Project Overview
In 2025, Loopex Digital started partnering with Biggerz.com, a crypto casino platform competing in one of the toughest niches in SEO. The site offers cryptocurrency-based casino games and goes up against well-established brands that have been building their online presence for years. When we started in October 2025, the domain had almost no authority. DR 10 and just 118 referring domains. Biggerz.com needed a link-building partner that understood the gambling niche and could build real authority fast.
Goal
Biggerz.com started partnering with Loopex Digital with one clear objective: to show up in Google for competitive crypto casino keywords. Our link-building team set specific targets from day one:
- Push Domain Rating from DR 10 past the DR 30 mark
- Grow the number of referring domains significantly
- Only build links from real casino and prediction market websites
- Every linking site had to meet minimum standards: DR 20+, at least 2,000 monthly visitors, and gambling relevance
Solutions
We kept the link building strategies focused. In a niche like crypto gambling, a handful of great links beats hundreds of weak ones. Every decision was about quality and relevance, not volume.
Our Link Building Team Only Targeted Niche-Relevant Sites
Google pays close attention to where links come from in gambling-related niches. Low-quality or off-topic backlinks don't just waste budget. They can actively hurt rankings. Every backlink we built came from a casino or prediction market website. Each placement directly told Google that other trusted gambling sites vouch for Biggerz.com.
We Applied Strict Quality Standards to Every Prospect
Not every gambling site is worth getting a link from. Before reaching out to any site, the link-building team of Loopex Digital checked three things: DR, monthly organic visitors, and a clear focus on casino or gambling content. If a site didn't pass all three, we moved on.
Our SEO Team Maintained a Natural Anchor Text Profile
An unnatural anchor text profile is one of the fastest ways to trigger a Google penalty in the gambling niche. We mixed up the anchor text across all placements: some branded using "Biggerz," some generic like "online crypto casino," and some using a URL. This kept the backlink profile looking natural and sustainable.
We Built Backlinks at a Steady Pace
Sudden spikes in backlink growth look unnatural and attract the wrong kind of attention from Google. Especially in gambling, which is a closely watched category. The link-building team of Loopex Digital built backlinks at a consistent pace throughout the five months. This steady approach made the growth look organic and sustainable in Google's eyes.
Results
Five months. One of the hardest niches to build links in. Here's what our team achieved for Biggerz.com.
When we started, Biggerz.com was bringing in 2,069 monthly organic visitors. The site now receives 45,731. This growth came directly from the authority gains built through niche-relevant backlinks. Key pages gained enough weight to start ranking for terms they previously had no shot at.
Before our campaign, Biggerz.com had 31 keywords in Google's top 10. That number grew to 42. As domain authority climbed and more relevant sites linked back to them, pages sitting just outside the top results moved up into positions where they actually get clicked.
Biggerz.com started at DR 10. In the crypto casino niche, that makes you basically invisible when competitors sit at DR 50, 60, or even 70+. Five months later, they're at DR 37.
DR 37 means Google now sees Biggerz.com as a site with real authority. Backlinks are passing more weight. The homepage has a genuine shot at ranking for terms it couldn't touch before. In a niche where domain authority is everything, going from 10 to 37 in five months changes what's possible for the next 12 months of SEO.
How did we get there? Every link came from a real casino or prediction market site with a minimum DR of 20, 2,000+ monthly visitors, and gambling-relevant content. No shortcuts. No low-quality placements diluting the profile. Just 451 solid backlinks from 334 new referring domains, all pushing that DR up consistently month by month.
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DR doesn't move without referring domains behind it. We grew Biggerz.com's referring domain count from 118 to 452. That's 334 new websites now linking to them. Google treats each unique linking domain as a separate vote of confidence. Going from 118 to 452 means the signal is now much harder to ignore.
