eCommerce
Data
Campaign

Safest Destinations for Family Travel (crime rates/Reddit threads/family hotel numbers)

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Campaign Idea

Though Europe's top destinations receive extensive coverage, we noticed that writers weren't connecting two vital factors for family travel – security and affordability. This prompted us to develop a unique resource that evaluates destinations through both lenses, helping families find safe European vacation spots that won't break the bank.



Travel writers overlooked a key gap: how to balance destination safety and affordability for family trips.






Two major trends shaped our idea: rising travel costs and growing safety concerns among tourists.






Using search data, we evaluated destinations through four lenses: safety ratings, family rooms, lodging costs, and food prices.


Safest Destinations for Family Travel (crime rates/Reddit threads/family hotel numbers)

Campaign Research

We looked carefully at what it costs families to travel in Europe:



We checked more than 3,000 family hotel rooms in 36 European countries.






We made a simple score that showed which places were both safe and affordable.






Finally, we found some surprising things, like how Romania's family rooms cost half as much as those in the Netherlands while still being very safe.


Results

The combination of safety and affordability for family travel earned us over 40 backlinks, including Mirror, MSN and Express. 

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