SEO Case Study for a Casino Game Aggregator - Data-Driven SEO and Digital PR

After analyzing Relum's business goals, conducting an SEO audit, and researching the competitive landscape, we developed an SEO strategy focused on two pillars: acquiring high-quality backlinks from relevant websites in target locations and running Digital PR campaigns to secure authoritative placements from high-authority publications.

Our Team Secured High-Quality Backlinks Across Key European Markets

Relum's domain authority was too low to compete for valuable iGaming keywords. Without backlinks from relevant, regionally targeted websites, rankings in key markets would remain stagnant. Our link-building team conducted extensive research to identify relevant websites in Romania, Greece, Finland, Norway, the Czech Republic, Malta, and Bulgaria. We then carried out targeted outreach and negotiations to acquire authoritative backlinks from regionally relevant sites. Each link was chosen to align with our SEO strategy and strengthen Relum's presence in these specific markets.

We Ran Data-Driven Digital PR Campaigns That Earned Global Coverage

Traditional link building alone wasn't enough to move the needle fast in a competitive niche like iGaming. Relum needed high-authority placements that would significantly boost domain trust. Our Digital PR team developed three original iGaming digital PR campaigns designed to earn editorial coverage:

• Least Reliable Chatbots in Everyday Jobs
• Most Digitally Advanced Countries Ranked
• Games That Produce the Biggest Carbon Footprint

Each campaign was crafted around angles with genuine news value to attract organic pickups across mainstream and industry media. The standout campaign on AI chatbot reliability was picked up directly by Elon Musk on X and published across outlets in Russian, Ukrainian, Italian, French, and Chinese.

We started the campaign in October 2025. Even with a focused scope of 12 high-quality backlinks and three Digital PR campaigns, the compounding impact was clear across every metric.

When the project began, Relum was receiving 412 monthly organic visitors. Our SEO team's combination of targeted backlink acquisition strategy and Digital PR placements took monthly traffic to 529. For a B2B iGaming platform competing in niche European markets, this steady growth validates our strategy and shows the compounding effect of quality over quantity.

Through our link-building and Digital PR strategy, Relum went from 51 keywords in Google's top 10 to 62 ranking positions. As domain authority grew and authoritative publications linked back to the site, pages that were sitting just outside the top results moved into positions that generate consistent organic clicks.

Our link-building and Digital PR strategy drove Relum's domain rating from 16 to 26. Through consistent outreach and targeted campaigns, we secured high-quality backlinks from relevant industry websites across multiple European markets. This strengthened Relum's authority and improved its ability to compete for competitive search queries in the iGaming niche.

Our Digital PR team secured 76 editorial placements across all three research-led campaigns. 12 placements landed on DR 80+ websites and 9 in the DR 70-79 range. The highest individual placement reached DR 99 via LinkedIn and X. The combined audience reach across all placements exceeded 40 billion monthly visitors.

The strongest performer was the Least Reliable Chatbots study. It was picked up directly by Elon Musk on X and published across outlets in six languages. Key placements included NewsBreak (DR 83), WebProNews (DR 78), Teslarati (DR 75), and iXBT (DR 77). The remaining two campaigns extended Relum's editorial footprint across technology, sustainability, and digital innovation media.