From verifying your listing to selecting categories and posting updates, this Google Business Profile checklist ensures your listing is a powerful local marketing tool. Use it to boost discoverability, engagement, and local credibility.
Updated on
August 11, 2025
| Maria Harutyunyan, Head of SEO
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Google Business Profile Optimization Checklist
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The checklist is vetted by 3 more top SEO LinkedIn experts
Profile Setup & Basic Information
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Business Description & Attributes
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Visual Content Optimization
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Google Posts & Content Marketing
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Review Management & Reputation
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Local SEO & Citations
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Customer Communication & Engagement
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Analytics & Performance Monitoring
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Technical Optimization & Maintenance
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Advanced Features & Integrations
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Google Business Profile Optimization Checklist
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Maria Harutyunyan
A well-structured approach is the cornerstone of successful SEO. That's why we’ve developed a series of in-depth checklists designed to streamline your SEO strategy. From building high-quality backlinks and optimizing your WordPress site to tackling on-page SEO and technical optimizations, our checklists offer precise, actionable steps to help you confidently navigate every aspect of SEO.
April 3, 2025
