Get instant organic CTR & Traffic Potential estimation!

Estimated Clicks 0
Click Through Rate (CTR) 27,5%
Our Traffic Potential Calculator is a free tool designed to help you estimate realistic organic traffic for your keywords. Unlike traditional keyword research tools that only show search volume, this calculator factors in:
Monthly search volume
Your ranking position (or target position)
The presence of Google AI Overviews
Position-specific click-through rates (CTRs)
This gives you a much more accurate picture of how many actual clicks you can expect, rather than just how many people are searching.
Our SEO budget calculator is created to simplify the complex process of estimating SEO costs. Think of it like this
1
Enter Your Keyword Volume
Input the monthly search volume for your target keyword. You can find this data in tools like Google Keyword Planner, Semrush, Ahrefs, or other keyword research platforms.
2
Does an AI Overview Appear?
Select "Yes" or "No" to indicate whether Google displays an AI Overview (formerly known as SGE or AI Snapshots) for this search query. To check, simply search your keyword in Google and see if an AI-generated answer appears at the top of the results.
3
Select Your Ranking Position
Choose your current or target ranking position (1-10), and the tool will return CTR and traffic estimates based on your selection.
Once you've entered your data, the calculator will instantly show:
Estimated Monthly Clicks: The number of organic visits you can realistically expect
Organic Click-Through Rate (CTR): The percentage of searchers likely to click on your result at the specified position
The calculator automatically adjusts CTR based on whether an AI Overview is present, as these features significantly impact organic click behavior.

Predict REAL Clicks
Move beyond vanity metrics. Estimate the actual number of monthly visitors a keyword can bring based on crucial real-world factors.
Account for AI Overviews
Get accurate projections by factoring in the impact of AI Snapshots, understanding how they might influence clicks for your target terms.
Quantify Ranking Impact
See the tangible difference that ranking position makes. Understand exactly how moving up just one or two spots can translate into hundreds or thousands more clicks.
Set ACHIEVABLE Goals
Base your traffic targets on realistic data, not just raw volume, leading to more effective planning and resource allocation.
Optimize Your Strategy
Use insights into CTR by position and AI impact to refine your keyword targeting, content approach, and ranking efforts.
Forecast ROI with Confidence
Make smarter decisions about where to invest your SEO time and budget with more reliable traffic potential estimates.
You simply input your total SEO investment, details for your target keywords (volume, position), and your business metrics (conversion rate, order value, profit margin). The calculator then provides estimated financial results.
While all traffic estimates are projections, our tool provides highly realistic figures by integrating multiple key variables often overlooked. It offers estimates based on data, helping you make smarter, more informed SEO decisions.
Yes, a unique feature of our calculator is its ability to factor in the presence of AI Overviews, which can significantly impact organic click behavior by sometimes answering user queries directly.
Yes, this powerful tool is free to use, providing instant traffic projections without any cost or sign-up.
The CTR formula is:
CTR = (Clicks ÷ Impressions) × 100
A good organic CTR varies by position, but as a rule, positions 1-3 have a CTR of 20-30%, with position 1 often seeing a CTR of 30% or higher. A bad CTR is usually below 5-10%, especially for lower-ranking pages or for highly competitive keywords.
Out of many influence factors, we have put together the most common elements that directly impact organic CTR: