263% Boost in Organic Traffic for Ovo Control

263%

Increase in organic traffic

330%

Keywords in top 10 positions

54%

Increase in domain rating

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Project Overview

OvoControl specializes in effective pigeon control solutions, offering innovative methods to manage and eliminate pigeon-related issues. The pigeon control program is ideal for larger industrial facilities and places where physical exclusion is impractical or cost-prohibitive. OvoControl stands out as The Humane Society’s #1 choice for pigeon control, endorsed for its effectiveness and safety.

Goal

The primary aim of the OvoControl team is to establish themselves as leaders in pigeon control solutions by creating an authoritative guide that educates and engages their target audience. The guide should focus on various methods and solutions for “How To Get Rid of Pigeons.”

Solutions

To improve rankings for the target keyword "how to get rid of pigeons," we applied a silo content strategy and acquired high-quality, niche-relevant backlinks from authority websites and blogs.

Silo Content Strategy

We developed a comprehensive guide on pigeon control methods, covering various aspects, from preventive measures to effective elimination techniques. This guide follows a silo structure, organizing content into distinct sections dedicated to various aspects of pigeon control, thereby reinforcing the website's thematic coherence.

To ensure the authority and relevance of the content, we collaborated with a niche-specific writer with expertise in pest control and environmental management. This writer's background in the field lends authenticity and authority to the content, aligning with Google's experience, expertise, authority, and trustworthiness (E-E-A-T) guidelines.

An author bio page was created to showcase the writer's qualifications, experience, and contributions to the pest control industry, building trust with our audience.

We enhanced the user experience by incorporating visual elements such as infographics, comparison charts, and videos to complement the textual content.

Internal Linking

To ensure effective internal linking, we implemented an internal linking panel on each page within the silo, providing a connection between the parent and child pages.

Ensured that child pages were interconnected through content by using specific in-content anchor text.

High-Quality Backlinks

We executed a targeted link-building strategy to acquire high-quality backlinks from relevant websites and blogs in the pest control niche. 

Our link-building team successfully obtained 105 high-quality backlinks from authoritative sources, with an average Domain Rating (DR) of 43. By emphasizing quality over quantity in link acquisition, we significantly enhanced domain authority and keyword rankings. The interconnectedness of pages ensures efficient link equity distribution across the website.

Results

263% Increase in Organic Traffic

Before implementing this strategy, the website was receiving approximately 1,562 monthly visitors. The impact of our strategy was evident within a short span, with organic traffic growing to 5,674 monthly visitors in the first few months.

Ovo control organic traffic

Moreover, around 3,800 organic visitors came through our silo pages alone.

Ovo Control silo organic traffic

330% More Keywords in Top 10 Positions

The pages optimized for the target keyword "how to get rid of pigeons" saw a significant increase in keyword rankings, with 293 new keywords ranking in the top 10. This boost in keyword visibility led to a large increase in monthly traffic to the website.

ovo control organic keywords

Now, OvoControl holds a superior position, ranking among the top results for the target keywords and related search queries within the pigeon control niche.

Ovo control primary keyword position

54% Increase in Domain Rating

Before implementing our strategic initiatives, OvoControl's website had a domain rating of 28. We executed link-building campaigns and acquired 105 high-quality backlinks from reputable domains, elevating the domain rating to 44. This improvement in domain authority solidifies OvoControl's reputation as a credible and authoritative source in pigeon control solutions.

ovo control domain rating

Domain Rating

43 from 28

54%

Monthly Organic Traffic

5674 from 1562

263%

Keywords in Top 10

572 from 133

330%

High-Quality Backlinks

105

Started SEO in

Apr 2020

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

Loopex Digital’s efforts have thus far led to a significant increase in organic website traffic. The team focuses on quality over quantity and has taken initiatives to allow the client to track conversions on their site. They continue to meet project deadlines with quality service and outputs.

Erick Wolf

CEO, Innolytics LLC

Domain Rating

43 from 28

54%

Monthly Organic Traffic

5674 from 1562

263%

Keywords in Top 10

572 from 133

330%

High-Quality Backlinks

105

Started SEO in

Apr 2020

Book a call with the Head of SEO

Consultation is free. No credit card required. Instant booking!

Loopex Digital’s efforts have thus far led to a significant increase in organic website traffic. The team focuses on quality over quantity and has taken initiatives to allow the client to track conversions on their site. They continue to meet project deadlines with quality service and outputs.

Erick Wolf

CEO, Innolytics LLC

Inspired by their success? Now your turn! Let’s achieve remarkable results together!

Book a call with Maria, Head of SEO

Consultation is free. No credit card required. Instant booking!