Project Overview
In 2025, Loopex Digital SEO agency started partnering with Taurex, a multi-regulated trading platform offering access to 1,500+ CFD instruments across Forex, stocks, indices, commodities, cryptocurrencies, and ETFs. With leverage options up to 1:2000, fund protection up to $1 million, and 24/7 multilingual support, Taurex serves traders worldwide through both MT4 and MT5. The company needed a strategic SEO partner to grow its organic presence and strengthen authority in the competitive Forex space.
Goal
Taurex started partnering with Loopex Digital with moderate organic visibility but untapped potential. Our SEO team's primary goal was to build topical authority in the Forex space through a content silo of instrument pages and informative guides related to Forex trading. At the same time, we aimed to grow organic traffic, increase top keyword rankings, and strengthen domain authority through targeted linkbuilding campaigns across finance and trading publications.
Solutions
We Fixed Critical Technical SEO Issues Holding the Site Back
The Taurex website had several technical issues limiting its search performance. Missing title tags, duplicate meta descriptions, broken internal links, and unoptimized page headers were all hurting crawlability and indexation. Our SEO team conducted a technical SEO audit with 170 checkpoints, covering everything needed to catch issues related to Core Web Vitals, longer or missing meta tags, broken backlinks, schema markups, and more. We identified and prioritized the most impactful fixes first and created an Action List. Then, our technical SEO team worked closely with the Taurex development team to resolve each one until the website’s health score improved significantly.
The Loopex Digital Team Optimized the Forex Landing Page for High-Intent Keywords
The main Forex landing page on the Taurex website was not structured to capture high-intent search traffic. Our SEO team identified target keywords for the page and recommended content and on-page structure optimizations to ensure the content was optimized for search terms like 'Forex broker' and 'Forex trading platform.' These adjustments also aimed to improve user engagement and crawlability. As a result, the website gained a strong entry point for users searching with transactional intent.
Our Team Created SEO-Optimized Instrument Pages Across Multiple Languages
Taurex allows its users to exchange around 50 currency pairs, such as USD/EUR and GBP/JPY, on its platforms. However, the website lacked dedicated pages for each pair, missing out on valuable long-tail search traffic across multiple currency exchange pairs.
The SEO team of Loopex Digital created content for 51 currency pairs in English and then translated and localized these pages into 7 languages, including Chinese, Malay, Thai, Arabic, and Spanish. Each localized page was tailored to its specific market, rather than being a direct translation. Additionally, we implemented internal linking between the parent page and each currency pair page, as well as between individual currency pair pages, to enhance the site's overall structure.
We Produced Forex Insights Content to Capture Informational Search Demand
Taurex had limited content targeting the informational queries that traders actively search for. To address this content gap, our SEO experts conducted thorough competitor research to identify the content gap between Taurex and its competitors. With a clear understanding of the missing topics, we performed extensive keyword research to pinpoint both primary and secondary search terms that each article should target. Once we developed a comprehensive SEO content strategy, the on-site SEO team and content writers at Loopex Digital began producing a series of highly optimized articles, covering everything from broker comparisons to trading strategies. Each article was crafted to capture search demand while positioning Taurex as a trusted source in the space. Our targeted content strategy created new organic entry points and bolstered Taurex's topical authority within the Forex niche.
We Built a High-Quality Backlink Profile Across Finance and Forex Trading Niches
Taurex needed to strengthen its domain authority to compete for top rankings in the Forex space. To achieve this, our link-building team first analyzed the backlink profiles and anchor text distribution of competitors, then developed a custom link building strategy to acquire high-quality backlinks through guest posts and partnerships with reputable websites in the finance, business, trading, and Forex niches. Our focus was on securing placements on sites with strong domain ratings and meaningful traffic. Over the course of the campaign, we successfully acquired 191 high-quality backlinks from unique domains, which directly contributed to the growth in domain authority.
We Built a Data-Driven Digital PR Link Building Strategy to Strengthen Authority in the Forex and Investment Space
Ranking for competitive Forex keywords requires strong backlinks. But beyond link building, Taurex needed brand-level visibility across major financial and lifestyle publications. Traditional link building builds domain authority. Digital PR link building builds brand recognition and earns the kind of high-authority placements that traditional outreach cannot secure. Our Digital PR link building team planned and executed 8 data-driven campaigns around topics with strong media demand, like investment returns, crypto opportunities, financial independence, and global debt. Some examples of the campaigns include:
- Investments That Would Have Turned "$1000" Into Millions
- Top 10 Countries Offering the Best Crypto Opportunities
- Leading Crypto Countries for Property Investment
- The Most Debt-Dependent Countries
- How Many Years Do People Need to Work to Pay Off the Country's Debt?
- The Easiest Countries for Singles to Live Financially Independent
- Best Items to Park Your Savings In
- Where Average Salaries Let You Escape the 9-5 Soonest
- Biggest Crypto Names Now
Each campaign was designed to earn editorial coverage from top-tier publications while positioning Taurex as a credible name in the trading and investment space.
Results
We started the SEO campaign in June 2025. Month after month, we tracked organic traffic and keyword rankings closely. Over approximately 10 months, Taurex saw strong gains across all key SEO metrics.
When the project began, Taurex was receiving around 1,667 monthly organic visitors. Our SEO team's combination of the Forex content silo, landing page optimization, and multilingual instrument pages took monthly traffic to 3,150. The Forex silo in particular proved to be a strong traffic driver, pulling in visitors through both informational and transactional queries.
Through our content and multilingual SEO strategies, Taurex went from 71 keywords in Google's top 10 to 109 ranking positions. Our approach proved especially effective for capturing visibility in AI Overviews for competitive terms like "best currency trade platform," "types of Forex brokers," and "top Forex traders." This positions the brand not just in traditional search results but also in the AI-powered answers that are shaping how traders discover platforms.
Our link building strategy drove Taurex's domain rating from 41 to 51. Starting with a full backlink audit, we defined clear link-building goals, built a customized off-site SEO strategy, and secured high-quality backlinks from 191 unique domains. This strengthened the site's authority and search engine credibility across competitive trading terms.
Our Digital PR Campaigns Secured 65 High-Quality Backlinks and Strong Media Coverage
Our Digital PR link building campaigns secured 65 high-quality backlinks, including 21 from DR 80+ websites and 14 from DR 90+ domains. We landed placements on top-tier publications like Yahoo Finance, Nasdaq, AOL, Economic Times, CoinMarketCap, and CryptoNews, reaching a combined audience of over 1 billion monthly visitors.
These aren't standard backlinks. Each placement put the Taurex brand in front of a massive, relevant audience across finance, crypto, and lifestyle media. The campaigns were built on original data studies, which gave journalists a reason to cover the story and link back editorially. With a strong focus on branded anchor text, every placement served two purposes: strengthening domain authority and building real brand recognition in the trading space.
