75% Boost in Organic Traffic for Functionize

75%

Increase in organic traffic

47%

Keywords in top 10 positions

27%

Increase in domain rating

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Project Overview

Functionize is an automated software testing platform for teams of all sizes and skill sets. It allows product managers, developers, and quality engineers to create, automate, and run tests on any browser.

Goal

Functionize aimed to rank high for the keyword "automated testing." Previously, they invested nearly a year in link-building efforts and creating blog content related to the niche. However, these strategies were ineffective and did not yield the desired improvement in their keyword rankings. That's when they hired us to devise a strategy aimed at achieving this objective.

Solutions

To improve rankings for the “automated testing” keyword, we applied a silo content strategy and acquired high-quality, niche-relevant backlinks from authoritative websites and blogs.

Silo Content Strategy

As part of the silo content strategy, we developed a comprehensive guide targeting the primary keyword “automated testing.” This guide serves multiple purposes: it provides informative content for users, acts as a central hub for internal linking within the silo, and serves as a linkable asset for link-building.

To ensure the guide offers expert-verified information and aligns with Google's E-E-A-T guidelines, we collaborated with industry experts and interviewed specialists to gather highly accurate and trustworthy information for inclusion in the guide.

Internal Linking

To ensure effective internal linking, we implemented an internal linking panel on the parent Automated Testing page to ensure connection between the parent and child pages.

Created an internal linking panel on child pages to ensure linking back to the parent page, amongst child pages, and to testing tools.

Ensured that child pages were interconnected through content by using specific in-content anchor texts.

High-Quality Backlinks

Our link-building team acquired 780 high-quality backlinks from relevant websites and blogs, with an average DR of 60. Our link-building strategy proved highly effective, largely due to the interconnected nature of all the pages within the silo. This setup allowed for the efficient distribution of backlink juice across the site, enhancing the overall strength and visibility of the website domain in search engine rankings.

Results

75% Increase in Organic Traffic

We began to observe traffic growth in the third month after implementing the strategy. Within 16 months of this strategic implementation, organic clicks surged by an impressive 75%, attracting a significantly larger audience to the website.

Functionize organic traffic

47% More Keywords in Top 10 Positions

The Automated Testing silo pages began ranking for 701 new keywords in the top 10 positions, marking a remarkable 47% increase compared to the initial traffic. Consequently, the website experienced a surge of 5.5K additional monthly visitors.

Functionize keywords

Currently, Functionize ranks in the 7th position for the target keyword "automated testing" and in the top 10 positions for “automation testing software,” “Salesforce testing,” “UI testing tools,” “automated deployment tools,” and other related keywords.

Functionize top keywords

27% Increase in Domain Rating

Upon onboarding the project, the website had a Domain Rating (DR) of 52. Through the successful execution of link-building campaigns over 16 months, we managed to acquire top-tier backlinks from 780 unique domains and increase the DR to 66.

Functionize DR

Domain Rating

65 from 52

27%

Monthly Organic Traffic

12.8K from 7.3K

75%

Keywords in Top 10

1070 from 724

47%

High-Quality Backlinks

780

Started SEO in

Oct 2022

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

What stood out most impressively and uniquely about them was their exceptional ability to drive tangible results. Their approach to SEO and digital marketing wasn't just about implementing standard practices; it was about creating a significant, measurable impact on our business. Their deep and comprehensive understanding of all aspects of SEO, from technical to content and beyond, allowed them to implement holistic strategies that covered all bases.

Colin Harbut

Head of Marketing, Functionize

Domain Rating

65 from 52

27%

Monthly Organic Traffic

12.8K from 7.3K

75%

Keywords in Top 10

1070 from 724

47%

High-Quality Backlinks

780

Started SEO in

Oct 2022

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

What stood out most impressively and uniquely about them was their exceptional ability to drive tangible results. Their approach to SEO and digital marketing wasn't just about implementing standard practices; it was about creating a significant, measurable impact on our business. Their deep and comprehensive understanding of all aspects of SEO, from technical to content and beyond, allowed them to implement holistic strategies that covered all bases.

Colin Harbut

Head of Marketing, Functionize

Inspired by their success? Now your turn! Let’s achieve remarkable results together!

Book a call with Maria, Head of SEO

Consultation is free. No credit card required. Instant booking!