Monthly Organic Visits of a Dental Clinics Webflow Site in the UK Increased from 2,855 to 19,865: SEO Case Study

To achieve our goal, the Loopex Digital SEO team focused on creating topical authority by publishing high-quality, well-researched content designed to drive organic traffic. At the same time, we worked on improving the website’s backlink profile by getting links from trustworthy, relevant sites to make the site stronger and more visible in search results. 

We Identified and Fixed Technical Issues Limiting Search Performance

At the beginning of the project, we conducted a full technical SEO audit for Zental and identified several technical issues. These included duplicate headings and titles, missing schema markup, and missing alt texts. Our technical audit included 170 checkpoints and covered every angle to catch all issues. After the audit, we created a comprehensive action list, with all issues classified from critical to minor and prioritized for resolution. Our technical SEO team eliminated duplicate headings and titles and added relevant schema markup to location, treatment, and blog pages.

Our SEO Team Optimized Location Pages and Opened New Treatment Pages 

Zental has six locations in the UK: Earl’s Court, Knightsbridge, Milton Keynes, Cricklewood, Bexleyheath, and Barnet. So, as part of our local SEO services, our team optimized the location pages to rank for key local keywords like “dentist Barnet,” “private dentist Barnet,” “private dentist Bexleyheath,” “private dentist Cricklewood,” and other important local search terms.

As a second goal, we identified missing treatment pages for services offered by Zental, such as QuickStraightTeeth™ and Six Month Smiles®. By adding these treatment pages, we improved Zental’s chances of ranking for searches related to these services.

We Built Topical Authority Through a Targeted Content Strategy

To build topical authority for the website in implantology and orthodontics, the SEO team at Loopex Digital conducted thorough keyword research and developed a targeted SEO content strategy for each specialty.

The first SEO silo focused on orthodontics. Our team created blog topics covering a variety of subjects, including Invisalign braces, different types of braces, the appropriate age for treatment, how Invisalign can close gaps or correct overbites, and treatment options for underbites, asymmetric faces, or crooked teeth. After publishing these articles, the Loopex Digital SEO team implemented a strategic internal linking structure, connecting related content to each other and linking to relevant Invisalign and braces treatment pages.

The second silo targeted dental implants. We developed blog topics on key areas such as how dental implants work, the different types available, real-life results with before-and-after photos, and the best clinics offering dental implant services. These articles were also linked internally to related treatment and location pages.

The third silo focused on the costs of dental treatments across the UK. Topics included the cost of Invisalign, dental implants, teeth whitening, and more. This content offered valuable insights for potential clients researching treatment options and pricing.

Loopex Digital’s Team Secured High-Quality Backlinks Through Three Distinct Channels

Successful Partnerships with Relevant SaaS and E-commerce Websites

Our link-building team collaborated with relevant SaaS and eCommerce websites to secure quality backlinks for Zental’s location pages. Each partnership was chosen based on relevance and overall website quality to support a natural backlink profile and improve visibility within the niche.

Guest Posting with Relevant Health/Dental-related Websites 

We executed a targeted link-building campaign focused on niche-relevant health and dental websites. By providing high-quality, SEO-optimized articles to help boost overall domain authority and strengthen the platform’s visibility for competitive search terms. 

Local Directory Submissions 

We implemented a strategic local directory submission campaign by listing the business in relevant, authoritative local directories to improve local search visibility, strengthen citation consistency, and increase the platform’s credibility for location-based search terms.

The Loopex Digital Team Ran Data-Driven Digital PR Link Building Campaigns to Earn High-Authority Placements

As a digital PR link-building agency, we developed a multi-campaign for Zental, built around expert commentary and data-driven stories designed to earn editorial coverage across dental, health, and national news publications. This strategy allowed Zental to secure coverage across a diverse range of health, lifestyle, food, and news publications while maintaining strong brand relevance. Our team focused on an anchor text strategy, targeting the “Zental Dental” brand name across linked placements, which helped support direct domain authority growth with every link secured.

Here are some of the campaigns our digital PR team ran:

• The ‘Good’ Activities to Avoid/Do If You Want to Age Well
• Wellness Experts Agree on These Daily Habits for Better Health
• Which Trendy Foods Make Your Breath Bad
• Which Foods Give the Vitamins Your Teeth Need Most
• Fast Food Items That Harm Your Teeth The Most
• Your Teeth Hate Your “Healthy” Morning Routine
• The Everyday Drinks That Quietly Destroy Your Teeth

As we began working on Zental in July 2025, the combined efforts of technical SEO services, on-page optimization, SEO content strategy, link building services, and digital PR campaigns delivered results across all metrics.

When we began working on the project, Zental was receiving around 2,855 organic visitors per month. Through our SEO team’s combination of on-site optimization, targeted SEO content strategy, and link-building strategies, we increased monthly organic traffic to 19,865 visitors. This result proves the effectiveness of our SEO strategy and helped the dental clinic improve its visibility and attract more potential patients across the UK.

Through our content creation and optimization strategies, Zental began ranking for over 3,000 keywords in Google’s top 10, up from just 304 initially. The location pages now perform strongly, ranking 1st for “private dentist Circlewood,” 5th for “earls court dentist,” and 7th for “dentist barnet,” “dentists in Knightsbridge,” and “private dentist Bexleyhealth.”

In addition, as a result of our targeted optimization efforts, the Zental homepage now ranks 2nd for “dentist UK” and 4th for “private dentist UK,” significantly boosting the clinic’s visibility on high-volume national searches.

Moreover, as a result of our SEO content strategy, the blog articles on dental treatment costs, orthodontics, and implantology now rank for high-value keywords such as “how much is Invisalign” in 1st position, “how much does Invisalign cost” in 3rd position, and “tooth extraction costs” in 3rd position. In addition, these articles are featured in AI-generated search overviews, further increasing their visibility and reach.

Through targeted outreach and niche-relevant backlink acquisition, Zental’s domain rating increased from 27 to 28. Our team secured over 120 high-quality backlinks from relevant health, dental, and industry-related websites, strengthening the clinic’s online authority, boosting search visibility, and supporting long-term organic growth.

• Total Links Secured: 16
• Total Coverage Placements: 2
• DR 80+ Placements: 7
• DR 70–79 Placements: 6
• Highest DR Placement: DR 92 - MSN
• Combined Audience Reach: 1.2B+ monthly visitors

Across seven campaigns, the team at Loopex Digital helped Zental earn placements in high-authority health, lifestyle, and national media publications, including MSN, Digital Journal, IOL, WorldHealth.net, Rolling Out, and Magzter. In total, 13 out of 25 coverage placements appeared on DR 70+ domains, reflecting our team’s strategy to secure high-authority editorial visibility while also building direct link equity through linked brand placements.

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