s missing, then add your professional perspective or local examples (e.g., how solar performs in Texas heat or New York winters). That’s what helps your blog stand out and rank.

Step 4: Use a pillar-cluster strategy.

• Pillar page: “solar installation services”
• Cluster blogs: “How long does solar installation take?” or “What permits are required for solar panels?”

Link each cluster back to your main service page so Google clearly understands your site structure and recognizes your solar company as an authority.

Implement Technical SEO for Your Solar Company 

Next comes technical SEO, the part that ensures Google can find, index, and load your solar website fast on any device. It’s about structure, speed, and usability.

Let’s optimize your site from the technical side.

XML Sitemap and Robots.txt

Start by making sure Google can crawl and index your key solar pages (service, location, and blog pages) while blocking thin or duplicate ones (thank-you pages, tests, etc.).

You’ll need two essential files:

• XML Sitemap: Lists your main pages so Google understands your site’s structure.

• robots.txt: Tells search engines which pages to crawl or ignore.
  

In your sitemap, assign priority levels to guide Google toward your most valuable pages:

• Homepage: 1.0
• Service pages (e.g., “solar installation,” “battery storage”): 0.9
• Location pages (e.g., “solar company in texas”): 0.8
• Blog pages: 0.7

Next, let’s set up the schema markup.

Schema Markup and Structured Data

To make your solar website stand out with rich results (FAQs, reviews, or service details), add schema markup (structured data). It helps Google understand your content and display extra info directly in search results.

Best Schema Types for Solar Companies:

• LocalBusiness: Lists your company name, address, phone, and service area.
  
• Organization: Displays your logo, website, and social links.
  
• WebPage / ProfessionalService: Describes your solar services (installation, battery storage, or repairs).
  
• AggregateRating: Shows your review score to build trust.
  
• FAQ: This marks solar questions on topics like installation or financing.
  
• Article: Adds structure to blogs, guides, or solar news.
  
• ImageObject: Tags photos of panels, equipment, or projects.
  
• BreadcrumbList: Improves navigation in search results.
  
• Person: Highlights your founder or team leaders.
  
• VideoObject: Optimizes videos of installations or tutorials for visibility.

URL Structure

Your solar website need proper URLs that follows those best practices:

• Avoid random numbers or parameters.
• Don’t use special characters.
• Include target keywords.
• Keep everything lowercase.
• Use hyphens (–), not underscores (_).
• Keep URLs short and readable.
• Follow a clear folder hierarchy (e.g., /services/solar-installation/).

Good Example:

https://www.yoursolarcompany.com/services/solar-installation/

Bad Example:

https://www.yoursolarcompany.com/service?id=123&cat=solarPanels

Internal Link Building for Solar Company Websites

Strong internal linking also helps Google better understand your solar website’s structure and pass authority from high-traffic pages to those targeting tougher keywords. 

Here’s how to set it up effectively:

1. Navigation Links: Add key pages to your main menu so both users and Google can reach them easily. For example, the main menu includes “solar panel installation,” “battery storage,” “locations,” and “contact us.”
   
2. Service-to-Service Links: Connect related services to guide users naturally. For example, “solar installation” links to “solar maintenance” and

3. Blog-to-Service Links: When writing solar blogs, link back to the main service page (pillar-cluster style). For example, “how to maintain your solar panels” → “solar maintenance services.”

4. Blog-to-Blog Links: Link relevant posts to keep visitors exploring. For example, “top solar incentives in california” → “how solar panels pay for themselves in 5 years.”

5. Service-to-Location Links: Connect service pages to their location counterparts. For example, “solar panel installation services” → “solar installation in new jersey.”

Mobile Optimization for a Solar Services Website

Nearly 60% of people searching for solar services do it on their phones, and most leave if a site’s slow or hard to use. 

Since Google ranks mobile-friendly sites higher, you should optimize for mobile, and here’s how:

• Your solar website should adjust smoothly to any screen size so visitors can explore services and projects with ease.
• Use at least 16px font so users can read about your solar offerings without zooming.
  
• Make buttons large and spaced enough for quick quotes, contact forms, or “Call Now” actions.
  
• Compress images of panels, installations, or team photos to keep pages fast.
  
• Add a clean hamburger menu to help users find key pages like services, locations, or contact.
  
• Let visitors contact your solar team instantly from their mobile screens by having direct call buttons. 

Website Speed & Performance (Core Web Vitals)

A slow solar website costs you leads. Homeowners won’t wait for a page to load, Google won’t either. Page speed directly impacts both rankings and conversions, so keeping your solar site fast is non-negotiable.

How to improve your site’s performance:

• Enable caching for faster repeat visits.
• Minify and combine JavaScript and CSS to reduce code weight.
• Use quality hosting and a CDN to deliver content closer to visitors in different regions.
• Lazy-load images so solar photos load only when visible.
• Compress media without sacrificing quality; skip oversized banners or videos.
• Optimize interactivity with quick-loading forms and server-side rendering for complex pages.

Track your performance using GTmetrix or Google PageSpeed Insights, focusing on Core Web Vitals:

• LCP (Largest Contentful Paint): Main content should load in under 3 seconds.
• FCP (First Contentful Paint): First visible element should appear in under 1 second.
• CLS (Cumulative Layout Shift): Keep visual shifts near zero for a stable layout.

When your solar site passes Google’s Core Web Vitals, you’ll see higher visibility, smoother UX, and a site that converts visitors into inquiries.

Frequent Technical Audits

Even the best solar websites can develop issues over time: broken links, slower load speeds, or indexing errors that quietly hurt rankings. Regular audits keep your site running fast, clean, and fully optimized.

Run a monthly audit using:

• Screaming Frog: Detects broken links, redirect chains, and duplicate content.
• Google Search Console: Monitors indexing, coverage, and mobile usability.
• Ahrefs (Site Health): Highlights technical errors affecting SEO visibility.

Or, get a free technical SEO audit from our experts and find out what’s holding your solar site back, and how to fix it fast.

Link Building for a Solar Company Website

Your on-site SEO for solar companies is in place; time to tackle off-site SEO, the part that builds your authority beyond your website. 

Without strong authority signals, Google is less likely to rank your pages high in search results. A proper link-building strategy is key, so let’s build you one using three methods. 

Guest Posting and Link Insertion

1. Guest posting means writing an article that shares your solar expertise, like installation tips, financing insights, or sustainability trends, and publishing it on another website with a link back to yours.

2. Link insertion is when you add your link to an existing, relevant article, enhancing it with your professional input or data.

When selecting sites, focus on high-authority, solar-relevant domains (check their Domain Rating in Ahrefs). Good niche targets include:

• Renewable energy websites: renewableenergyworld.com
• Construction blogs: leanconstructionblog.com
• Green tech platforms: green-technology.org

Once you’ve found the right fit, contact the editorial team to contribute your article or request link placement. Each quality backlink strengthens your solar site’s authority and improves rankings.

Directory Listings for Solar Companies 

Next up, directory listings, which is adding your site to trusted directories boosts authority, visibility, and local search rankings.

When submitting your solar business, make sure to:

• Use consistent name, address, and phone (NAP) details.
• Add your website URL.
• Highlight partnerships, certifications, and case studies.
• Respond professionally to all reviews.
• Upload a high-quality logo.

Here’s how a complete solar directory profile should look:

There are three main types of directories you should focus on:

Digital PR for Solar Company Websites 

Digital PR delivers it faster and stronger than all the methods above. By earning mentions on high-authority sites like Forbes, Energy Digital, or PV Magazine, your solar company gains both credibility and powerful backlinks.

Here’s how to secure those links effectively:

How to Track the Success of a Solar Company Website’s SEO

Next and final step, tracking performance: seeing which pages drive traffic, leads, and authority. Consistent monitoring helps you spot what’s working and where to improve, keeping your solar SEO strategy effective over time.

Partner with a Solar Companies SEO Agency That Knows Your Industry

You can follow every step here and still struggle to outrank big solar brands, not because you’re doing it wrong, but because you need expert guidance. 

We’re a solar SEO agency that’s helped 30+ companies just like yours grow traffic, leads, and revenue. Let’s do the same for you. Contact us today to get started.